Bill Mitchell, styling chief of General Motors from 1958 to 1977, presided over quite a few hits and a number of duds in his long career. Some of those designs still spark controversy — few as much as this one. Critics were divided on this design when it first appeared and even today, there’s a love-it-or-hate-it attitude toward it. This week, the history of Buick’s infamous 1971–1973 “boattail Riviera.”
NOTE: This article, originally written in 2007, was revised extensively in November 2010 to correct a number of factual errors.
Continue Reading Das Boattail: The 1971–1973 Buick Riviera
What’s a Mercury? For the past 30 years or so, the Mercury badge has generally meant a re-trimmed Ford product with slightly different styling and features, offered mostly to give Lincoln-Mercury dealers something to keep them alive between Navigator and Town Car sales. Other than the “electric shaver” grille treatment of recent cars (reminiscent of the 1967 Mercury Cougar), there’s little of substance to differentiate a Mercury from its Ford sibling. Throughout Mercury’s roller-coaster 68-year history, however, FoMoCo has made periodic stabs at giving its ill-starred middle-class division a unique product to sell — like the 1963-1968 Mercury Breezeway sedans.
Continue Reading Mercury Falling: The Mercury Breezeway Sedans
Today, the Porsche brand is built on the strength of the seemingly immortal 911, but to many fans, the essence of Porsche was established by this car, the first model to carry the storied name of Dr.-Ing. h.c. Ferdinand Porsche: the Porsche 356.
Continue Reading My Other Car Is a Porsche: Ferdinand Porsche and the Porsche 356
This car’s engine has been much maligned and its muscular styling still conjures up bad memories of gold chains and exposed chest hair, a last gasp of disco-era glory. It was Pontiac’s first turbocharged production car, but it also brought down the curtain on a storied era of unique Pontiac engines. This is the story of the little-loved, often-forgotten Pontiac Firebird Trans Am Turbo.
Continue Reading The Infamous 1980–1981 Pontiac Trans Am Turbo
Successful car design is as much a matter of prognostication as engineering skill or styling acumen. To be successful, a design has to take into account not only where the market is now, but where it’s going to be three years from now. If you show up late to the dance, it may not matter how stylishly you’re dressed or how clever your moves may be. Dodge learned that the hard way in the early 1970s when it made its belated entry into the “pony car” market: the formidable but ill-fated 1970–1974 Dodge Challenger.
Continue Reading Mean Machine: The 1970-1974 Dodge Challenger
Today, there are quite a few American buyers who have never purchased a domestic-brand car, and who are as loyal to Toyota or Honda as a previous generation was to Ford or Chevrolet. It was not always so; Toyota began importing cars to America in 1957, Nissan in 1958, but in the early years, Japanese cars were rarer in most parts of the U.S. than Roll-Royces or Ferraris. When did the tide turn? Many point to the 1970s and the wake of the 1973 OPEC oil embargo, but a major turning point came with the 1968 debut of the Datsun 510. This is the story of the 1968-1972 Datsun 510 and of the man most responsible for its creation: Yutaka Katayama.
Continue Reading The Strange Odyssey of Yutaka Katayama: The Datsun 510 and the Rise of Japanese Cars in America
By popular demand: a Q&A on supercharging (and turbocharging).
Continue Reading The Basics of Turbocharging and Supercharging
For more than half of its 80-year history, the Pontiac Division of General Motors has tried, with varying degrees of success, to present itself as the hotshot of the GM line-up, with an advertising tagline proclaiming, “We Build Excitement.” Once upon a time, however, Pontiac was a stolid, sensible, rather dull family car whose claim to fame was that it was “priced just above the lowest.” To see what Pontiac used to be before Bunkie Knudsen went racing and John DeLorean twisted the tail of the Tiger, let’s take a look at the 1954 Pontiac Star Chief and Chieftain — the last boring Pontiacs.
Continue Reading Room at the Top: The 1954 Pontiac Star Chief and Class Consciousness in America
What does nearly every car produced anywhere since the days of the Model T have in common? Other than wheels, it’s the inevitability that sometime, somewhere, somebody has stuffed a small-block Chevy V8 into it. We’ve yet to hear of a V8 Prius and there might be a Russian ZiL or two that remains innocent of the Mouse Motor, but everything else from ’32 Fords to RX-7s, has at one time or another had the ubiquitous Chevrolet engine stuffed under the hood — or wherever else it might fit.
The author recent met some of the members of the South Coast CORSA (Corvair Society of America) chapter and had a chance to see some of the cars owned by the members. Aside from Greg Vargas’s cherry black Monza (pictures of which appeared in our recent Corvair article), we also came face to face with a highly unusual example of the Corvair breed: Chuck Rust’s Crown V8 Corvair, a car that is no longer quite a Corvair, but a Corv-8.
Continue Reading The Crown Corvair V-8
Even casual observers of things automotive have probably the curious tendency for certain sporty-looking cars to sport prominent, well, holes in their hoods. What are these hood scoops supposed to be for? Let’s find out.
Continue Reading An Explanation of Hood Scoops
Thanks to The Dukes of Hazzard, most Americans are familiar with the sleek, late-sixties Dodge Charger, but the General Lee was actually the second generation of Dodge’s sporty car; the first was the original Coronet-based fastback Charger, a peculiar-looking car born of desperation and bitter sibling rivalry. This is the story of the 1966-1967 Dodge Charger.
Continue Reading Dodging the Issue: Dodge’s 1966-1967 Fastback Charger
From 1958 to 1977, the head of General Motors Styling was William L. (Bill) Mitchell, protégé and anointed successor of the legendary Harley Earl. Mitchell was just as contentious and flamboyant as his mentor, but his tastes were somewhat more restrained, bringing about a new era of crisp, confident styling that was perfectly suited to the prevailing mood of the early 1960s. One of the best designs of Mitchell’s tenure — and one of his personal favorites — was the 1963–1965 Buick Riviera, a stylish coupe that finally put GM on the map in the lucrative personal luxury market. But if things had gone according to plan, the Riviera wouldn’t have been a Buick at all, and it came to market only after a strange and complicated journey of missed opportunities, corporate politicking, and sibling rivalry.
Continue Reading Razor-Sharp Style: The 1963–1965 Buick Riviera