By 1954, Chrysler was on the ropes, losing money and market share at an alarming rate. Behind the scenes, however, the company was preparing for the first stage of a phoenix-like transformation. In the second part of our story, we discuss the 1955-1956 Chrysler Forward Look models and the company’s new high-performance flagship: the ferocious and formidable Chrysler 300.
Continue Reading Forward Looking: Chrysler’s Early Fifties Transformation, Part 2
The U.S. auto industry has seen few transformations as dramatic as the one Chrysler underwent between 1949 and 1955. In 1949, Chrysler’s cars were sensible, conservative, and dull, with sleepy performance and stolid styling. Six years later, the corporation offered some of Detroit’s sleekest designs and strongest engines, culminating in the launch of America’s most powerful car, the 300.
In this installment of Ate Up With Motor, we take a look at the 1949-1954 Chryslers, the Exner/Ghia idea cars, and the birth of the FirePower Hemi.
Continue Reading Forward Looking: Chrysler’s Early Fifties Transformation, Part 1
The Swedish automaker Volvo is best known for its solid (and often square) sedans and wagons, but starting in 1961, it also offered a sleek two-door sports coupe called the P1800, best known for its role in the 1960s TV version of The Saint. This week, we look at the origins and evolution of the Volvo P1800, its 1800S and 1800E successors, and its ultimate metamorphosis into a sporty two-door shooting brake, the 1972–1973 Volvo 1800ES.
(Photo © 2007 Murilee Martin; used with permission)
Continue Reading Sainted Swede: The Volvo P1800 and 1800ES
The Ford Capri, launched in 1969, was Europe’s answer to the Ford Mustang and one of the first fruits of Ford’s newly unified European operations. This week, we look at the birth of “the car you always promised yourself” — the 1969-1987 Ford Capri — and consider the origins of Ford of Europe.
Continue Reading Cheap and Cheerful: The European Ford Capri
The Karmann Ghia, the most glamorous of Volkswagens, is an automotive drag queen: a rugged and humble economy-car chassis dressed up in the finest haute couture. It is also a car of many nations: engineered and built in Germany, designed in Italy … and styled in Detroit? Read on…
Continue Reading Beetle in a Cocktail Dress: The Volkswagen Karmann Ghia
It might be easier to overcome the various stereotypes that pervade the auto industry if they weren’t so often true, something of which Italy’s Alfa Romeo has long served as a case in point. Alfa’s products are generally attractive and compelling to drive, but they often have a well-deserved reputation for being temperamental and undependable and the politics behind their creation have often been the stuff of comic opera. Such was the case of one of the firm’s loveliest creations, a car named for a Shakespearean tragic heroine: the 1954-1958 Alfa Romeo Giulietta.
Continue Reading Romeo and Julietta: The 1954–1958 Alfa Romeo Giulietta