The original Lincoln Zephyr is often overshadowed by its glamorous offspring, the Lincoln Continental, but both are milestone cars. The sleek, streamlined Zephyr saved Lincoln from extinction during the Depression and marked Ford’s first tentative step into the middle market. In this installment of Ate Up With Motor, we look at the origins and evolution of the 1936–1948 Lincoln-Zephyr and 1940–1948 Lincoln Continental.
Ford’s ill-fated Edsel Division was born in 1957 as part of an ambitious plan to match General Motors division for division. Edsel died only two years later, but it remained the butt of jokes for decades and its name became virtually synonymous with failure. This week, we look at the history of Edsel and the reasons it flopped.
Continue Reading Born to Lose: The Story of the Edsel
This car, another of Lee Iacocca’s many product planning brainstorms, was one of Ford’s greatest successes in the late sixties and early seventies. A gaudy, overstuffed personal luxury car that critics aptly described as an overgrown Thunderbird, it was nonetheless a hugely profitable exercise and one of the most stylistically influential cars of its era. This week, we look at the origins and history of the 1969-1979 Lincoln Continental Mark III, Mark IV, and Mark V..
Continue Reading Mark of Success: The Lincoln Continental Mark Series
Although Lincoln’s earliest cars were dismissed as homely, in the decades to come, it would spawn some of the most respected and memorable designs in the automotive industry. This week, we take a look at one of Lincoln’s finest stylistic achievements, the elegant and understated 1961–1963 Lincoln Continental.
Continue Reading In the Continental Style: The 1961-1963 Lincoln Continental
Unlike its Mercury division, Ford Motor Company’s Lincoln brand was originally a separate company, founded in 1917 by Henry Martyn Leland, the founder of Cadillac. Henry Leland was one of the best and most respected engineers of the early auto industry, an expert in mass production and precision manufacturing. His life, however, is a tragic tale of broken promises and dashed hopes, the story of a great man brought down by the pettiness and venality of a new era that no longer had any place for great men. This week, we look at the career of Henry Leland, founder of Cadillac and Lincoln.
Continue Reading The 19th Century Man: The Rise and Fall of Henry Martyn Leland