The epoch-making success of the Ford Mustang and Thunderbird tends to leave other Ford cars of its era looking like poor relations, but in the 1960s Ford really led the pack when it came to new product development. One of the least-acknowledged — but most lucrative — new concepts was the Ford LTD: Ford’s cut-price luxury car.
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Understanding Gross Versus Net Horsepower Ratings
There are a lot of misunderstandings among car enthusiasts and historians about vintage horsepower ratings. It’s easy to assume from a casual glance at ads or spec sheets that even quite ordinary American family sedans of the sixties were overwhelmingly powerful, with 300 horsepower or more, and yet by 1975, many of those same cars were down to 150 hp or less. When asked the reason for the huge difference, gearheads tend to shake their heads and mutter about emissions controls and anemic, low-octane unleaded gasoline — which is true, but only partly.
What complicates the issue and makes apples-to-apples comparisons difficult is the fact that those pre-smog horsepower ratings were not calculated in the same way as modern engines. “A horsepower is a horsepower, right?” you say. While a horsepower, pre-smog or post, remains 746 watts (or 736, for metric horsepower), the way that output was measured has changed quite a bit. Let’s explain:
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What is a hardtop?
What is a hardtop? Naturally, it connotes the opposite of a soft top or ragtop, and it’s sometimes used simply to describe a closed coupe (what the British would call a fixed-head coupé) but it’s a term that has multiple permutations. Read on:
The Strange Tale of the Buick Special, Buick-Rover V8, and 3800 V6
From the “what tangled webs we weave” department comes this odd tale of how Buick’s efforts to build an economy car in the early 1960s gave birth to the premier British hot rod engine and a V6 that was still powering new GM cars some 45 years after its original demise. This is the story of the 1961–1963 Buick Special and Skylark, the aluminum Buick / Rover V8, and the long-lived GM 3800 V6 engine.
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Romeo and Julietta: The 1954–1958 Alfa Romeo Giulietta
It might be easier to overcome the various stereotypes that pervade the auto industry if they weren’t so often true, something of which Italy’s Alfa Romeo has long served as a case in point. Alfa’s products are generally attractive and compelling to drive, but they often have a well-deserved reputation for being temperamental and undependable and the politics behind their creation have often been the stuff of comic opera. Such was the case of one of the firm’s loveliest creations, a car named for a Shakespearean tragic heroine: the 1954-1958 Alfa Romeo Giulietta.
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Das Boattail: The 1971–1973 Buick Riviera
Bill Mitchell, styling chief of General Motors from 1958 to 1977, presided over quite a few hits and a number of duds in his long career. Some of those designs still spark controversy — few as much as this one. Critics were divided on this design when it first appeared and even today, there’s a love-it-or-hate-it attitude toward it. This week, the history of Buick’s infamous 1971–1973 “boattail Riviera.”
NOTE: This article, originally written in 2007, was revised extensively in November 2010 to correct a number of factual errors.
Mercury Falling: The Mercury Breezeway Sedans
What’s a Mercury? For the past 30 years or so, the Mercury badge has generally meant a re-trimmed Ford product with slightly different styling and features, offered mostly to give Lincoln-Mercury dealers something to keep them alive between Navigator and Town Car sales. Other than the “electric shaver” grille treatment of recent cars (reminiscent of the 1967 Mercury Cougar), there’s little of substance to differentiate a Mercury from its Ford sibling. Throughout Mercury’s roller-coaster 68-year history, however, FoMoCo has made periodic stabs at giving its ill-starred middle-class division a unique product to sell — like the 1963-1968 Mercury Breezeway sedans.
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My Other Car Is a Porsche: Ferdinand Porsche and the Porsche 356
Today, the Porsche brand is built on the strength of the seemingly immortal 911, but to many fans, the essence of Porsche was established by this car, the first model to carry the storied name of Dr.-Ing. h.c. Ferdinand Porsche: the Porsche 356.
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The Infamous 1980–1981 Pontiac Trans Am Turbo
This car’s engine has been much maligned and its muscular styling still conjures up bad memories of gold chains and exposed chest hair, a last gasp of disco-era glory. It was Pontiac’s first turbocharged production car, but it also brought down the curtain on a storied era of unique Pontiac engines. This is the story of the little-loved, often-forgotten Pontiac Firebird Trans Am Turbo.
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Mean Machine: The 1970-1974 Dodge Challenger
Successful car design is as much a matter of prognostication as engineering skill or styling acumen. To be successful, a design has to take into account not only where the market is now, but where it’s going to be three years from now. If you show up late to the dance, it may not matter how stylishly you’re dressed or how clever your moves may be. Dodge learned that the hard way in the early 1970s when it made its belated entry into the “pony car” market: the formidable but ill-fated 1970–1974 Dodge Challenger.
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The Strange Odyssey of Yutaka Katayama: The Datsun 510 and the Rise of Japanese Cars in America
Today, there are quite a few American buyers who have never purchased a domestic-brand car, and who are as loyal to Toyota or Honda as a previous generation was to Ford or Chevrolet. It was not always so; Toyota began importing cars to America in 1957, Nissan in 1958, but in the early years, Japanese cars were rarer in most parts of the U.S. than Roll-Royces or Ferraris. When did the tide turn? Many point to the 1970s and the wake of the 1973 OPEC oil embargo, but a major turning point came with the 1968 debut of the Datsun 510. This is the story of the 1968-1972 Datsun 510 and of the man most responsible for its creation: Yutaka Katayama.
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The Basics of Turbocharging and Supercharging
By popular demand: a Q&A on supercharging (and turbocharging).
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