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Subtle Sport: The 1963-1971 Mercedes SL Roadsters Print E-mail
Written by Aaron Severson   
Wednesday, 08 May 2013 00:00

Some cars can be understood only in the context of their time; others were puzzling in their day, but now make perfect sense. When the six-cylinder 230SL debuted 50 years ago this past March, it was a considerable departure from previous Mercedes sports cars and some observers weren't quite sure what to make of it. However, it established a very successful niche that's still going strong today.

In this installment of Ate Up With Motor, we examine the origins and development of the Mercedes-Benz W113 series.

The 1963-1971 Mercedes-Benz 230SL, 250SL, and 280SL

1970 Mercedes 280SL badge
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Quick update Print E-mail
Written by Administrator   
Tuesday, 30 April 2013 22:50
The Mercedes W113 (230SL/250SL/280SL) article, which will be next, is not quite ready, but will be within the coming week. The text is done, but various things have delayed the image-processing and "paste-up," which tend to be time-consuming parts of the process. Stay tuned.

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A Historical Note: Ford Division General Managers Print E-mail
Written by Aaron Severson   
Wednesday, 13 March 2013 13:00

As I've said before, one of the things you notice when you do a lot of research in a particular field is that certain pieces of information are repeated over and over again even though they're wrong. I've made those mistakes myself -- some times that I know about and probably others I have yet to discover -- so I can't claim any particular moral high ground here, but when I recognize one of these errors, I try to rectify it as best I can.

One common misconception I've noticed recently regards Ford in the late fifties and early sixties and the careers of Robert McNamara and Lee Iacocca. Let's see if we can set it straight:

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Forward Looking: Chrysler's Early Fifties Transformation, Part 2 Print E-mail
Written by Aaron Severson   
Thursday, 14 February 2013 00:00

By 1954, Chrysler was on the ropes, losing money and market share at an alarming rate. Behind the scenes, however, the company was preparing for the first stage of a phoenix-like transformation that Chrysler dubbed the Forward Look. In the second part of our story on Chrysler in the fifties, we discuss the 1955 and 1956 models and the company's new high-performance flagship: the ferocious and formidable Chrysler 300.

The Forward Look and the 1955-1956 Chrysler 300 and 300B

1955 Chrysler 300 grillebadge
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Forward Looking: Chrysler's Early Fifties Transformation, Part 1 Print E-mail
Written by Aaron Severson   
Tuesday, 29 January 2013 00:00

The U.S. auto industry has seen few transformations as dramatic as the one Chrysler underwent between 1949 and 1955. In 1949, Chrysler's cars were sensible, conservative, and dull, with sleepy performance and stolid styling. Six years later, the corporation offered some of Detroit's sleekest designs and strongest engines, culminating in the launch of America's most powerful car, the 300.

In this installment of Ate Up With Motor, we take a look at Chrysler's early-fifties evolution and the birth of the Forward Look.

The 1949-1954 Chryslers and the Exner/Ghia idea cars

1952 Chrysler New Yorker hood ornament
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Quick New Year's Update Print E-mail
Written by Administrator   
Tuesday, 01 January 2013 00:00
As you may have gathered, our next article -- which will be on the origins of Chrysler's 1955 "Forward Look" and the Chrysler 300 -- has been delayed due to scheduling issues, but it will be coming in due time. At present, we have a draft of unwieldy length (20 single-spaced pages and more than 11,000 words of text) that needs to be turned into something a little more digestible. We're also still looking for photos, so if you have pictures of the 1955-1956 Chrysler 300 and 300B and other 1951-1956 Chrysler Corporation cars (subject to the considerations mentioned in our Photos Wanted page) and would like to help out, please let us know.

What else is coming up? Also in the first half of 2013, we're looking to talk about (among other things) the Mercedes W113 (the 1963-1971 230SL, 250SL, and 280SL), the 1984-1991 Honda CRX, and the original Lancia Fulvia. At some point, we'll also be tackling the landmark 1949 Ford, although perhaps not until later in the year. Stay tuned!

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Special Announcement: Petersen Automotive Museum Needs You Print E-mail
Written by Administrator   
Thursday, 20 December 2012 01:00
If you live in the Los Angeles area, the Petersen Automotive Museum is looking for volunteers. For more information, see their volunteer page http://www.petersen.org/membership-and-support/volunteer.

I'm not affiliated with the museum in any business sense, but I've been there many times and they've been kind enough to invite me to some of their special events. If you are in or visiting L.A. and you've never been, it's well worth checking out.
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