Tag: Porsche

Yuppie Sports, Part 2: The Porsche 944 and 968

Designed as a Volkswagen and powered by an Audi engine, Porsche’s entry-level 924 rubbed many purists the wrong way. In 1982, a new look and a new engine transformed the 924 into an eighties icon, a favorite toy of affluent Yuppies on both sides of the Atlantic: the Porsche 944. This week, the history of the 944, the 944 Turbo, and its often-forgotten successor, the Porsche 968.

1987 Porsche 944 badge
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Yuppie Sports, Part 1: The Porsche 924

Although Porsche and Volkswagen hadn’t exactly set the world on fire with their first joint-venture sports car, the 914, the two companies decided to try again in the early seventies with the Porsche 924. Developed by Porsche as a Volkswagen, the new model ended up becoming Porsche’s first front-engine, water-cooled production car and launched a new line of “volks Porsches” that lasted into the nineties. Here’s the tangled history of the 924.

1978 Porsche 924 badge
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Porsche Before Its Time: The Porsche 928

Since its debut in 1964, the Porsche 911 has come to define the Porsche brand. The company’s periodic efforts to expand their market with new models, however worthy, have inevitably prompted grumbling from purists, who stubbornly refused to accept the arrivistes as real Porsches. That was the fate that befell the 1978-1995 Porsche 928, the company’s first V8-engine production car. Conceived as a successor for the 911, it never quite found its niche, dismissed by the faithful as a pricey German Corvette. Nonetheless, the 928 is a milestone car in its own right — a formidable GT that foreshadowed the shape of the modern sports car. This is its story.

1986 Porsche 928 lettering
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Beetle in a Cocktail Dress: The Volkswagen Karmann Ghia

The Karmann Ghia, the most glamorous of Volkswagens, is an automotive drag queen: a rugged and humble economy-car chassis dressed up in the finest haute couture. It is also a car of many nations: engineered and built in Germany, designed in Italy … and styled in Detroit? Read on…

1973 Volkswagen Karmann Ghia badge
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Stuck in the Middle: The Mid-Engine Porsche 914

Sometimes there’s nothing worse than having an iconic, instantly recognizable product. How do you follow up an icon? Both Volkswagen and Porsche faced that problem in the 1960s. Volkswagen had the Beetle, Porsche the 911, but both companies knew that these highly successful products weren’t going to be enough to sustain them into the next decade. In 1967, they decided to collaborate on a new, affordable sports car that they hoped would expand their market. Unfortunately, they found out the hard way that the public had some very firm ideas about what a VW or a Porsche was supposed to be. This is the story of the 1970–1976 Porsche 914.
1975 Porsche 914
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