Some cars are seemingly immortal, but the Studebaker Hawk had more reincarnations than the Dalai Lama. Originally developed by the design firm of Raymond Loewy as a show car, it became a highly acclaimed production model in 1953, and survived for another 11 years in a bewildering number of variations. This week, we take a look at the history of the “Loewy coupe” and its many reinventions, including the Studebaker Hawk, GT Hawk, and Super Hawk.
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Plymouths Great and Small: The Plymouth VIP and Fury
Originally a flashy, limited-edition image leader, by 1961, the Plymouth Fury had become a bread-and-butter big car, the mainstay of the line. Starting in 1962, it began a bizarre odyssey, going from small to large and back to small again. This week, we take a look at the strange incarnations of Plymouth’s big cars in the sixties and seventies, including the Plymouth VIP, a short-lived luxury version that the ads once dubbed the “Very Important Plymouth.”
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Born to Lose: The Story of the Edsel
Ford’s ill-fated Edsel Division was born in 1957 as part of an ambitious plan to match General Motors division for division. Edsel died only two years later, but it remained the butt of jokes for decades and its name became virtually synonymous with failure. This week, we look at the history of Edsel and the reasons it flopped.
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A Wing and a Prayer: The Dodge Charger and Charger Daytona
The Dodge Charger was born as a fancier Dodge Coronet with a fastback roof; in its later incarnations, it became a facelifted Chrysler Cordoba, a Plymouth Horizon in drag, and even a family sedan. In between, it became an American muscle car icon and one of the most fearsome stock car racers ever built. This week, we look at the history of the 1968-1978 Dodge Charger and Dodge Charger Daytona.
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The Sporting American: The AMC Javelin
The AMC Javelin was American Motors’ only foray into the popular “pony car” market, and the model that almost single-handedly transformed American from a peddler of Scotsman-like economy to a two-time Trans Am racing champion. This week, we take a look at the 1968-1974 AMC Javelin and AMX, how they came to be, and why they disappeared.
George Hurst and the Hurst Olds
In our history of the Oldsmobile 442, we mentioned that it was not exactly the leader of the pack when it came to Supercar performance. To rectify that problem, Oldsmobile joined forces with Hurst Performance Products to create the ultimate high-performance Oldsmobile: the fearsome 1968 Hurst Olds. This week, we look at that car and the subsequent H/Os, a series that ran through 1984.
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Middle-of-the-Road Muscle: The Oldsmobile Cutlass and 442
The Oldsmobile 442 was Oldsmobile’s entry in the “Supercar” wars of the mid-sixties and early seventies. Although it was never as lauded or as popular as the Pontiac GTO or Dodge Charger, it outlived many of its rivals and helped pave way for Oldsmobile’s ascendancy in the 1970s.
This week, we look at the history of the Oldsmobile Cutlass and 442.
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Cheap and Cheerful: The European Ford Capri
The Ford Capri, launched in 1969, was Europe’s answer to the Ford Mustang and one of the first fruits of Ford’s newly unified European operations. This week, we look at the birth of “the car you always promised yourself” — the 1969-1987 Ford Capri — and consider the origins of Ford of Europe.
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Status-Seeking Missiles: The BMW E24 6-Series Coupes
When the first E24 BMW 6-Series appeared in 1976, many BMW partisans dismissed it as an overpriced, overweight boulevardier, inferior to the company’s sporty sedans. When production finally ended 13 years later, fans mourned the E24’s passage and derided its successor, the E31 8-Series, as a high-tech pretender. This week, we look at the history of the 1976–1989 BMW E24 6-Series.
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Kaisers Never Retrench: The History of Kaiser-Frazer, Part 2
As we saw in our first installment, Kaiser-Frazer’s initial success in the postwar automotive boom came to an abrupt end in 1949. The debacle that followed ended the partnership of Henry J. Kaiser and Joseph Frazer and left the company more than $43 million in the red. Nonetheless, Henry Kaiser and company president Edgar Kaiser decided to stay the course, betting that they could turn things around with a stylish new 1951 Kaiser and a new compact car called the Henry J. This week, we present the second half of our history of Kaiser-Frazer, including the 1951 Kaiser, the Henry J, and the ultimate fate of Kaiser’s automotive venture.
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Kaisers Never Retrench: The History of Kaiser-Frazer, Part 1
It seemed like a sure thing: an alliance between the auto industry’s most dynamic and respected salesman and one of the 20th century’s most visionary industrialists. It was a partnership that promised to transform America’s wartime production might into a new automotive colossus, but by the time the end came, less than 10 years later, it had become a cautionary tale of the perils of challenging Detroit on its own ground. This week, we present part one of our history of the Kaiser-Frazer Corporation, including the company’s foundation and the 1947–1950 Kaiser and Frazer cars.
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The Ford Flathead V8 and the Fall of Henry Ford
The 1930s were full of fascinating experiments and exotic multicylinder Classics, but few cars of that era were more important or more influential than the humble Ford flathead V8. Cheap, pretty, and fast, it launched the American fascination with inexpensive V8 engines and spawned countless hot rods and customs. This week, we look at the 1932 Ford, its 1933–1940 successors, and the history of Ford’s famous flathead V8 — Henry Ford’s final triumph and the beginning of his downfall.
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