The word “new” is much abused in the automotive business. If you believe the ad writers and press releases, cars are all-new almost every fall, but the reality is that most cars are the product of a gradual evolution stretching back decades. Well into the 1960s, there was little on the average car that would seriously puzzle a mechanic from before World War I. Every so often, though, an automaker takes the plunge on a design that really breaks the mold, a car like the Mini, the Corvair, or this one: the startling 1955-1975 Citroen DS.
Continue Reading Déesse Ex Machina: The Remarkable Citroen DS
The People’s Packard: The Packard One Twenty and How NOT to Build a Brand
The bread and butter of most modern luxury car companies is their “near-luxury” models, moderately priced but still expensive cars aimed at buyers who are enticed by the badge, but can’t afford the company’s real luxury cars. It’s big business today, but it’s not a new idea. Back in the mid-thirties, beleaguered Packard jumped into the mid-priced fray with its affordable One Twenty — the car that saved Packard and set the stage for its eventual demise.
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Rocket Bomb: The Oldsmobile Rocket 88 and the Dawn of the American Horsepower Race
In the mid-1950s, American automakers were engaged in a ferocious horsepower race. By the time the battle reached a temporary ceasefire at decade’s end, the average power of the typical passenger car had (at least on paper) more than doubled. The starting gun of that race was sounded by Oldsmobile, with its advanced new overhead-valve V8 and the new mid-size model that shared its name: the 1949-1950 Oldsmobile Rocket 88.
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Queen of the Road: The Citroën Traction Avant
If you make a list of the most noteworthy, technically innovative, and memorable cars of the 20th Century, many of them have one thing in common: the twin-chevron emblem of Automobiles Citroën SA. Founded by an inveterate gambler, Citroën developed a reputation for bold engineering that beggared almost every other automaker in the world, building cars that were decades ahead of their time. Let’s look at the first great Citroën, the car known in France as “La Reine de la Route” (queen of the road): the 1934-1957 Citroen Traction Avant.
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Everything Olds Is New Again: The 1960-1961 Oldsmobiles and the Age of Planned Obsolescence
We recently happened upon a pair of nicely restored, early-sixties Oldsmobile hardtops. Oldsmobiles of this vintage aren’t necessarily rare or unusual, but what intrigued us was the fact that one was a 1960 and the other a 1961, giving us a rare opportunity to compare the 1960 and 1961 Oldsmobile years side by side and to consider that long-standing automotive custom, the annual model change.
Gaudy but Glamorous: 1958–1966 Ford Thunderbird
Like its younger sibling, the Ford Mustang, the Ford Thunderbird enjoys an impressive and loyal fan base whose adulation is somewhat out of proportion to the car’s tangible virtues. Admittedly, any model that survives for 50 years and 13 distinct generations has to have something going for it, but the T-Bird lacks many of the qualities that tend to make a car a classic. Particularly in their later, four-seat incarnations, Thunderbirds never had blazing performance, they’re hardly rare, and as for their styling, let us just say that they often flirted with the ragged edges of good taste. Still, people loved them and these cars inspired a host of imitators, so they were doing something right. Let’s take a look at the tumultuous and occasionally tacky history of the 1958-1966 Ford Thunderbird.
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Requiem for Misterl: The 1959 Cadillac and the Winter of Harley Earl
Even if you know nothing about cars and your only exposure to American automobiles is TV and movies, you probably recognize this shape. It’s been featured on everything from T-shirts to postage stamps, a quintessential icon of Fifties Americana in all its grandeur and absurdity. It is, of course, the 1959 Cadillac.
The ’59 Cadillac emerged from a seismic shift at General Motors and marked the transition between two very different eras in automotive design. This week, we look at the history of the 1959 cars and the final days of legendary design chief Harley Earl.
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More from Less: The Pontiac Grand Prix and the Politics of Downsizing
Thirty years ago, the watchword of the auto industry was downsizing. Driven by high oil prices and ever-increasing emission standards, American automakers were forced to dramatically reduce the size and weight of their cars. Today, with spiraling oil prices and concerns about global warming, a new wave of downsizing can’t be far off. However, downsizing can be risky. Customers have been indoctrinated for decades in the idea that bigger is better, and you have to be careful that smaller size isn’t perceived as poorer value. Do it wrong, and you can end up with a sales disaster that could put you out of business. This week, we take a look at an early example of downsizing that succeeded. This is the history of the 1969 Pontiac Grand Prix.
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Stuck in the Middle: The Mid-Engine Porsche 914
Sometimes there’s nothing worse than having an iconic, instantly recognizable product. How do you follow up an icon? Both Volkswagen and Porsche faced that problem in the 1960s. Volkswagen had the Beetle, Porsche the 911, but both companies knew that these highly successful products weren’t going to be enough to sustain them into the next decade. In 1967, they decided to collaborate on a new, affordable sports car that they hoped would expand their market. Unfortunately, they found out the hard way that the public had some very firm ideas about what a VW or a Porsche was supposed to be. This is the story of the 1970–1976 Porsche 914.
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One Hundred from Zero: The 1936–1942 Buick Century
While the Pontiac GTO is often considered the first muscle car, 25 years earlier it was Buick, not Pontiac, that set the pace as America’s leading purveyor of speed and style, offering the fastest production sedan in America: the 1936–1942 Buick Century. This is its story.
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The Unlikely Studebaker: The Birth (and Rebirth) of the Avanti
Once upon a time, a venerable and well-known automaker, realizing the end was nigh, tried desperately to show the public that while they might be down, they were not yet out. They called on the world’s most famous designer and asked him to design them a sports car: something so striking and unusual that buyers would come running back to dealerships just to see it and thus breathe life into a dying business. It failed, but the designer’s sports car rose from the ashes and went on to outlive its parent company by more than 40 years. This is the story of the Studebaker Avanti.
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Getting the Lead Out: The 1970-1981 Chevrolet Camaro and the Rise and Fall of Leaded Gasoline
Pity the second-generation Chevrolet Camaro. Born late — a delivery fraught with complications — it was nearly snuffed out in adolescence. Although it survived to a ripe old age, the second-gen Camaro has never inspired the same nostalgia as its beloved 1967-1969 predecessor, perhaps because it arrived in the fray of one of the most contentious public debates of the 20th century: the battle over automotive emissions and the use of lead as a gasoline additive. This is the story of the 1970-1981 Chevrolet Camaro and the rise and fall of leaded gasoline.
Continue Reading Getting the Lead Out: The 1970-1981 Chevrolet Camaro and the Rise and Fall of Leaded Gasoline