Who We Are
Your California Privacy Rights
The following sections present certain privacy-related disclosures required by California law along with information about the privacy rights of California residents as they may pertain to Ate Up With Motor and/or its related services.
California Do Not Track Disclosure (CalOPPA)
“Shine the Light” Law Disclosures
California’s “Shine the Light” law (California Civil Code Section 1798.83) gives California residents who have established business relationships with certain businesses the right to request information about the businesses’ disclosure of personal information to third parties for those third parties’ direct marketing purposes.
The law defines “direct marketing purposes” as “the use of personal information to solicit or induce a purchase, rental, lease, or exchange of products, goods, property, or services directly to individuals by means of the mail, telephone, or electronic mail for their personal, family, or household purposes.” Selling, renting, exchanging, or leasing personal information “for consideration to businesses” is also considered a direct marketing purpose. An “established business relationship” is defined as “a relationship formed by a voluntary, two-way communication between a business and a customer” that is either ongoing or was established with a purchase or other transaction within the past 18 months.
Under the “Shine the Light” law, if you are a California resident and have an established business relationship with a business that is subject to the law’s disclosure requirements, you may request, once per calendar year, an information-sharing disclosure that lists (subject to any applicable exemptions or exceptions provided by the law):
- What categories of personal information, if any, that business shared with third parties for those third parties’ direct marketing purposes in the preceding calendar year, and
- The names and addresses of all such third parties and sufficient information to give “a reasonable indication of the nature of the third parties’ business.”
(The law does not require the business to reveal which specific pieces of information were shared, only the categories of information, as defined by the applicable statutes.)
We believe we are exempt from the requirements of this law, since we have fewer than 20 full-time or part-time employees.
Additional California Privacy Rights (CCPA)
Starting January 1, 2020, California privacy laws, including the California Consumer Privacy Act of 2018 (CCPA) (California Civil Code Section 1798.100 et seq.), give California residents additional rights with respect to their personal information. If you are a California resident, your rights under the CCPA include:
- The Right to Know About Personal Information Collected, Disclosed, or Sold: You have the right to request to know (free of charge, in a portable and (to the extent technically feasible) “readily useable format,” and not more than twice in a 12-month period) what personal information we collect, use, disclose, and sell, including:
- The categories and/or specific pieces of personal information we have collected about you (or your household, as the law and its associated regulations define that term), and
- The categories of sources from which we collected that information, and
- The business or commercial purpose(s) for which that personal information was collected and/or sold, and
- The categories of third parties with whom we share personal information, and
- The categories of personal information that we sold and/or disclosed for a business purpose in the preceding 12 months, and
- For each of those categories of personal information, the categories of third parties to whom we sold and/or to whom we disclosed for a business purpose that particular category of personal information.
- The Right to Request Deletion of Personal Information: You have the right to request the deletion of personal information about you (or your household) that we have collected in the course of our business.
- The Right to Opt-Out of the Sale of Personal Information: You have the right to request to opt-out of the sale of your personal information (or personal information about your household).
- The Right to Non-Discrimination for Exercise of Privacy Rights: You have the right not to receive discriminatory treatment from us for exercising your privacy rights under the CCPA.
- The right to make a complaint to the applicable state government authority.
- The right to take private legal action in the event of a data breach that results in unauthorized access to and exfiltration, theft, or disclosure of certain types of sensitive personal information due to our failure to implement and maintain reasonable security procedures and practices appropriate to the nature of the information.
These rights are subject to certain exemptions, exceptions, and restrictions provided by the law and/or its associated regulations. You may designate an authorized agent to act on your behalf in exercising these rights.
While we believe we do not meet any of the applicability thresholds specified by this California law, we are committed to providing visitors with as many privacy choices as we reasonably can.
You (or your authorized agent) can submit a request to know, a request to delete, and/or a request to opt-out via any of the methods specified on the Do Not Sell My Personal Information page. Once we have reviewed your submission, we will contact you to discuss the next steps involved in processing your request. Applicable law and/or regulations stipulate the maximum time allowed for acknowledging and/or responding to requests.
There is no charge for for making a request.
In order to better safeguard your privacy and the privacy of others, we may be required to verify your identity before processing certain requests pertaining to your personal information. We may be unable to fulfill your request if we cannot verify your identity to the degree of certainty required by applicable law and/or regulations. The identity verification process typically involves checking information you provide to us against information we already possess. This begins with our checking the information we receive when you submit your request (including both the information you provide and any information we collect automatically in connection with the request). We may also need to ask you some additional questions and/or request additional information in order to verify your identity and/or process your request. In some cases, we may ask you to sign and return a declaration form. If your authorized agent submits a request on your behalf, we may also require (to the extent permitted — and/or required — by applicable law and/or regulations) the agent to provide proof that you gave them signed permission to submit the request, and/or require you to either verify your own identity directly with us or directly confirm with us that you authorized the agent to submit the request on your behalf. (You can find more information about the verification requirements in the “Identity Verification Requirements” section of the Do Not Sell My Personal Information page.)
Please note that even if we verify your identity, the regulations prohibit us from disclosing certain pieces of sensitive personal information (e.g., Social Security numbers, financial account numbers) in response to a request to know. (In the event that we possessed such sensitive personal information about you, the regulations would only permit us to disclose the fact that we possessed the information, not tell you the actual information we possessed.)
Except as otherwise required by law, privacy-related requests pertaining to children under 18 should be submitted by a parent, legal guardian, or other authorized adult representative.
Opting-Out or Submitting Other California Privacy Requests (Do Not Sell My Personal Information Page)
If you are a California resident and would like to opt-out of the sale of your personal information, and/or to exercise any of the other privacy rights provided by California law — e.g., to request to know about personal information collected, disclosed or sold, and/or request deletion of your personal information — you (or your authorized agent) you (or your authorized agent) can submit a request via any of the methods specified on our Do Not Sell My Personal Information page.
CCPA Information Collection and Sharing Notice
The California Consumer Privacy Act of 2018 (CCPA) also requires certain businesses to provide California residents with additional information about the categories of personal information the business collects, the categories of sources from which the business collects such personal information, and how and why the business uses and/or discloses that personal information. These disclosures must be updated at least once a year.
As noted above, we believe we do not meet any of the CCPA applicability thresholds, but for the avoidance of doubt, we present the following disclosures.
Categories of Personal Information Collected
Please note that we do not necessarily collect all of these categories of personal information about every individual, or even most individuals. While we collect certain information from all visitors to the Ate Up With Motor website (e.g., IP addresses and/or hostnames, user agent information), the categories listed below also encompass the range of information we gather in connection with the articles and other content we create and/or edit (and/or on which we consult and/or otherwise collaborate) and/or our other creative endeavors, which is far more extensive than we customarily collect about site visitors. (Simply reading a single magazine article or encyclopedia entry about some public figure as part of our research can sometimes provide us with most if not all of the categories of personal information listed here!) These categories also include information (a) that certain people volunteer to us (e.g., in a comment or other communication), whether about themselves or someone else; (b) that we only collect from/about certain people for some specific reason(s); and/or (c) that we infer or surmise from other data (e.g., inferring an approximate geographical location based on an area code or email domain).
The statutory definitions of some of these categories overlap, with certain types of information (e.g., real names, employment information) technically falling into multiple categories; we have tried to limit repetition in the interests of space and comprehensibility. This list also includes some types of information that the law would probably regard as personal information, but that are not specifically described in the applicable statutes and/or regulations.
The examples listed for each category are intended to be a representative sampling, NOT an exhaustive list of all the specific pieces of information we may collect and/or have collected within a particular category. Also, this list describes the categories of information we collect, have collected, and/or may collect about individuals and/or households from ANY locale, NOT only from California residents. (In many cases, we have no reasonable way to know whether the individuals and/or households to whom certain personal information pertains are California residents or not.)
We have collected in the last 12 months and/or may collect the following categories of personal information in the course of our business:
- Identifiers, such as (without limitation):
- Real names, pseudonyms, aliases, nicknames, usernames, and/or account names
- Postal mailing addresses and/or street addresses
- Telephone numbers (and/or fax numbers)
- Unique personal identifiers, device identifiers, and/or online identifiers (including, but not limited to, information collected via cookies and/or similar technologies)
- IP addresses
- Email addresses
- Social Security numbers, taxpayer identification numbers, driver’s license numbers, passport numbers, and/or other government-issued identification numbers
- Other similar identifiers
- Categories of personal information described in California Civil Code Section 1798.80(e), such as (without limitation):
- Signatures, physical and/or digital (the statute does not actually mention digital signatures, but they would seem to be reasonably encompassed by the category of signatures)
- Physical characteristics and/or descriptions of individuals (e.g., height, weight, hair color, eye color, distinguishing marks, and/or distinguishing features)
- Education information
- Financial information pertaining to transactions with and/or otherwise involving us, such as (without limitation) transaction ID numbers, payment history, balances, tax-related information, billing addresses, full and/or partial credit card and/or debit card information, check information, bank account and/or other financial account information, and/or other account details
- Other financial information (e.g., credit ratings; whether someone has (or had) loans, past foreclosures, and/or declared bankruptcy; other information pertaining to creditworthiness, assets, benefits, income, liabilities, payments, balances, and/or taxes; the net worths of public figures)
- Medical information (e.g., information about medical conditions; tests and/or treatments received; drugs, therapies, and/or medical products and/or equipment used; healthcare providers and/or organizations visited, consulted, and/or otherwise seen or used)
- Health insurance information (e.g., whether or not individuals or households are insured and if so, with which insurance provider(s) — we do NOT collect policy numbers, application or claims records, or other such data (other than the owner’s own), and much of what health-insurance-related data we do collect is in aggregate form)
- Information about other types of insurance and/or insurance coverage
- Characteristics of protected classifications under California or federal law, such as (without limitation):
- Age and/or date of birth
- Race, color, ethnicity, ancestry, national origin, citizenship, and/or immigration status
- Language(s) spoken and/or preferred
- Religion and/or creed
- Marital/relationship status and/or information about spouses/partners
- Medical condition and/or physical or mental disability
- Sex, gender, gender identity, and/or gender expression
- Pregnancy, childbirth, and/or related medical conditions
- Sexual orientation
- Veteran or military status
- Genetic information (and/or familial genetic information)
- Information about familial status and/or children (e.g., the number of children and/or their names, ages, and/or genders)
- Commercial information, such as (without limitation):
- Records of financial transactions with and/or otherwise involving us
- Information about cars and/or other vehicles an individual or household drives or otherwise operates and/or has driven or otherwise operated; owns, purchases, leases, rents, borrows, otherwise obtains, and/or uses; has owned, purchased, leased, rented, borrowed, otherwise obtained, and/or used; desires to drive or otherwise operate; desires and/or intends to own, purchase, lease, rent, borrow, otherwise obtain, and/or use; and/or is considering or has considered
- Information about art, books, other publications, films and/or other videos, performances and/or exhibitions, music, and/or other media an individual or household has read, watched, viewed, listened to, and/or otherwise consumed; desires and/or intends to read, watch, view, listen to, and/or otherwise consume; and/or is considering or has considered reading, watching, viewing, listening to, and/or otherwise consuming
- Information about personal property, products, goods, and/or services an individual or household owns, purchases, leases, rents, otherwise obtains, and/or uses; has owned, purchased, leased, rented, otherwise obtained, and/or used; desires and/or intends to own, purchase, lease, rent, otherwise obtain, and/or use; and/or is considering or has considered
- Information about food, beverages, groceries, meals, recipes, drinks, and/or cuisine(s) an individual or household purchases, otherwise receives and/or obtains, prepares, consumes, is considering or has considered, prefers, and/or disdains
- Information about retailers, vendors, marketplaces, and/or service providers an individual or household patronizes, has patronized, desires and/or intends to patronize, is considering or has considered patronizing, prefers, and/or disdains
- Information about lodgings, residence(s), office space(s), and/or real property an individual or household owns, purchases, leases, rents, and/or otherwise uses; has owned, purchased, leased, rented, and/or otherwise used; desires and/or intends to purchase, lease, rent, and/or otherwise use; and/or is considering or has considered; and/or information about who owns, manages, administers, sells, leases, rents, and/or otherwise offers for commercial advantage and/or financial gain particular lodgings; a particular residence; and/or a particular building, lot, office space, industrial facility, or real property
- Information about stock and/or securities ownership, purchases, sales, and/or transfers (e.g., whether an individual or household owns, purchases, sells, and/or has purchased and/or sold shares in a particular corporation or other business entity, and/or what broker(s) and/or other intermediaries, if any, conducted and/or administered such transaction(s))
- Information about an individual or household’s employees, independent contractors, interns, agents and/or other authorized representatives, and/or service providers (e.g., household staff, assistant(s), secretary or secretaries, attorney(s) and/or other legal counsel, talent and/or literary agent(s), manager(s), broker(s), real estate agent(s) and/or estate agent(s), bookkeeper(s), accountant(s), auditor(s), and/or other authorized representatives and/or professional service providers of whatever type(s))
- Information about an individual or household’s permit(s) and/or license(s) other than professional and/or business permits and/or licenses (e.g., parking permits; licenses or permits to own certain animals; hunting and/or fishing permits; amateur radio licenses; permits to use certain public spaces or facilities; and/or licenses or permits to own and/or carry firearms or other weapons)
- Information about gifts, donations, charitable contributions, and/or political contributions made and/or received
- Information about other types of purchases, transactions, and/or investments
- Information about an individual or household’s interest, participation, scores, and/or achievements in sports, games, hobbies, and/or other pastimes
- Information about an individual or household’s participation, achievements, winnings, losses, and/or prizes in sweepstakes, lotteries, raffles, contests, wagers, other forms of gambling, and/or games of chance or skill
- Information about an individual or household’s critical judgments, tastes, opinions, and/or preferences
- Other information about an individual or household’s purchasing and/or consuming histories and/or tendencies
- Information about products, goods, services, and/or property an individual or household sells, leases, rents, and/or otherwise offers for commercial advantage and/or financial gain
- Biometric information (physiological, biological, and/or behavioral characteristics that can be used to establish individual identity, and/or activity patterns that contain identifying information), such as (without limitation) if we configure our smartphone(s) and/or other device(s) to be unlocked using a fingerprint, and/or if an individual provides us with information about their health, sleep, and/or exercise habits
- Internet or other electronic network activity information, such as (without limitation):
- Browsing activity and/or history
- Search history
- User agent information
- Email header information
- Encryption public keys, access codes, and/or similar security data
- Online avatars, profile images, and/or icons
- Domain names and/or URLs of personal blogs, social media pages/feeds, and/or other online profiles
- Information about domain name registration(s)
- Network, shared device, online service, and/or online access information (e.g., names, domain names and/or hostnames, URLs, IP addresses, passwords and/or passcodes, other login credentials, other authentication and/or security information, technical details, and/or other information pertaining to wireless networks; local area networks; shared printers and/or other devices; databases; websites; online accounts; and/or other means of networking, connecting, sharing, and/or otherwise accessing electronic devices, files, messages, communications, and/or data)
- Other information about an individual or household’s use of and/or interactions with networks, websites, applications, software, devices, electronic systems and/or services, advertisements, and/or messages, including, but not limited to, information about errors and/or suspicious activity
- Geolocation data, such as (without limitation) an individual or household’s physical location and/or movements, whether directly observed; stated and/or described to us (directly or indirectly); and/or determined, estimated, and/or inferred from other data (e.g., an IP address, a hostname, a telephone area code, and/or GPS coordinates)
- Audio, electronic, visual, thermal, olfactory, or similar information, such as (without limitation) photographs, illustrations and/or other images, films and/or other videos, audio recordings, broadcasts, live streams, voice and/or video calls or chats, and/or other media in which identifiable individuals and/or their recognizable likenesses are visible and/or their voices audible, and/or the sensory information normally received in the course of interacting with people in person (and thus seeing their faces, hearing their voices, etc.)
- Professional or employment-related information, such as (without limitation):
- Current and/or past employer(s)
- Current and/or past occupation(s), job(s), job title(s), position(s), role(s), duties, and/or responsibilities
- Current and/or past work schedule(s), location(s), and/or assignment(s)
- Current and/or past salary, compensation, and/or benefits
- Business or organization ownership, directorship, officership, management, and/or registration information (e.g., whether an individual has some ownership interest in and/or is an officer or director of a corporation, some other business entity, or a nonprofit organization)
- Fictitious business name(s) and/or trade name(s)
- Professional charges, rates, and/or fees
- Information about professional clients, clientele, customers, users, advertisers and/or sponsors, affiliates, subsidiaries, vendors, service providers, contractors, subcontractors, employees, interns, business partners, directors, officers, and/or shareholders
- Information about other professional relationships (e.g., publishing and/or licensing deals; management and/or representation; advertising, endorsement, sponsorship, and/or affiliate relationships; contractor and/or subcontractor relationships; professional relationships with colleagues and/or coworkers; mentor/mentee relationships; preceptor/preceptee relationships; relationships with patients; relationships with students, interns, trainees, and/or apprentices; and/or professional collaborations, partnerships, and/or joint ventures)
- Military service information
- Membership in and/or affiliation with guilds, trade unions, labor unions, and/or other professional organizations and/or groups
- Professional and/or business certification(s), license(s), and/or permit(s)
- Training, continuing education, professional development, career goals, and/or professional aspirations
- Professional achievements and/or honors
- Publishing histories/bibliographies/discographies/filmographies/performance histories/broadcast histories/portfolios/development credits/patent records and/or other, similar and/or comparable information about writers, designers, artists, architects, photographers, filmmakers, videographers, podcasters, other media creators, playwrights, musicians and/or composers, actors and/or other performers, translators, producers, developers, editors, publishers, researchers, scientists, engineers, inventors, and/or other such professionals
- Authorship, other credits, and/or rights holder information for creative works, literary works, journalistic works, scientific works, designs, inventions, and/or performances (e.g., books, articles, scientific and/or engineering studies, essays, blog posts, photographs, illustrations and/or other images, plays and/or theatrical productions, songs and/or musical compositions, choreography, audio recordings, films and/or other videos, television and/or radio programs, other media, software, architectural plans, mechanical inventions and/or blueprints, designs of whatever type(s), and/or other types of artwork and/or creative endeavors), and/or other types of intellectual property, such as (but not necessarily limited to) trademarks, service marks, and/or patents
- Professional references, performance evaluations, and/or information about an individual’s professional reputation and/or conduct
- Other information about an individual’s current, past, and/or prospective employment, occupation, job(s), work, vocation, profession, trade, business, professional services, products, and/or commercial endeavors (including, but not limited to, information about job search activity and/or marketing, advertising, and/or promotional efforts related to such employment, occupation, job(s), work, vocation, profession, trade, business, professional services, products, and/or commercial endeavors)
- Education information, such as (without limitation) transcripts, class lists, grades, and/or other nonpublic personally identifiable information directly related to current and/or former students that is contained in education records maintained by an educational institution (and/or parties acting on its behalf)
- Other types of personal information not specifically described in the applicable statutes, such as (without limitation):
- Information about other members of an individual’s family (other than spouse/partner or children), other members of a given household (e.g., roommates), and/or pets
- Information about friendships, personal relationships, and/or social interactions (including observations and/or inferences regarding individuals’ tendencies and/or preferences therein)
- Information about individuals’ places of birth and/or upbringing
- Information about social class, rank, position, title, and/or investiture, of whatever type(s) and/or source(s)
- Information about membership in and/or affiliation with clubs, societies, fraternal orders, and/or other types of groups
- Information about an individual or household’s experience of, involvement in, and/or connection with with accident(s), natural disaster(s), and/or other catastrophic event(s) or hardship(s) (of whatever type(s) and/or cause(s))
- Legal information (e.g., information regarding an individual having been accused of, charged with, and/or convicted of crime(s), infraction(s), and/or misconduct; having been a victim (or an alleged victim) of crime(s) and/or misconduct; and/or being involved in a civil lawsuit)
- Information about wills, estates, executorship, inheritance, trusts, trusteeship, conservatorship, and/or guardianship
- Information about community service (e.g., jury duty), volunteer work, and/or charitable activity
- Information about an individual or household’s interactions with government agencies, departments, organizations, and/or entities of whatever type(s) and/or level(s), whether within the U.S., in other countries, or both (e.g., information regarding an individual or household’s involvement in and/or connection with official hearings, proceedings, inspections, audits, investigations, reports, and/or complaints, of whatever type(s) and/or nature(s))
- Information about political affiliations, opinions, and/or activity
- Information about philosophical or other beliefs, opinions, feelings, predispositions, attitudes, ideas, and/or viewpoints
- Information about awards, honors, prizes, and/or other recognition
- Information about individuals’ public and/or personal reputations
- Information about individuals’ dreams (literal and/or figurative), hopes, aspirations, fears, and/or worries (of whatever type(s) and/or nature)
- Information about an individual’s style(s), themes, influences, inspirations, tendencies, techniques, development, and/or achievements in writing, art (in whatever medium(s)), photography, filmmaking, music, fashion, design, architecture, and/or other creative endeavors (professional or otherwise)
- Handwritten notes and/or documents; illustrations; paintings; sketches; and/or other examples of individuals’ handwriting, calligraphy, and/or artwork (in whatever medium)
- Information about an individual being featured, portrayed, depicted, represented, and/or mentioned in and/or otherwise incorporated into one or more creative works, literary works, and/or performances (of whatever type(s) and/or medium(s)), and/or having been the basis of and/or inspiration for such work(s) and/or performance(s) and/or elements thereof
- Information about specific vehicles (irrespective of their actual ownership), such as (without limitation) license plate numbers, vehicle identification numbers, and/or related information (e.g., vehicle registration numbers and/or registration dates); vehicle position(s) and/or location(s); and/or other identifying characteristics and/or details (e.g., year, make, model, body style, color, equipment, features, distinguishing markings, modifications, customization, damage, repairs, and/or maintenance)
- Inferences drawn from any of the information identified above, such as (without limitation) our estimation of an individual’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, aptitudes, deficiencies, motives, motivations, personality, and/or character, and/or their suitability for a particular job, assignment, project, or professional role.
Although we do not knowingly collect personal information from children under 18 through the Ate Up With Motor website or its related services, we may sometimes collect such information as part of our professional writing/editing/writing consulting work. (For example (but without limitation), we might write or edit a news article about a child’s notable achievements or involvement in some matter of public interest, which could include personal information collected through an interview with that child and/or from other sources.) If you are a parent or legal guardian and believe that we may have collected personal information about your minor child, or if you wish to exercise your right to remove or delete such information, please contact us via any of the methods described in “Controllers/Responsible Parties, Questions, and How to Reach Us” below. (Parents or legal guardians can also submit privacy requests on behalf of their minor children via any of the methods specified on the Do Not Sell My Personal Information page.)
The fact that we collected and/or inferred certain information about a given individual or household does not necessarily mean that we still retain that information, or that we have any practical way to associate the different categories and/or specific pieces of information we may have collected about a given individual or household (e.g., to connect a visitor’s name with an IP address and/or hostname in the server logs and/or a face visible in the background of a photograph).
Personal information we collect about you and/or your household comes from one or more of the following categories of sources, whether directly or indirectly:
- You, whether through your interactions with us; through your access to and/or use of this website and/or its related services; through public disclosures you make (e.g., blog and/or social media posts); through your participation in public events and/or activities taking place in public spaces; incidentally by virtue of your physical proximity to us (e.g., where you appear in the background of a photo or video we take); and/or in some other manner
- Your employees, independent contractors, interns, agents or other authorized representatives, business partners, vendors, and/or service providers (as applicable)
- Our employees, independent contractors, interns, agents, and/or business partners, if any (and as applicable)
- Our vendors and/or service providers
- Our devices and/or automated systems (e.g., certain security features of our smartphone(s), and/or other autonomous or semi-autonomous sensors and/or security systems)
- Other visitors/users
- Published works and/or other sources available to the public (e.g., news reports, books, articles, reports and/or white papers, press releases and/or promotional materials, films and/or other videos, plays and/or theatrical productions, television programs, radio programs, podcasts, other audio recordings, social media, search engines, websites, online databases and/or repositories, public records)
- Nonpublic documents, records, collections, and/or archives (e.g., unpublished correspondence, manuscripts, and/or interviews; unreleased versions, outtakes, scripts, and/or other materials from film, theatrical, television, radio, music, and/or other media projects; internal business and/or organizational records, reports, memoranda, documents, and/or other materials; school transcripts and/or other school records)
- Subject matter experts, other writers, historians, biographers, researchers, instructors and/or coaches, academics, scientists and/or engineers, journalists, critics, reviewers, enthusiasts, collectors, librarians and/or other library staff, archivists, translators, designers, artists, architects, photographers, filmmakers, videographers, podcasters, other media creators, playwrights, musicians and/or composers, actors and/or other performers, producers, developers, editors, publishers, publicists and/or promoters, public relations representatives and/or other press contacts, observers, eyewitnesses, and/or other knowledgeable parties (which in some cases may include (without limitation) personal and/or professional acquaintances (whether yours, ours, and/or someone else’s), such as (again without limitation) friends, current and/or past employers and/or supervisors, current and/or past colleagues and/or coworkers, current and/or past clients and/or customers, current and/or past business partners, professional references, current and/or past instructors and/or students, and/or other members of a given household and/or family)
- Clients and/or employers for whom we provide (or have provided) writing/editing/writing consulting services, and/or publishers and/or other third parties through which we publish, perform, broadcast, exhibit, and/or otherwise distribute, and/or to whom we license and/or offer, our content and/or other creative endeavors (professional or otherwise).
Each of the above-listed categories of sources may provide us with information that falls into several or all of the categories of personal information listed in “Categories of Personal Information Collected” above.
- Functionality: We use the information so that this website (and/or its related services), or certain specific functions thereof, can work properly. For example (but without limitation), none of the pages or content on this website will load if the web server doesn’t have a valid IP address to which to transmit the necessary data.
- Providing services: We use the information to perform some action(s) you have asked us to perform; respond to comments, inquiries, and/or other messages; provide services; and/or otherwise conduct the normal activities involved in running our business and/or offering our services. For example (but without limitation), we probably couldn’t send you a physical document without your mailing or delivery address.
- Completing a transaction: We use the information to conduct or complete financial transactions, e.g., a contribution made via the payment button.
- Fulfilling a contractual obligation: We use the information to honor our obligations under our contractual agreements, whether with you, with some third party or parties, or both.
- Legal compliance or audit: We use the information to ensure our compliance with applicable laws and/or regulations; so that we can demonstrate our legal and/or regulatory compliance to auditors or investigators if needed; and/or to otherwise fulfill our legal obligations (e.g., to respond to subpoenas, court orders, and/or other official orders).
- Research and publishing: We use the information in researching, creating, and/or publishing (and/or performing, broadcasting, exhibiting, and/or otherwise disseminating, as applicable) our content (e.g., our automotive articles and/or images), our other writing/editing/writing consulting work, and/or our other creative endeavors, and/or to help us decide what content, work, and/or creative endeavors to create and/or publish (and/or perform, broadcast, exhibit, and/or otherwise disseminate). For example (but without limitation), data about which past articles have been most popular helps us decide what content to publish in the future.
- Security, troubleshooting, quality control, and service improvement: We use the information to help us safeguard this website (and/or its related services), its users/visitors, our data, our system(s) and/or device(s), our business, us, and/or others against malicious activity; protect our property, rights, security, and/or safety, and/or the property, rights, security, and/or safety of others and/or of the public at large; troubleshoot and/or resolve technical problems; and/or maintain and/or improve the quality and/or functionality of the site and/or our services.
- Recruitment/hiring/employment or business partnerships: We use the information in recruiting/hiring employees, independent contractors, and/or interns; in entering or considering entering business partnerships and/or other professional relationships; and/or in making other types of employment decisions and/or business decisions regarding professional relationships.
- Advertising or other commercial purposes: We use the information to help us promote, pitch, and/or advertise our content, services, and/or other creative endeavors; sell advertising on this website; otherwise monetize the site, our content, our other writing/editing/writing consulting work, and/or our other creative endeavors; and/or achieve some other commercial purpose(s).
In many cases, we may collect information for several purposes or potential purposes. Obviously, not every individual piece of information in a particular category will necessarily be used or even useful for a given purpose.
Disclosure or Sale of Personal Information
The CCPA definitions are so expansive that almost any disclosure by a business of virtually any piece of information about any individual or household residing in California — even information that is readily available to the general public — could potentially be considered sharing personal information for business or commercial purposes (or a “sale” of personal information).
Under the CCPA, sharing personal information “for a business purpose” means directing a “service provider” (as the CCPA and its associated regulations define that term) to collect, process, and/or maintain the information for certain specified purposes, which may include the following:
- Auditing interactions with consumers
- Debugging/repair of existing intended functionality
- Certain short-term, transient uses
- Performing services (e.g., customer service, order fulfillment, payment processing, analytic services)
- Internal research for tech development
- Verifying or maintaining the quality or safety of and/or improving, upgrading, or enhancing a service or device the business owns, controls, or manufactures (or that is manufactured for the business)
- Collection of employment-related information (as defined by Section 999.301(f) of the CCPA regulations), including for the purpose of administering employment benefits.
The CCPA requires that any sharing of personal information “for a business purpose” be pursuant to a written contract that specifies the services the “service provider” is to perform while restricting their further retention, use, or disclosure of the information. Without a suitable written service provider agreement, an entity that provides services may not necessarily be considered a “service provider” as the CCPA and its associated regulations define that term, and sharing personal information with that entity may not necessarily be considered “for a business purpose,” even if it’s clearly for one or more of the above-listed purposes.
Collecting, using, and/or sharing personal information is considered to be for “commercial purposes” if it serves to “advance a person’s commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction,” with the exception of “engaging in speech that state or federal courts have recognized as noncommercial speech, including political speech and journalism.”
Under the CCPA, a disclosure of personal information for which any of the parties involved receives any “valuable consideration” may be deemed a “sale” of personal information even if it does not constitute a sale as most people understand that term (and even if no money changes hands). Sharing personal information “for a business purpose” as described above is generally not considered a “sale” under the CCPA so long as the “service provider” only uses the information as necessary for the contractually specified business purpose(s) and does not “sell” the information.
Therefore, by the law’s definitions, we may share any or all of the categories of personal information we collect in the course of our business with any or all of the following:
- Our employees, independent contractors, interns, agents, and/or business partners, if any; and/or:
- Our vendors and/or service providers; and/or:
- Any individual or entity with whom we communicate and/or consult in the course of researching, creating, and/or editing our content, writing/editing/writing consulting work, and/or other creative endeavors, and/or who communicates and/or consults with us in the course of researching, creating, and/or editing their content, work, and/or creative endeavors; and/or:
- Editors, publishers, clients, employers, and/or other third parties for whom we provide (and/or to whom we offer) our writing/editing/writing consulting services; to whom we may license, sell, and/or otherwise offer our content and/or other creative work; for whom we may otherwise work, provide services, and/or offer to work and/or provide services; with whom we may collaborate and/or offer to collaborate in performing and/or offering our services and/or in researching, creating, editing, performing, and/or offering our content, other creative work, and/or other creative endeavors; and/or as we may reasonably elect and/or be requested or directed to do as part of and/or in connection with such services, content, creative endeavor(s), collaboration(s), and/or work (and/or the offer thereof); and/or:
- Individuals and/or entities who help us promote, monetize, sell, and/or otherwise offer for commercial advantage and/or financial gain our content, writing/editing/writing consulting services, and/or other creative endeavors; and/or:
- The public, through the publication, performance, broadcast, exhibition, other dissemination, and/or public discussion of our content and/or other creative endeavors, content we write and/or edit for others, and/or content and/or other creative endeavors on which we consult and/or otherwise collaborate (and/or public discussion of the process of researching, creating, and/or editing such content and/or creative endeavors); our sharing, discussing, and/or otherwise disseminating information that is or was already otherwise available to the public (e.g., in news reports, published works, and/or public records); our disposal of our personal property (e.g., lending, donating, or selling our copies of books, magazines, newspapers, CDs, DVDs, and/or other published works); and/or, as applicable, our publication of your comments, any images and/or other media you submit to us for publication and/or for use in or with work(s) intended for publication and/or other public dissemination, and/or your other communications with us.
- If that information is or was already otherwise available to the public (which is also noted in the list above, but bears repeating for emphasis — we strenuously reject and regard as unconstitutional any attempt to use the CCPA, its associated regulations, and/or similar privacy laws to restrict or limit our right to share, discuss, and/or otherwise disseminate information that is or was already published and/or otherwise available to the public, whether or not such information is from official government records (the only type of “publicly available information” the CCPA acknowledges)); and/or:
- If the information is contained in and/or otherwise incorporated into artwork, a copy of a published work, a useful article, or some other object (including, without limitation, information inscribed or imprinted upon and/or affixed or otherwise attached to such work, copy, useful article, or object, particularly where that information cannot reasonably be removed without damage and/or defacement); and/or:
- To appropriately credit someone for the use of their images, other media, fonts, themes/plugins, and/or other content or intellectual property, particularly where such credit is required by the applicable license terms; and/or:
- As we deem reasonable and appropriate (and as permitted by applicable law and/or regulations) to help us make informed hiring and/or employment decisions and/or other business decisions regarding current and/or prospective professional relationships, professional engagements, business proposals, business ventures, and/or work; and/or:
- If we are legally required to do so (which would typically be pursuant to a subpoena, search warrant, court order, or other official order; in connection with tax returns or other legally required filings, reports, registrations, or disclosures; as part of and/or in connection with a customs inspection; and/or in connection with an audit, civil or criminal trial, or other official investigation or proceeding, but could also be in other circumstances that we cannot reasonably anticipate or enumerate here; we may also disclose certain information if we deem it reasonably necessary to ensure our compliance with applicable laws, regulations, and/or orders, even if the specific disclosure is not expressly required, such as (without limitation) if we need to contact a tax agency to determine the correct sales/use tax rate for a particular address); and/or:
- If we are contractually obligated to do so pursuant to our agreement(s) with our business partner(s), client(s), licensor(s), licensee(s), vendor(s), and/or service provider(s) (as applicable), such as (without limitation) in connection with a dispute, an investigation, an audit, and/or arbitration; and/or:
- If we believe in good faith that such disclosure is reasonably necessary to protect property, rights, security, and/or safety, and/or to forward copyright or other intellectual property rights claims pertaining to material provided to us by a third party to that third party (since such claims may implicate their rights); and/or:
- If the person(s) to whom the information pertains (and/or, where applicable, their respective heirs, successors, and/or assigns) have asked or authorized us to do so, either directly or through their respective agent(s) or other authorized representative(s); and/or:
- If the information is de-identified, anonymized, pseudonymized, redacted, and/or aggregated such that it could not reasonably be used to identify the specific person(s) and/or household(s) to whom the information pertains (other than us, if we are somehow included in that information and elect not to de-identify, anonymize, pseudonymize, redact, and/or aggregate our own information); and/or:
- As part of a business transfer (e.g., if we sell or otherwise transfer ownership of the Ate Up With Motor website and/or its assets; enter bankruptcy; or pass our assets to our heirs and/or successors through our death or incapacity).
For what we hope are obvious reasons, it is not feasible for us to enumerate every possible entity or even category of entities to whom we might disclose personal information in the above contexts, but any such disclosures could also involve any or all of the categories of personal information we collect in the course of our business.
Much if not all of the personal information we collect or access in the course of our business may be processed by one or more third parties. For example (but without limitation):
- For obvious reasons, it is impossible for us to call, text, email, or mail any individual or household without disclosing a certain amount of the recipient’s personal information to third parties. For example, making a phone call or sending a text message requires communicating the recipient’s telephone number to the applicable telephone companies and/or mobile carriers.
- Our web host, DreamHost®, controls the web servers on which this website runs as well as the mail servers for our associated email addresses. Therefore, DreamHost has full administrative access to most files, data, and/or messages processed by and/or stored on those servers. This is in addition to any information we share with DreamHost for purposes such as troubleshooting and/or security. (DreamHost is a registered trademark of DreamHost, LLC.)
- Most payments we receive are processed by the applicable bank(s) and/or other financial institution(s), and in some cases also by other applicable third-party service providers (e.g., payment processors and/or electronic funds transfer services). Those payments and related tax documents must also be disclosed to several different tax agencies, and may be discussed with our tax preparer(s) and/or other financial and/or legal professionals (e.g., our legal counsel).
- Internet connections we make in the course of our business are processed by the applicable Internet service provider or mobile carrier (as applicable) and typically also by certain other third parties (e.g., DNS (Domain Name System) resolver services). Even if a website or online resource we access is fully encrypted, the applicable Internet service provider or mobile carrier can usually tell that we have connected to that site or resource and how much data is transmitted through that connection; if the website or resource is not fully encrypted, the Internet service provider or mobile carrier can also see any unencrypted data we may access or transmit. If we connect to a website or online resource using a proxy or VPN, our Internet service provider or mobile carrier generally cannot see that connection or any unencrypted data accessed or transmitted through it, but the proxy or VPN provider can.
Although the above examples might reasonably be considered sharing information “for a business purpose,” they may not always qualify as such by the CCPA definitions, since we do not necessarily always have (or even have any reasonable way to arrange) written contracts with those third parties that meet the CCPA requirements for service provider agreements.
The same conundrum applies to actions like the following:
- Looking up someone’s name in a search engine, library catalog, or other database.
- Entering someone’s address into a mapping or navigation service to look up driving directions, or meeting with someone face-to-face while our phone’s location services are turned on.
- Using an automated translation service to translate text containing any names and/or other types of personal information.
- Printing a document containing names and/or other types of personal information using a commercial print service or a printer controlled by a third party (e.g., printing a copy of a news article we read at the public library).
- Performing a WHOIS lookup on an IP address or hostname, or allowing our firewalls and/or other security applications, software, and/or services to perform such lookups.
- Storing or transmitting any electronic file containing personal information using any cloud storage service or other online storage system.
(These are just a few examples, not an exhaustive list.)
Because the owner of this website is a professional writer/editor and writing consultant and much (though not all) of the information we collect in connection with our business is intended for publication (and/or public performance, exhibition, and/or broadcast, as applicable) — whether on Ate Up With Motor or elsewhere — a variety of activities we routinely undertake in connection with our work could potentially be deemed “commercial” as defined by the CCPA, even if our actual content is deemed “noncommercial speech.” (For writers, photographers, and other creative professionals, the distinction between “commercial” activity and engaging in “noncommercial speech” as an integral part of one’s business is a complicated, muddy legal question mark.) Some representative examples could include:
- Licensing, selling, and/or otherwise offering offering our content or writing/editing/writing consulting services for money and/or other valuable consideration (including offering the content on this website, which is supported by advertising and user contributions, and which we may use to advertise and/or otherwise promote our work and/or professional services) if that content or those services incorporate or involve any names and/or other types of personal information about individuals or households.
- Advertising, promoting, and/or marketing our content, or published works incorporating our content, if that content contains any names and/or other types of personal information, and/or if such information is referenced in the promotion or marketing.
- Proposing or pitching any article, book, and/or other content containing names and/or other types of personal information to editors, literary agents, and/or publishers.
- Presenting and/or discussing examples of our content and/or our past or current writing/editing/writing consulting services in the course of proposing, pitching, and/or otherwise offering in a professional capacity and/or for commercial advantage and/or financial gain our content and/or professional services (e.g., submitting some of our content as writing samples and/or describing some of our previous work as part of our application or pitch for a job or freelance assignment), if such examples incorporate or involve any personal information.
- Sharing, exchanging, or discussing with clients, coauthors, and/or collaborators any personal information pertaining to articles, books, and/or other content we are creating and/or editing (and/or on which we are consulting) in a professional capacity.
- Arranging for people featured and/or quoted in our content to receive complimentary copies of our published work or be notified of its publication or commercial availability.
Even if disclosures like these are NOT deemed to be “for commercial purposes” (or “sales”) by the CCPA definitions, they are certainly for business purposes, whether the CCPA would define them as such or not. (In certain cases, such disclosures might reasonably be regarded as part of our acting as a service provider for someone else, particularly where the personal information involved is supplied mainly by the client rather than by us (e.g., in a manuscript we’ve been hired to edit). However, as explained above, it’s possible to provide services without necessarily being considered a “service provider” as the CCPA and its associated regulations define that term.)
From time to time, we may also facilitate other types of commercial transactions, whether directly or indirectly, such as:
- By putting into contact (with their mutual consent) parties who have expressed interest in some transaction with one another. For example, if a visitor asks about licensing a photo or other content on Ate Up With Motor that is owned by someone else, we might ask the applicable rights holder if they’re comfortable with our putting them in touch with the interested party.
- By recommending that a professional contact or acquaintance be hired for a job, assignment, or commission, or chosen as a vendor or service provider.
- By endorsing (explicitly or by implication) some author, artist, service provider, or vendor, and/or their products and/or services.
By the CCPA definitions, disclosing any personal information in such circumstances might be deemed sharing information “for commercial purposes,” whether or not any transaction is actually completed, whether or not we are a party to that transaction, and whether or not we receive any monetary or other valuable consideration in connection with it.
Put simply, by the law’s extremely broad definitions, any or all of the categories of personal information we collect through and/or in connection with Ate Up With Motor, its related services, and/or the owner’s work as a professional writer/editor/writing consultant could be deemed to be shared for business and/or commercial purposes, whether or not we “sell” personal information in the way most people understand that term.
If you have general questions about our data-sharing practices (i.e., questions about our typical practices rather than about the personal information of any specific individual or household), or if you have any concerns about those practices, feel free to contact us via any of the methods described in “Controllers/Responsible Parties, Questions, and How to Reach Us” below. If you are a California resident and would like to exercise your rights under the California Consumer Privacy Act of 2018 (CCPA) or other California privacy laws — e.g., the right to know about personal information collected, disclosed or sold; the right to request deletion of your personal information; and/or the right to opt-out of the sale of your personal information — you (or your authorized agent) can submit a request via any of the methods specified on our Do Not Sell My Personal Information page.
California Privacy Request Metrics (Record-Keeping Disclosures)
- The number of requests to know that the business received, complied with in whole or in part, and denied;
- The number of requests to delete that the business received, complied with in whole or in part, and denied;
- The number of requests to opt-out that the business received, complied with in whole or in part, and denied; and
- The median or mean number of days within which the business substantively responded to requests to know, requests to delete, and requests to opt-out.
Although the total number of consumers whose personal information we collect (much less “buy” and/or “sell” as the CCPA defines those terms) in a calendar year doesn’t even APPROACH 10,000,000 by any remotely reasonable interpretation of the CCPA definitions, we make the following voluntary disclosures, which, for the avoidance of doubt, include all requests we received, whether through the Ate Up With Motor website, through the owner’s 6200 Productions professional writing/editing/consulting website, through the owner’s aaronseverson.com personal website, or by any other means. (6200 Productions is a trademark of Aaron Severson dba 6200 Productions.)
Section 999.317(h) of the regulations draws — and requires businesses to draw in making these disclosures — a distinction between requests received from consumers (which we presume means California residents, as defined by the CCPA) and requests received from all individuals. For the avoidance of doubt, the following disclosures present the total number of requests we received from all individuals during each specified period. (These disclosures DO NOT include request forms we submitted for our internal testing and/or troubleshooting purposes that were not actual requests!)
California Privacy Requests Received in 2020
|Type||Requests Received||Complied With (In Whole or in Part)||Denied||Mean Response Time||Median Response Time|
|Requests to know||1 (one)||1 (one)||0 (zero)||17.0 days||17.0 days|
|Requests to delete||8 (eight)*||6 (six)||2 (two)||8.5 days||3.5 days|
|Requests to opt-out||8 (eight)*||8 (eight)||0 (zero)||1.0 days||1.0 days|
* Totals include several duplicative requests.
California Privacy Requests Received in 2021
|Type||Requests Received||Complied With (In Whole or in Part)||Denied||Mean Response Time||Median Response Time|
|Requests to know||0 (zero)||0 (zero)||0 (zero)||N/A||N/A|
|Requests to delete||0 (zero)||0 (zero)||0 (zero)||N/A||N/A|
|Requests to opt-out||0 (zero)||0 (zero)||0 (zero)||N/A||N/A|
(We didn’t receive any requests to know, requests to delete, or requests to opt-out during the 2021 calendar year, from California residents or otherwise.)
California Privacy Request Metrics Methodology
The CCPA regulations leave some ambiguity about what should be considered the date of “substantive response” to requests that require identity verification, a process which may take some time to complete and may require additional action on the part of the requestor. For purposes of these disclosures, our calculations reflect the date we either complied with (in whole or in part) or denied a given request.
For 2020, if we initially denied a request because we were unable to verify the requestor’s identity to the degree of certainty the regulations require, but subsequently verified the requestor’s identity to a degree of certainty sufficient to enable us to comply with the request (whether we did so or not), the disclosures reflect the final decision — and the final decision date — rather than the initial denial. For 2021, we did not receive any requests to know or requests to delete, so response time calculations were not applicable. We may revise this methodology for later years depending on our subsequent experience.
Under California law, a consumer’s request to opt-out of the sale of their personal information remains in force indefinitely unless the consumer subsequently decides to opt-in, so we respond to duplicative or repeated requests to opt-out from a requestor who has already opted-out by affirming that the requestor’s original opt-out request remains in effect. We treated all such duplicative or repeated opt-out requests as “complied with” for purposes of these disclosures.
Where we substantively responded to a request on the same day it was received, we treated the response time as 1.0 days for purposes of calculating the mean and median response times.
Where we received no requests of a given type during the specified period, we listed the mean and median response times as “N/A” (not applicable).
If you have any questions about these disclosures, feel free to contact us via any of the methods described in “Controllers/Responsible Parties, Questions, and How to Reach Us” below.
Controllers/Responsible Parties, Questions, and How to Reach Us
The controller responsible for processing personal information we collect through and/or in connection with Ate Up With Motor and/or its related services (the “responsible party,” for jurisdictions that use that term) is the owner and operator of the ateupwithmotor.com website, Aaron Severson dba (doing business as) Ate Up With Motor, 11100 National Bl. #3, Los Angeles, CA 90064, USA.
If you are a California resident and would like to exercise your rights under the California Consumer Privacy Act of 2018 (CCPA) or other California privacy laws — e.g.,the right to know about personal information collected, disclosed or sold; the right to request deletion of your personal information; and/or the right to opt-out of the sale of your personal information — you (or your authorized agent) can submit a request via any of the methods specified on the Do Not Sell My Personal Information page. (To reduce the risk of confusion or error, please do not use the regular Contact Form for these requests.)
Except as otherwise required by law, privacy-related requests or inquiries pertaining to children under 18 should be submitted by a parent, legal guardian, or other authorized adult representative.