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The Summer of John Z: John DeLorean and the Pontiac Firebird

Designing, building, and marketing new cars is expensive, even for the largest automakers. If they’re strapped for cash (e.g., BMC in the fifties and sixties) or overcome by hubris (e.g., General Motors in the eighties), it’s tempting to share platforms between models or even slap a new grille a new badge on an existing model and pass it off as a new product for a different division — a technique sometimes called badge engineering. As confusing and potentially alienating as badge engineering can be for consumers, imagine how the people at their divisions feel when they’re handed an existing product and told to make something new and different out of it. Such was the case with Pontiac’s “pony car,” the 1967–1969 Pontiac Firebird and Firebird Trans Am.
1967 Pontiac Firebird badge
Continue Reading The Summer of John Z: John DeLorean and the Pontiac Firebird

Razor-Sharp Style: The 1963–1965 Buick Riviera

From 1958 to 1977, the head of General Motors Styling was William L. (Bill) Mitchell, protégé and anointed successor of the legendary Harley Earl. Mitchell was just as contentious and flamboyant as his mentor, but his tastes were somewhat more restrained, bringing about a new era of crisp, confident styling that was perfectly suited to the prevailing mood of the early 1960s. One of the best designs of Mitchell’s tenure — and one of his personal favorites — was the 1963–1965 Buick Riviera, a stylish coupe that finally put GM on the map in the lucrative personal luxury market. But if things had gone according to plan, the Riviera wouldn’t have been a Buick at all, and it came to market only after a strange and complicated journey of missed opportunities, corporate politicking, and sibling rivalry.

1965 Riviera hood ornament close-up © Aaron Severson

Continue Reading Razor-Sharp Style: The 1963–1965 Buick Riviera

Room at the Top: The 1954 Pontiac Star Chief and Class Consciousness in America

For more than half of its 80-year history, the Pontiac Division of General Motors has tried, with varying degrees of success, to present itself as the hotshot of the GM line-up, with an advertising tagline proclaiming, “We Build Excitement.” Once upon a time, however, Pontiac was a stolid, sensible, rather dull family car whose claim to fame was that it was “priced just above the lowest.” To see what Pontiac used to be before Bunkie Knudsen went racing and John DeLorean twisted the tail of the Tiger, let’s take a look at the 1954 Pontiac Star Chief and Chieftain — the last boring Pontiacs.
1954 Pontiac emblem
Continue Reading Room at the Top: The 1954 Pontiac Star Chief and Class Consciousness in America

How Big Is Too Big? The Midsize Ford Fairlane and Mercury Comet

One of our biggest challenges in writing these articles is that we sometimes become fascinated by something for reasons that aren’t easy to articulate. Some of our subjects have obvious interest, like the Ford Skyliner or the Jaguar XK120, but others may be puzzling to the casual observer. That is certainly the case with this week’s subjects, which are thoroughly unexceptional in engineering and design and have styling that could charitably be described as ordinary. However, they were at the forefront of an emerging debate that is still going on: the question of exactly how big an American sedan ought to be. This week, the history of the 1960-1965 Mercury Comet and 1962-1965 Ford Fairlane.

1965 Ford Fairlane badge

Continue Reading How Big Is Too Big? The Midsize Ford Fairlane and Mercury Comet

About the Site

WHO WRITES ALL THIS STUFF? WHERE ARE YOU LOCATED?

Except as otherwise indicated, all of the written content and images on the Ate Up With Motor website are the work of and are copyright © Aaron Severson dba (doing business as) Ate Up With Motor.

The editorial “we” notwithstanding, I am an individual U.S. person, not a company or a corporation! You can find out more about me — or inquire about hiring me for other projects, since I’m also a professional writer/editor and writing consultant — on my 6200 Productions website. (6200 Productions is a trademark of Aaron Severson dba 6200 Productions.)

Ate Up With Motor is based in Los Angeles, California, USA. You can find contact details on the Contact Information and Contact Form page.

WHAT IS THIS SITE ABOUT?

Ate Up With Motor provides in-depth histories of interesting cars and the people behind them. We primarily focus on older cars, but we may occasionally talk about newer models if they’re interesting enough. (Click here for more on what we consider interesting.)

Our articles on individual models seek to explain:

  • How that car came to be.
  • Who designed it.
  • Why it was designed the way it was and the context in which it was developed.
  • How well it worked (or didn’t!).
  • Whether it succeeded or failed commercially and why.
  • What lessons we can take from it and why it’s significant today.

WHAT THE SITE IS NOT

Ate Up With Motor is NOT:

  • A news site. There are lots of news blogs that talk about the latest models and developments in the automotive world. This is not one of those blogs, and we’re not going to try to compete with them.
  • 100% neutral or 100% objective. This is not an encyclopedia or a newspaper. While we don’t approach these articles with any particular agenda in mind (as we are occasionally accused), we reserve the right to present our own conclusions and opinions. You can feel free to disagree.
  • A technical resource for restoring or repairing old cars. The author of these articles is NOT a mechanic or an engineer and is NOT qualified to provide technical advice, tell you what’s wrong with your car, or advise you on how to fix it.
  • A site for buying or selling old cars. We do not sell cars. We can’t tell you how much an old car should cost or where you can buy one. We can’t appraise or authenticate cars either.
  • A source for parts or accessories. We do NOT sell parts, service manuals, or accessories. We can’t tell you where to find such things either. For the most part, we really don’t know!

HOW CAN I FIND AN ARTICLE ON MY FAVORITE CAR?

Easy! Try one of the following options:

  • Browse the Manufacturers Index to see all the articles we have published about a given make.
  • Browse our list of Model Histories by Type. We’ve divided our model history articles into four categories: Compact and Economy Cars, Family Cars, Luxury and Personal Luxury Cars, and Sports and Muscle Cars.
  • Use the Search box in the right sidebar or click on one of the tags to see more related articles.
  • Take a look at the Site Map to see all currently available articles by category and title.

Looking for more? Try browsing our articles on Terms and Technologies or our Editorials, with our take on subjects like Corporate Average Fuel Economy.

ARE YOU AFFILIATED WITH ANY COMPANY OR AUTO MAGAZINE?

Ate Up With Motor is NOT affiliated with any automaker or automotive business, although the author has written for other auto-related publications and businesses on a freelance or temporary basis, and we may accept paid advertising from such businesses. All opinions expressed in these articles are solely those of the author (just as the opinions expressed in comments are solely those of the respective commenter(s)), except as otherwise noted.

In the rare event that we receive any payments or in-kind gifts related to the creation of any content (for instance, if we receive a free copy of a book to review), or if an automaker or other business has supplied images, historical information, or other media for use in an article or other content, we will so indicate in or adjacent to that content, usually in the acknowledgments and/or sources on the final page of the applicable article(s) (and/or, in the case of images and/or other media, in the applicable credits and/or attribution information, which for images is typically contained in the applicable image captions).

Obviously, most automotive brands and model names, the names of many automotive products, and even the names of some trim levels and/or options are trademarks and/or service marks. Such marks remain the property of their respective owners, and are used in our content for purposes of identification, description, and/or commentary. Unless we expressly indicate otherwise, we have no affiliation with or endorsement by the holders of such marks, and no such affiliation or endorsement is implied or should be inferred. This includes articles and/or other content in which we may use images, other media, and/or information provided by automakers, automotive suppliers, and/or other automotive businesses or organizations. Unless we expressly indicate otherwise, the use in our content of images, other media, and/or information provided by any automaker, automotive supplier, or other automotive business or organization does NOT imply that our content has been authorized, reviewed, or endorsed by the automaker, supplier, business, or organization in question.

WHY IS THE SITE CALLED “ATE UP WITH MOTOR”?

Back in 1977, stock car driver Darrell Waltrip (whom we have never met and with whom we not affiliated in any wayht) remarked that his Chevrolet Monte Carlo, nicknamed “Bertha,” was “all ate up with motor.” “Ate up with …” is a common Southern expression meaning “is very …” or, in this case, “has a lot of …” After writing about cars and automotive history for several years, the author is certainly “ate up” with automotive knowledge, so it seemed apropos.

WHERE DO YOU GET PICTURES? ARE THESE YOUR CARS?

Except as otherwise specified, all photos and illustrations on the site are copyright © Aaron Severson, just like the written content. Other images on Ate Up With Motor are either (a) in the public domain, (b) used under license, or (c) used with the express permission of the photographer or copyright holder. If an image is NOT copyright Aaron Severson, the copyright and license information will be listed in the applicable image caption. In most cases, these are not the author’s cars, and we usually can’t tell you how to contact the cars’ owners. (We often don’t know ourselves.)

WHO DESIGNED THAT LOGO?

The site logo was also designed by Aaron Severson. The logo uses the fonts Bebas Neue, by Dharma Type (which is copyright © 2010 Ryoichi Tsunekawa), and eurofurence (which is copyright © 2000 Tobias B. Koehler). The Ate Up With Motor favicons were generated using the free RealFaviconGenerator.net service.

Other than the Ate Up With Motor logo, most the typefaces used for most of the text within images on this site that were created or modified by the author (e.g., the watermarks we’ve placed in certain images and/or the captions or labels used in author-created diagrams, tables, and charts) are one or more of the Liberation Fonts (version 2.00.1 or later), which are copyright © 2012 Red Hat, Inc., used under the SIL Open Font License, Version 1.1. (Liberation is a trademark of Red Hat, Inc. registered in U.S. Patent and Trademark Office and certain other jurisdictions. Red Hat is a trademark of Red Hat, Inc., registered in the United States and other countries.

The Ate Up With Motor website now uses the WordPress content management system, using a child theme of the Frontier theme by Ron Angelo. (WordPress and the WordPress logos are registered trademarks of the WordPress Foundation in the United States and other countries. Ate Up With Motor is not endorsed by or affiliated with the WordPress Foundation in any way.)

None of the above-listed persons have approved or endorsed this use of their fonts, themes, or services and no such approval or endorsement is implied or should be inferred.

WHERE DOES YOUR INFORMATION COME FROM?

Most Ate Up With Motor articles include a “Notes on Sources” section, which presents a bibliography of the books, periodicals, online resources, and other sources the author consulted in the writing of that particular article. (We don’t always include bibliographic references for editorials or commentary, especially for articles that are mostly expressions of the author’s personal preferences or subjective judgments.)

We should note that while some Ate Up With Motor articles may include estimates of the equivalency in current U.S. dollars of historical prices (sometimes in other currencies), historical exchange rates and inflation estimates are a hugely complicated subject that is well beyond the author’s expertise or the scope of these articles. Since the demise in the early seventies of the Bretton Woods system of fixed exchange rates, the relative values of different currencies vary constantly, so trying to estimate the equivalence of historical values is at best a matter of ballpark approximation. Please keep in mind that any inflation-adjusted figures or exchange rate equivalencies cited in the text of Ate Up With Motor content are APPROXIMATE estimates (sometimes broadly so) and are provided solely for the purposes of illustration and general information. NOTHING in these articles should be construed as financial advice of any kind — Ate Up With Motor articles are automotive histories, not treatises on currency trading, historical exchange rates, or the value of money!

We make an effort to be as accurate as we can in these articles, but we do make mistakes. If you note an error, let us know and we’ll look into it. If you make a correction, we may ask for your sources — and we may or may not incorporate suggestions we can’t verify or that are solely matters of personal opinion. Remember: A fair amount of conventional wisdom on automotive history is based on assumption, rumor, prejudice, or wishful thinking. Just because something is written down doesn’t necessarily make it true!

WHY DO YOU WRITE ALL THIS STUFF?

(Setting aside, momentarily, the editorial “we.”) People sometimes ask I’m so interested in cars. This is not necessarily a neutral question — I’ve had a fair number of acquaintances who disapproved of cars on political or environmental grounds or who just considered automotive stuff a little déclassé.

A lot of gearheads have an intense, emotional relationship with a particular type or genre of cars, the same kind sports fans have with their favorite teams. I do not. Some enthusiasts are collectors, restorers, or amateur hot-rodders. I am not. Many are driven by nostalgia and the desire to capture (or recapture) the things they loved when they were 16. I’m not. (Well, maybe just a little.) While there are cars I might like to own one day, the list is smaller than you might think, and it’s not high on my list of priorities.

To me, cars are primarily a fascinating sociological phenomenon. The auto business is an industry that spans industries — intersecting everything from manufacturing and design to finance and high technology — and it serves as a bellwether of the larger social, economic, and political trends of the time. Cars themselves occupy a unique social position: They’re driven by fashion and novelty like consumer products, but manufactured and purchased like durable goods, and they carry heavy connotations of class and status. You can tell a great deal about someone by the car they drive and even more by the cars to which they aspire. For the same reasons, you can tell a great deal about an era by its cars: its fads and obsessions, its anxieties, and its dreams. In short, automotive history is a useful lens through which to examine and understand the forces that have shaped the modern world.

I’m not here to justify or rationalize the existence of the automobile. The rise of the auto industry has had profound social and environmental consequences, some of which I find difficult to defend. As I’ve written here before, interest does not necessarily connote approval. I do believe, however, that it’s important to remember that nothing happens in a vacuum, and blindly disapproving of something without considering its context — or why and how it came to exist — is a perilous endeavor. Whether or not you approve of them, cars are an enormously significant social, historical, and economic phenomenon, worthy of study.

I have my own preferences, of course, but I have no particular sacred cows or prejudices based on make or nationality. (I do have a strong prejudice against trucks and SUVs, so you’re unlikely to see articles about such vehicles here.)

CAN I LINK TO YOUR ARTICLES ON MY SITE? CAN I REUSE YOUR CONTENT OR PHOTOS?

Feel free to post links to Ate Up With Motor articles. We’d appreciate it if you could let us know, either in a comment or via email — we’re always curious to know who’s reading the site — but that’s not required.

You should consult our Reprint/Reuse Policy if you are interested in reprinting, reusing, excerpting, or translating any Ate Up With Motor content. If you have questions, or would like to request permission to reprint or reuse something (e.g., for your own website or book), you can get in touch with us by using the Contact Form.

CAN I SUGGEST A TOPIC FOR AN ARTICLE?

Sure. You can feel free to either leave a comment here or use the Contact Form.

CAN I CONTRIBUTE OR DONATE TO THE SITE?

Click here for more information. Please note that you are not REQUIRED to pay any fee or subscription charge to access the site! Also please note that Ate Up With Motor is **NOT** a nonprofit entity, and donations, contributions, or other payments to the site are **NOT** tax deductible.

Mercury Falling: The Mercury Breezeway Sedans

What’s a Mercury? For the past 30 years or so, the Mercury badge has generally meant a re-trimmed Ford product with slightly different styling and features, offered mostly to give Lincoln-Mercury dealers something to keep them alive between Navigator and Town Car sales. Other than the “electric shaver” grille treatment of recent cars (reminiscent of the 1967 Mercury Cougar), there’s little of substance to differentiate a Mercury from its Ford sibling. Throughout Mercury’s roller-coaster 68-year history, however, FoMoCo has made periodic stabs at giving its ill-starred middle-class division a unique product to sell — like the 1963-1968 Mercury Breezeway sedans.

1964 Mercury Montclair Breezeway hood badge and headlights © 2010 Aaron Severson
Continue Reading Mercury Falling: The Mercury Breezeway Sedans

Reconsidering the 1972 NHTSA Report on the Corvair

If you’re at all familiar with the Corvair, Chevrolet’s air-cooled, rear-engined six-cylinder compact, you’re almost certainly aware that consumer advocate Ralph Nader famously lambasted it as a “‘one-car’ accident” in his 1965 book Unsafe at Any Speed: The designed-in dangers of the American automobile, whose first chapter is devoted to the Corvair. You may also have heard that an investigation conducted by the National Highway Traffic Safety Administration (NHTSA) in the early 1970s refuted Nader’s charges, declaring that the early Corvair’s handling was perfectly safe. However, the facts aren’t so clear cut — and neither is the ostensible exoneration of the Corvair.

Continue Reading Reconsidering the 1972 NHTSA Report on the Corvair

Cool Cat: The History of the Mercury Cougar

Even as the Ford Mustang was making its smashing debut in April 1964, Ford’s Lincoln-Mercury division began work on its own “pony car,” a stylish coupe that sought to bridge the gap between the Mustang and the Thunderbird. This week, we look at the history (and many incarnations) of the Mercury Cougar.
1970 Mercury Cougar badge
Continue Reading Cool Cat: The History of the Mercury Cougar

Your California Privacy Rights

NOTE: The text of this page, which was last updated on and is effective April 15, 2024, is adapted from the “Your California Privacy Rights” section of the Privacy Policy, with some wording and formatting adjustments to make it more readable as a standalone document. In the event of any substantive discrepancy between the two versions, the Privacy Policy version shall govern and control. Variations in text style (e.g., different font weights, sizes, or colors) are used throughout this page to improve readability, but have no legal significance or effect.

Portions of the Privacy Policy were adapted from the Automattic Privacy Policy and from the Automattic Terms of Service for WordPress.com (both of which you can also find at their Legalmattic repository), which are both licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) license. Therefore, the text of this page, like the Ate Up With Motor Privacy Policy from which it was adapted, is also licensed under CC BY-SA 4.0, as the terms of that license require. (If you elect to use or further adapt the text of this page, please credit Automattic as well as us.) See the “Recent Revisions” section of the Privacy Policy for a summary of recent changes that also apply to the corresponding sections, if any, of this page; the Recent Revisions list will also summarize changes made to this page alone. (Automattic, Legalmattic, and WordPress.com are trademarks or registered trademarks of Automattic (or Automattic’s licensors). WordPress is a registered trademark of the WordPress Foundation in the United States and other countries. Ate Up With Motor is not affiliated with or endorsed by Automattic or the WordPress Foundation in any way.)

Who We Are

For purposes of the Privacy Policy and this page, the words “we,” “us,” and “our” refer to Aaron Severson dba (doing business as) Ate Up With Motor, the owner and operator of the ateupwithmotor.com website, a U.S. citizen based in Los Angeles, California, USA. For our contact information, see the “Controllers/Responsible Parties, Questions, and How to Reach Us” section toward the bottom of this page.

Your California Privacy Rights

The following sections present certain privacy-related disclosures required by California law along with information about the privacy rights of California residents as they may pertain to Ate Up With Motor and/or its related services.

California Do Not Track Disclosure (CalOPPA)

Many modern web browsers (and some other user agents) offer a privacy setting that automatically sends a “Do Not Track” signal to the websites and online services you visit. Ate Up With Motor does not currently respond to Do Not Track signals. However, some of our embedded content providers (as described in the “Embedded Content” section of the Privacy Policy) and/or some of the third-party platforms used by certain of Ate Up With Motor’s related services (e.g., social media platforms on which we have Ate Up With Motor accounts and/or pages) may respond to Do Not Track browser signals, which is outside of our control; you should consult the privacy policies of the applicable providers or platforms for further information about their respective Do Not Track policies. (This disclosure is required by the California Online Privacy Protection Act (CalOPPA) (California Business and Professions Code Section 22575 et seq.).)

“Shine the Light” Law Disclosures

California’s “Shine the Light” law (California Civil Code Section 1798.83) gives California residents who have established business relationships with certain businesses the right to request information about the businesses’ disclosure of personal information to third parties for those third parties’ direct marketing purposes.

The law defines “direct marketing purposes” as “the use of personal information to solicit or induce a purchase, rental, lease, or exchange of products, goods, property, or services directly to individuals by means of the mail, telephone, or electronic mail for their personal, family, or household purposes.” Selling, renting, exchanging, or leasing personal information “for consideration to businesses” is also considered a direct marketing purpose of the business “that sells, rents, exchanges, or obtains consideration for the personal information.” An “established business relationship” is defined as “a relationship formed by a voluntary, two-way communication between a business and a customer, with or without an exchange of consideration, for the purpose of purchasing, renting, or leasing real or personal property, or any interest therein, or obtaining a product or service from the business” that is either ongoing or was established by a purchase or other transaction within the preceding 18 months.

Under the “Shine the Light” law, if you are a California resident and have an established business relationship with a business that is subject to the law’s disclosure requirements, you may request, once per calendar year, an information-sharing disclosure that lists (subject to any applicable exemptions or exceptions provided by the law):

  1. The categories of personal information, as defined in the applicable statute, that the business disclosed to third parties for those third parties’ direct marketing purposes during the immediately preceding calendar year and
  2. The names and addresses of all such third parties and sufficient information to give “a reasonable indication of the nature of the third parties’ business.”

(The law does not require the business to reveal which specific pieces of information were disclosed, only the categories of information, and the business may provide the required information “in standardized format.”)

We believe we are exempt from the requirements of this law, since we have fewer than 20 full-time or part-time employees.

Additional California Privacy Rights (CCPA)

Starting January 1, 2020, California privacy laws, including the California Consumer Privacy Act of 2018 (CCPA) (California Civil Code Section 1798.100 et seq.), give California residents additional rights with respect to their personal information. If you are a California resident, your rights under the CCPA include:

  1. The Right to Know About Personal Information Collected, Disclosed, or Sold: You have the right to request to know (free of charge, in a portable and (to the extent technically feasible) “readily useable format,” and not more than twice in a 12-month period) what personal information we collect, use, disclose, and sell, including:
    1. The categories and/or specific pieces of personal information we have collected about you (or your household, as the law and its associated regulations define that term), and
    2. The categories of sources from which we collected the personal information, and
    3. The business or commercial purpose(s) for which that personal information was collected and/or sold, and
    4. The categories of third parties with whom we share personal information, and
    5. The categories of personal information that we sold in the preceding 12 months, and for each of those categories, the categories of third parties to whom we sold that particular category of personal information, and
    6. The categories of personal information we disclosed for a business purpose in the preceding 12 months, and for each of those categories, the categories of third parties to whom we disclosed that particular category of personal information.
  2. The Right to Request Deletion of Personal Information: You have the right to request the deletion of personal information about you (or your household) that we have collected in the course of our business.
  3. The Right to Opt-Out of the Sale of Personal Information: You have the right to request to opt-out of the sale of your personal information (or personal information about your household).
  4. The Right to Non-Discrimination for Exercise of Privacy Rights: You have the right not to receive discriminatory treatment from us for exercising your privacy rights under the CCPA.
  5. The right to make a complaint to the applicable state government authority.
  6. The right to take private legal action in the event of a data breach that results in unauthorized access to and exfiltration, theft, or disclosure of certain types of sensitive personal information due to our failure to implement and maintain reasonable security procedures and practices appropriate to the nature of the information to protect the personal information.

These rights are subject to certain exemptions, exceptions, and restrictions provided by the law and/or its associated regulations. You may designate an authorized agent to act on your behalf in exercising these rights.

While we believe we do not meet any of the applicability thresholds specified by this California law, we are committed to providing visitors with as many privacy choices as we reasonably can.

You (or your authorized agent) can submit a request to know, a request to delete, and/or a request to opt-out via any of the methods specified on the Do Not Sell My Personal Information page. Once we have reviewed your submission, we will contact you to discuss the next steps involved in processing your request. Applicable law and/or regulations stipulate the maximum time allowed for acknowledging and/or responding to requests.

There is no charge for for making a request.

In order to better safeguard your privacy and the privacy of others, we may be required to verify your identity before processing certain requests pertaining to your personal information. We may be unable to fulfill your request if we cannot verify your identity to the degree of certainty required by applicable law and/or regulations. The identity verification process typically involves checking information you provide to us against information we already possess. This begins with our checking the information we receive when you submit your request (including both the information you provide and any information we collect automatically in connection with the request). We may also need to ask you some additional questions and/or request additional information in order to verify your identity and/or process your request. In some cases, we may ask you to sign and return a declaration form. If your authorized agent submits a request on your behalf, we may also require (to the extent permitted — and/or required — by applicable law and/or regulations) the agent to provide proof that you gave them signed permission to submit the request, and/or require you to either verify your own identity directly with us or directly confirm with us that you authorized the agent to submit the request on your behalf. (You can find more information about the verification requirements in the “Identity Verification Requirements” section of the Do Not Sell My Personal Information page.)

Please note that even if we verify your identity, the regulations prohibit us from disclosing certain pieces of sensitive personal information (e.g., Social Security numbers, financial account numbers) in response to a request to know. (In the event that we possessed such sensitive personal information about you, the regulations would only permit us to disclose the fact that we possessed the information, not tell you the actual information we possessed.)

Except as otherwise required by law, privacy-related requests pertaining to children under 18 should be submitted by a parent, legal guardian, or other authorized adult representative.

CCPA Information Collection and Sharing Notice

The California Consumer Privacy Act of 2018 (CCPA) requires certain businesses to provide California residents with a “notice at collection” that discloses the categories of personal information the business collects (which must be described by reference to specific categories of personal information defined in the applicable statutes); the categories of sources from which the business collects personal information; how long that personal information may be retained; and how and why the business uses and/or discloses personal information. These disclosures must be updated at least once a year.

As noted in “Additional California Privacy Rights (CCPA)” above, we believe we do not meet any of the CCPA applicability thresholds, but for the avoidance of doubt, we present the following disclosures.

Categories of Personal Information Collected

The following list summarizes the categories of personal information we collect, have collected, and/or may collect about individuals and/or households in the course of our business, which for the purposes of this notice includes both Ate Up With Motor and its related services and the owner’s work as a professional writer/editor and writing consultant, which is subject to the separate 6200 Productions Privacy Policy. (6200 Productions is a trademark of Aaron Severson dba 6200 Productions.) For the avoidance of doubt, this notice also includes personal information collected through and/or in connection with the owner’s personal website, aaronseverson.com, which has its own separate privacy policy.

Please note that we do not necessarily collect all of these categories of personal information about every individual, or even most individuals. While we collect certain information from all visitors to the Ate Up With Motor website (e.g., IP addresses and/or hostnames, user agent information), the categories listed below also encompass the range of information we gather in connection with the articles and other content we create and/or edit (and/or on which we consult and/or otherwise collaborate) and/or our other creative endeavors, which is far more extensive than we customarily collect about site visitors. (Simply reading a single magazine article or encyclopedia entry about some public figure as part of our research can sometimes provide us with most if not all of the categories of personal information listed here!) These categories also include information (a) that certain people volunteer to us (e.g., in a comment or other communication), whether about themselves or someone else; (b) that we only collect from/about certain people for some specific reason(s); and/or (c) that we infer or surmise from other data (e.g., inferring an approximate geographical location based on an area code or email domain).

The statutory definitions of some of these categories overlap, with certain types of information (e.g., real names, employment information) technically falling into multiple categories; we have tried to limit repetition in the interests of space and comprehensibility. This list also includes some types of information that the law would probably regard as personal information, but that are not specifically described in the applicable statutes and/or regulations.

The examples listed for each category are intended to be a representative sampling, NOT an exhaustive list of all the specific pieces of information we may collect and/or have collected within a particular category. Also, this list describes the categories of information we collect, have collected, and/or may collect about individuals and/or households from ANY locale, NOT only from California residents. (In many cases, we have no reasonable way to know whether the individuals and/or households to whom certain personal information pertains are California residents or not.)

We have collected in the last 12 months and/or may collect the following categories of personal information in the course of our business:

  • Identifiers, such as (without limitation):
    • Real names, pseudonyms, aliases, nicknames, usernames, and/or account names
    • Postal mailing addresses and/or street addresses
    • Telephone numbers (and/or fax numbers)
    • Unique personal identifiers, device identifiers, and/or online identifiers (including, but not limited to, information collected via cookies and/or similar technologies)
    • IP addresses
    • Email addresses
    • Social Security numbers, taxpayer identification numbers, driver’s license numbers, state ID card numbers, passport numbers, and/or other government-issued identification numbers
    • Other similar identifiers
  • Categories of personal information described in California Civil Code Section 1798.80(e), such as (without limitation):
    • Signatures, physical and/or digital (the above-referenced statute does not specifically mention digital signatures, but they would seem to be reasonably encompassed by the category of signatures)
    • Physical characteristics and/or descriptions (e.g., an individual’s height, weight, hair color, eye color, distinguishing marks, and/or distinguishing features)
    • Education
    • Employment and/or employment history
    • Financial information pertaining to transactions with and/or otherwise involving us (e.g., invoices, transaction receipts, transaction ID numbers, payment history, balances, tax-related information, billing addresses, full and/or partial credit card and/or debit card information, check information, bank account and/or other financial account information, and/or other account details)
    • Other financial information (e.g., credit ratings; whether someone has (or had) loans, past foreclosures, and/or declared bankruptcy; other information pertaining to creditworthiness, assets, benefits, income, liabilities, payments, balances, and/or taxes; the net worths of public figures)
    • Medical information (e.g., information about medical conditions, diagnoses, and/or history; tests and/or treatments received; drugs, therapies, and/or medical products and/or equipment used; healthcare providers and/or organizations visited, consulted, and/or otherwise seen or used)
    • Health insurance information (e.g., whether or not individuals or households are insured and if so, with which insurance provider(s) — we do NOT collect policy numbers, application or claims records, or other such data (other than the owner’s own), and much of what health-insurance-related data we do collect is in aggregate form)
    • Information about other types of insurance and/or insurance coverage (the above-referenced statute only specifically mentions insurance policy numbers, but other types of information about insurance policies and/or coverage would also seem to be reasonably encompassed by this category)
  • Characteristics of protected classifications under California or federal law, such as (without limitation):
    • Age and/or date of birth
    • Race, color, ethnicity, ancestry, national origin, citizenship, and/or immigration status
    • Language and/or accent
    • Religion, creed, religious belief, religious observance, and/or religious practice
    • Marital/relationship status and/or information about spouses/partners
    • Medical condition and/or physical or mental disability
    • Sex, gender, gender identity, and/or gender expression
    • Pregnancy, childbirth, breastfeeding, and/or related medical conditions
    • Sexual orientation
    • Reproductive health decisionmaking
    • Veteran or military status
    • Genetic characteristics, genetic data, and/or genetic information (and/or familial genetic information, such as (without limitation) family medical history)
    • Information about familial status and/or children (e.g., the number of children and/or their names, ages, and/or genders)
  • Commercial information, such as (without limitation):
    • Records of financial transactions with and/or otherwise involving us
    • Information about cars and/or other vehicles an individual or household drives or otherwise operates and/or has driven or otherwise operated; owns, purchases, leases, rents, borrows, otherwise obtains, and/or uses; has owned, purchased, leased, rented, borrowed, otherwise obtained, and/or used; desires to drive or otherwise operate; desires and/or intends to own, purchase, lease, rent, borrow, otherwise obtain, and/or use; and/or is considering or has considered
    • Information about art, books, other publications, films and/or other videos, performances and/or exhibitions, music, and/or other media an individual or household has read, watched, viewed, listened to, and/or otherwise consumed; desires and/or intends to read, watch, view, listen to, and/or otherwise consume; and/or is considering or has considered reading, watching, viewing, listening to, and/or otherwise consuming
    • Information about personal property, products, goods, and/or services an individual or household owns, purchases, leases, rents, otherwise obtains, and/or uses; has owned, purchased, leased, rented, otherwise obtained, and/or used; desires and/or intends to own, purchase, lease, rent, otherwise obtain, and/or use; and/or is considering or has considered
    • Information about food, beverages, groceries, meals, recipes, drinks, and/or cuisine(s) an individual or household purchases, otherwise receives and/or obtains, prepares, consumes, is considering or has considered, prefers, and/or disdains
    • Information about retailers, vendors, marketplaces, and/or service providers an individual or household patronizes, has patronized, desires and/or intends to patronize, is considering or has considered patronizing, prefers, and/or disdains
    • Information about lodgings, residence(s), office space(s), and/or real property an individual or household owns, purchases, leases, rents, and/or otherwise uses; has owned, purchased, leased, rented, and/or otherwise used; desires and/or intends to purchase, lease, rent, and/or otherwise use; and/or is considering or has considered; and/or information about who owns, manages, administers, sells, leases, rents, and/or otherwise offers for commercial advantage and/or financial gain particular lodgings; a particular residence; and/or a particular building, lot, office space, industrial facility, or real property
    • Information about stock and/or securities ownership, purchases, sales, and/or transfers (e.g., whether an individual or household owns, purchases, sells, and/or has purchased and/or sold shares in a particular corporation or other business entity, and/or what broker(s) and/or other intermediaries, if any, conducted and/or administered such transaction(s))
    • Information about an individual or household’s employees, independent contractors, interns, agents and/or other authorized representatives, and/or service providers (e.g., household staff, assistant(s), secretary or secretaries, attorney(s) and/or other legal counsel, talent and/or literary agent(s), manager(s), broker(s), real estate agent(s) and/or estate agent(s), bookkeeper(s), accountant(s), auditor(s), and/or other authorized representatives and/or professional service providers of whatever type(s))
    • Information about an individual or household’s permit(s) and/or license(s) other than professional and/or business permits and/or licenses (e.g., parking permits; licenses or permits to own certain animals; hunting and/or fishing permits; amateur radio licenses; permits to use certain public spaces or facilities; and/or licenses or permits to own and/or carry firearms or other weapons)
    • Information about gifts, donations, charitable contributions, and/or political contributions made and/or received
    • Information about other types of purchases, transactions, and/or investments
    • Information about an individual or household’s interest, participation, scores, and/or achievements in sports, games, hobbies, and/or other pastimes
    • Information about an individual or household’s participation, achievements, winnings, losses, and/or prizes in sweepstakes, lotteries, raffles, contests, wagers, other forms of gambling, and/or games of chance or skill
    • Information about an individual or household’s critical judgments, tastes, opinions, and/or preferences
    • Other information about an individual or household’s purchasing and/or consuming histories and/or tendencies
    • Information about products, goods, services, and/or property an individual or household sells, leases, rents, and/or otherwise offers for commercial advantage and/or financial gain
  • Biometric information (physiological, biological, and/or behavioral characteristics that can be used to establish individual identity, and/or activity patterns that contain identifying information), such as (without limitation) if we configure our smartphone(s) and/or other device(s) to be unlocked using a fingerprint, and/or if an individual provides us with examples of their handwriting and/or information about their health, sleep, and/or exercise habits
  • Internet or other electronic network activity information, such as (without limitation):
    • Browsing activity and/or history
    • Search history
    • User agent information
    • Email header information
    • Encryption public keys and/or certificates, cryptographic signatures, and/or similar security data
    • Online avatars, profile images, and/or icons
    • Domain names and/or URLs of personal blogs, social media pages/feeds, and/or other online profiles
    • Information about domain name registration(s)
    • Network, shared device, online service, and/or online access information (e.g., names, domain names and/or hostnames, URLs, IP addresses, passwords and/or passcodes, other login credentials, other authentication and/or security information, technical details, and/or other information pertaining to wireless networks; local area networks; shared printers and/or other devices; databases; websites; online accounts; and/or other means of networking, connecting, sharing, and/or otherwise accessing electronic devices, files, messages, communications, and/or data)
    • Other information about an individual or household’s use of and/or interactions with networks, websites, applications, software, devices, electronic systems and/or services, advertisements, and/or messages, including, but not limited to, information about errors and/or suspicious activity
  • Geolocation data, such as (without limitation) an individual or household’s physical location and/or movements, whether directly observed; stated and/or described to us (directly or indirectly); and/or determined, estimated, and/or inferred from other data (e.g., an IP address, a hostname, a telephone area code, and/or GPS coordinates)
  • Audio, electronic, visual, thermal, olfactory, or similar information, such as (without limitation) photographs, illustrations and/or other images, films and/or other videos, audio recordings, broadcasts, live streams, voice and/or video calls or chats, and/or other media in which identifiable individuals and/or their recognizable likenesses are visible and/or their voices audible, and/or the sensory information normally received in the course of interacting with people in person (and thus seeing their faces, hearing their voices, etc.)
  • Professional or employment-related information, such as (without limitation):
    • Resumes/CVs
    • Current and/or past employer(s)
    • Current and/or past occupation(s), job(s), job title(s), position(s), role(s), duties, and/or responsibilities
    • Current and/or past work schedule(s), location(s), and/or assignment(s)
    • Current and/or past salary, compensation, and/or benefits
    • Business or organization ownership, directorship, officership, management, and/or registration information (e.g., whether an individual has some ownership interest in and/or is an officer or director of a corporation, some other business entity, or a nonprofit organization)
    • Fictitious business name(s) and/or trade name(s)
    • Professional charges, rates, and/or fees
    • Information about professional clients, clientele, customers, users, advertisers and/or sponsors, affiliates, subsidiaries, vendors, service providers, contractors, subcontractors, employees, independent contractors, interns, agents, business partners, directors, officers, and/or shareholders
    • Information about other professional relationships (e.g., publishing and/or licensing deals; management and/or representation; advertising, endorsement, sponsorship, and/or affiliate relationships; professional relationships with colleagues and/or coworkers; mentor/mentee relationships; preceptor/preceptee relationships; relationships with patients; relationships with students, interns, trainees, and/or apprentices; and/or professional collaborations, partnerships, and/or joint ventures)
    • Military service information
    • Membership in and/or affiliation with guilds, trade unions, labor unions, and/or other professional organizations and/or groups
    • Business and/or professional license(s), permit(s), certification(s), registration(s), and/or other credential(s)
    • Professional qualifications, skills, training, continuing education and/or professional development, professional aspirations, and/or career goals
    • Professional achievements and/or honors
    • Publishing histories/bibliographies/discographies/filmographies/performance histories/broadcast histories/portfolios/development credits/patent records and/or other, similar and/or comparable information about writers, designers, artists, architects, photographers, filmmakers, videographers, podcasters, other media creators, playwrights, musicians and/or composers, actors and/or other performers, translators, producers, developers, editors, publishers, researchers, scientists, engineers, inventors, and/or other such professionals
    • Authorship, other credits, and/or rights holder information for creative works, literary works, journalistic works, scientific works, designs, inventions, and/or performances (e.g., books, articles, scientific and/or engineering studies, essays, blog posts, photographs, illustrations and/or other images, plays and/or theatrical productions, scripts and/or screenplays, songs and/or musical compositions, choreography, audio recordings, films and/or other videos, television and/or radio programs, other media, software, architectural plans, mechanical inventions and/or blueprints, designs of whatever type(s), and/or other types of artwork and/or creative endeavors), and/or other types of intellectual property, such as (but not necessarily limited to) trademarks, service marks, and/or patents
    • Professional references, performance evaluations, and/or information about an individual’s professional reputation and/or conduct
    • Other information about an individual’s current, past, and/or prospective employment, occupation, job(s), work, vocation, profession, career, trade, business, professional services, products, and/or commercial endeavors (including, but not limited to, information about job search activity and/or marketing, advertising, and/or promotional efforts related to such employment, occupation, job(s), work, vocation, profession, career, trade, business, professional services, products, and/or commercial endeavors)
  • Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S. Code Section 1232g and 34 C.F.R. Part 99), such as (without limitation) grades, transcripts, and/or other nonpublic information directly related to a current or former student that is contained in education records maintained by an educational agency or institution (or by a party acting for the agency or institution)
  • Other types of personal information not specifically described in the applicable statutes, such as (without limitation):
    • Information about other members of an individual’s family (other than spouse/partner or children), other members of a given household (e.g., roommates), and/or pets
    • Information about friendships, personal relationships, and/or social interactions (including observations and/or inferences regarding individuals’ tendencies and/or preferences therein)
    • Information about individuals’ places of birth and/or upbringing
    • Information about social class, rank, position, title, and/or investiture, of whatever type(s) and/or source(s)
    • Information about membership in and/or affiliation with clubs, societies, fraternal orders, and/or other types of groups
    • Information about an individual or household’s experience of, involvement in, and/or connection with with accident(s), natural disaster(s), and/or other catastrophic event(s) or hardship(s) (of whatever type(s) and/or cause(s))
    • Legal information (e.g., information regarding an individual having been accused of, charged with, and/or convicted of crime(s), infraction(s), and/or misconduct; having been a victim (or an alleged victim) of crime(s) and/or misconduct; and/or being involved in a civil lawsuit)
    • Information about wills, estates, executorship, inheritance, trusts, trusteeship, conservatorship, and/or guardianship
    • Information about community service, volunteer work, civic activity (e.g., jury duty), and/or charitable activity
    • Information about an individual or household’s interactions with government agencies, departments, organizations, and/or entities of whatever type(s) and/or level(s), whether within the U.S., in other countries, or both (e.g., information regarding an individual or household’s involvement in and/or connection with official hearings, proceedings, inspections, audits, investigations, reports, and/or complaints, of whatever type(s) and/or nature(s))
    • Information about political affiliations, opinions, and/or activity
    • Information about other types of opinions, feelings, predispositions, attitudes, ideas, and/or viewpoints
    • Information about awards, honors, prizes, and/or other recognition
    • Information about individuals’ public and/or personal reputations
    • Information about individuals’ dreams (literal and/or figurative), hopes, aspirations, fears, and/or worries (of whatever type(s) and/or nature)
    • Information about an individual’s style(s), themes, influences, inspirations, tendencies, techniques, development, and/or achievements in writing, art (in whatever medium(s)), photography, filmmaking, music, fashion, design, architecture, and/or other creative endeavors (professional or otherwise)
    • Examples of individuals’ artwork (in whatever medium or mediums)
    • Information about an individual being featured, portrayed, depicted, represented, and/or mentioned in and/or otherwise incorporated into one or more creative works, literary works, and/or performances (of whatever type(s) and/or medium(s)), and/or having been the basis of and/or inspiration for such work(s) and/or performance(s) and/or elements thereof
    • Information about specific vehicles (irrespective of their actual ownership), such as (without limitation) license plate numbers, vehicle identification numbers, and/or related information (e.g., vehicle registration numbers and/or registration dates); vehicle position(s) and/or location(s); and/or other identifying characteristics and/or details (e.g., year, make, model, body style, color(s), equipment, features, distinguishing markings, modifications, customization, damage, repairs, and/or maintenance)
  • Inferences drawn from any of the information identified in this section, such as (without limitation) our estimation of an individual’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, aptitudes, deficiencies, motives, motivations, personality, and/or character, and/or their suitability for a particular job, assignment, project, or professional role
  • Categories of sensitive personal information, such as (without limitation):
    • Personal information that reveals:
      • Someone’s Social Security number, driver’s license or state identification card number, and/or passport number
      • Someone’s account login, financial account number, debit card number, and/or credit card number in combination with any required security or access code, password, and/or credentials allowing access to an account
      • Someone’s precise geolocation
      • Someone’s racial and/or ethnic origin, citizenship and/or immigration status, religious and/or philosophical beliefs, and/or union membership
      • The contents of someone’s mail, email, and/or text messages (unless we are the intended recipient of the communication(s))
      • Someone’s genetic data
    • Biometric information processed for the purpose of uniquely identifying someone
    • Personal information concerning someone’s health
    • Personal information concerning someone’s sex life and/or sexual orientation


Although we do not knowingly collect personal information from children under 18 through the Ate Up With Motor website or its related services, we may sometimes collect such information as part of our professional writing/editing/writing consulting work. (For example (but without limitation), we might write or edit a news article about a child’s notable achievements or involvement in some matter of public interest, which could include personal information collected through an interview with that child and/or from other sources.) If you are a parent or legal guardian and believe that we may have collected personal information about your minor child, or if you wish to exercise your right to remove or delete such information, please contact us via any of the methods described in “Controllers/Responsible Parties, Questions, and How to Reach Us” below. (Parents or legal guardians can also submit privacy requests on behalf of their minor children via any of the methods specified on the Do Not Sell My Personal Information page.)

The fact that we collected and/or inferred certain information about a given individual or household does not necessarily mean that we still retain that information, or that we have any practical way to associate the different categories and/or specific pieces of information we may have collected about a given individual or household (e.g., to connect a visitor’s name with an IP address and/or hostname in the server logs and/or a face visible in the background of a photograph).

Keep in mind that if you have interacted with us via some third-party service, that service may have collected and/or disclosed — potentially for commercial purposes — personal information about you that is not reflected in the above list. The collection, use, and/or retention of personal information by third-party services is subject to such services’ respective privacy policies, cookie policies, and/or terms of service/terms of use, and in most cases is outside of our control. (The above categories DO include personal information that third-party services have provided to us.)

Collection Sources

Personal information we collect about you and/or your household comes from one or more of the following categories of sources, whether directly or indirectly:

  • You, whether through your interactions with us; through your access to and/or use of this website and/or its related services; through public disclosures you make (e.g., blog and/or social media posts); through your participation in public events and/or activities taking place in public spaces; incidentally by virtue of your physical proximity to us (e.g., where you appear in the background of a photo or video we take); and/or in some other manner
  • Your employees, independent contractors, interns, agents or other authorized representatives, business partners, vendors, and/or service providers (as applicable)
  • Our employees, independent contractors, interns, agents, and/or business partners, if any (and as applicable)
  • Our vendors and/or service providers
  • Our devices and/or automated systems (e.g., certain security features of our smartphone(s), and/or other autonomous or semi-autonomous sensors and/or security systems)
  • Other visitors/users
  • Published works and/or other sources available to the public (e.g., news reports, books, articles, reports and/or white papers, press releases and/or promotional materials, films and/or other videos, plays and/or theatrical productions, television programs, radio programs, podcasts, other audio recordings, social media, search engines, websites, online databases and/or repositories, public records)
  • Nonpublic documents, records, collections, and/or archives (e.g., unpublished correspondence, manuscripts, and/or interviews; unreleased versions, outtakes, scripts, and/or other materials from film, theatrical, television, radio, music, and/or other media projects; internal business and/or organizational records, reports, memoranda, documents, and/or other materials; school transcripts and/or other school records)
  • Subject matter experts, other writers, historians, biographers, researchers, instructors and/or coaches, academics, scientists and/or engineers, journalists, critics, reviewers, enthusiasts, collectors, librarians and/or other library staff, archivists, translators, designers, artists, architects, photographers, filmmakers, videographers, podcasters, other media creators, playwrights, musicians and/or composers, actors and/or other performers, producers, developers, editors, publishers, publicists and/or promoters, public relations representatives and/or other press contacts, observers, eyewitnesses, and/or other knowledgeable parties (which in some cases may include (without limitation) personal and/or professional acquaintances (whether yours, ours, and/or someone else’s), such as (again without limitation) friends, current and/or past employers and/or supervisors, current and/or past colleagues and/or coworkers, current and/or past clients and/or customers, current and/or past business partners, professional references, current and/or past instructors and/or students, and/or other members of a given household and/or family)
  • Clients and/or employers for whom we provide (or have provided) writing/editing/writing consulting services, and/or publishers and/or other third parties through which we publish, perform, broadcast, exhibit, and/or otherwise distribute, and/or to whom we license and/or offer, our content and/or other creative endeavors (professional or otherwise).

Each of the above-listed categories of sources may provide us with information that falls into several or all of the categories of personal information listed in “Categories of Personal Information Collected” above.

Collection Purposes

Personal information we collect in the course of our business is collected for one or more of the following categories of purposes (which are also described in the “Categories of Information and Purposes for Collection” section of the Privacy Policy and have the same meanings here as in that policy):

  • Functionality: We use the information so that this website (and/or its related services), or certain specific functions thereof, can work properly. For example (but without limitation), none of the pages or content on this website will load if the web server doesn’t have a valid IP address to which to transmit the necessary data.
  • Providing services: We use the information to perform some action(s) you have asked us to perform; respond to comments, inquiries, and/or other messages; provide services; and/or otherwise conduct the normal activities involved in running our business and/or offering our services. For example (but without limitation), we probably couldn’t send you a physical document without your mailing or delivery address.
  • Completing a transaction: We use the information to conduct or complete financial transactions, e.g., a contribution made via the payment button.
  • Fulfilling a contractual obligation: We use the information to honor our obligations under our contractual agreements, whether with you, with some third party or parties, or both.
  • Legal compliance or audit: We use the information to ensure our compliance with applicable laws and/or regulations; so that we can demonstrate our legal and/or regulatory compliance to auditors or investigators if needed; and/or to otherwise comply with our legal obligations (e.g., to respond to subpoenas, court orders, and/or other official orders).
  • Research and publishing: We use the information in researching, creating, and/or publishing (and/or performing, broadcasting, exhibiting, and/or otherwise disseminating, as applicable) our content (e.g., our automotive articles and/or images), our other writing/editing/writing consulting work, and/or our other creative endeavors, and/or to help us decide what content, work, and/or creative endeavors to create and/or publish (and/or perform, broadcast, exhibit, and/or otherwise disseminate). For example (but without limitation), data about which past articles have been most popular helps us decide what content to publish in the future.
  • Security, troubleshooting, quality control, and service improvement: We use the information to help us safeguard this website (and/or its related services), its users/visitors, our data, our system(s) and/or device(s), our business, us, and/or others against malicious activity; protect our property, rights, security, and/or safety, and/or the property, rights, security, and/or safety of others and/or of the public at large; troubleshoot and/or resolve technical problems; and/or maintain and/or improve the quality and/or functionality of the site and/or our services.
  • Recruitment/hiring/employment or business partnerships: We use the information in recruiting/hiring employees, independent contractors, and/or interns; in entering or considering entering business partnerships and/or other professional relationships; in making other types of employment decisions and/or business decisions regarding professional relationships; in administering employment benefits; and/or in otherwise administering and/or conducting employment relationships, business partnerships, and/or other professional relationships.
  • Advertising or other commercial purposes: We use the information to help us promote, pitch, and/or advertise our content, services, and/or other creative endeavors; sell advertising on this website; otherwise monetize the site, our content, our other writing/editing/writing consulting work, and/or our other creative endeavors; and/or achieve some other commercial purpose(s).

(As noted in the Privacy Policy, we haven’t listed “communicating with you” as a separate category in the above list because achieving any or all of the above-listed purposes may involve communicating with you and/or third parties.)

In many cases, we may collect information for several purposes or potential purposes. Obviously, not every individual piece of information in a particular category will necessarily be used or even useful for a given purpose.

Retention of Personal Information

To learn more about how long we typically retain personal information, consult the applicable sections of the Privacy Policy, including the “Additional Information About Data Retention” section.

Disclosure or Sale of Personal Information

The CCPA definitions are so expansive that almost any disclosure by a business of virtually any piece of information about any individual or household residing in California could potentially be considered sharing personal information for business or commercial purposes (or a “sale” of personal information).

Under the CCPA, sharing personal information “for a business purpose” means directing a “service provider” (as the CCPA and its associated regulations define that term) to collect, process, and/or maintain the information for certain specified purposes, which may include the following:

  1. Auditing related to interactions with consumers
  2. Security
  3. Debugging/repair of existing intended functionality
  4. Certain short-term, transient uses
  5. Performing services (e.g., customer service, order fulfillment, payment processing, analytic services)
  6. Internal research for tech development
  7. Verifying or maintaining the quality or safety of and/or improving, upgrading, or enhancing a service or device the business owns, controls, or manufactures (or that is manufactured for the business)
  8. Collection of employment-related information (as defined in Section 7001(k) of the CCPA regulations [formerly numbered as Section 999.301(f) and subsequently 7001(i)]), including for the purpose of administering employment benefits.

The CCPA requires that any sharing of personal information “for a business purpose” be pursuant to a written contract that specifies the services the “service provider” is to perform while restricting their further retention, use, or disclosure of the information. Without a suitable written service provider agreement, an entity that provides services may not necessarily be considered a “service provider” as the CCPA and its associated regulations define that term, and sharing personal information with that entity may not necessarily be considered “for a business purpose,” even if it’s clearly for one or more of the above-listed purposes.

Collecting, using, and/or sharing personal information is considered to be for “commercial purposes” if it serves to “advance a person’s commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction.”

Under the CCPA, a disclosure of personal information for which any of the parties involved receives any “valuable consideration” may be deemed a “sale” of personal information even if it does not constitute a sale as most people understand that term (and even if no money changes hands). Sharing personal information “for a business purpose” as described above is generally not considered a “sale” under the CCPA so long as the “service provider” only uses the information as necessary for the contractually specified business purpose(s) and does not “sell” the information.

To achieve the purposes listed in “Collection Purposes” above, we may disclose personal information we collect through and/or in connection with Ate Up With Motor and/or its related services as described in the “Disclosure of Personally Identifying Information” section of the Privacy Policy. As noted in that section (and in the 6200 Productions Privacy Policy, which applies to the owner’s writing/editing/writing consulting work outside of Ate Up With Motor; 6200 Productions is a trademark of Aaron Severson dba 6200 Productions), creating, editing, and publishing Ate Up With Motor content routinely involves collecting and sharing personal information, often for eventual publication (and/or public performance, exhibition, and/or broadcast, as applicable), as do the owner’s work as a professional writer/editor/writing consultant and other creative endeavors (professional or otherwise). Such information routinely encompasses most or all of the categories of personal information listed in “Categories of Personal Information Collected” above, although we don’t necessarily disclose every type of information that may fall within a particular category, nor do we necessarily disclose every piece of information we collect within a given category.

Therefore, by the law’s definitions, we may share any or all of the categories of personal information we collect in the course of our business to any or all of the following:

  • Our employees, independent contractors, interns, agents, and/or business partners, if any; and/or:
  • Our vendors and/or service providers; and/or:
  • Any individual or entity with whom we communicate and/or consult in the course of researching, creating, and/or editing our content, writing/editing/writing consulting work, and/or other creative endeavors, and/or who communicates and/or consults with us in the course of researching, creating, and/or editing their content, work, and/or creative endeavors; and/or:
  • Editors, publishers, clients, employers, and/or other third parties for whom we provide (and/or to whom we offer) our writing/editing/writing consulting services; to whom we may license, sell, and/or otherwise offer our content and/or other creative work; for whom we may otherwise work, provide services, and/or offer to work and/or provide services; with whom we may collaborate and/or offer to collaborate in performing and/or offering our services and/or in researching, creating, editing, performing, and/or offering our content, other creative work, and/or other creative endeavors; and/or as we may reasonably elect and/or be requested or directed to do as part of and/or in connection with such services, content, creative endeavor(s), collaboration(s), and/or work (and/or the offer thereof); and/or:
  • Individuals and/or entities who help us promote, monetize, sell, and/or otherwise offer for commercial advantage and/or financial gain our content, writing/editing/writing consulting services, and/or other creative endeavors; and/or:
  • The public, through the publication, performance, broadcast, exhibition, other dissemination, and/or public discussion of our content and/or other creative endeavors, content we write and/or edit for others, and/or content and/or other creative endeavors on which we consult and/or otherwise collaborate (and/or public discussion of the process of researching, creating, and/or editing such content and/or creative endeavors); our sharing, discussing, and/or otherwise disseminating information that is or was already otherwise available to the public (e.g., in news reports, published works, and/or public records); our disposal of our personal property (e.g., lending, donating, or selling our copies of books, magazines, newspapers, CDs, DVDs, and/or other published works); and/or, as applicable, our publication of your comments, any images and/or other media you submit to us for publication and/or for use in or with work(s) intended for publication and/or other public dissemination, and/or your other communications with us.

As indicated in the “Disclosure of Personally Identifying Information” section of the Privacy Policy, we may also disclose personal information:

  • If that information is or was already otherwise available to the public (which is also noted in the list above, but bears repeating for emphasis — we strenuously reject and regard as unconstitutional any attempt to use the CCPA, its associated regulations, and/or similar privacy laws to restrict or limit our right to discuss and/or otherwise disseminate information that is or was already published and/or otherwise available to the public); and/or:
  • If the information is contained in and/or otherwise incorporated into artwork, a copy of a published work, a useful article, or some other object (including, without limitation, information inscribed or imprinted upon and/or affixed or otherwise attached to such work, copy, useful article, or object, particularly where that information cannot reasonably be removed without damage and/or defacement); and/or:
  • To appropriately credit someone for the use of their images, other media, fonts, themes/plugins, and/or other content or intellectual property, particularly where such credit is required by the applicable license terms; and/or:
  • As we deem reasonable and appropriate (and as permitted by applicable law and/or regulations) to help us make informed hiring and/or employment decisions and/or other business decisions regarding current and/or prospective professional relationships, professional engagements, business proposals, business ventures, and/or work; and/or:
  • If we are legally required to do so (which would typically be pursuant to a subpoena, search warrant, court order, or other official order; in connection with tax returns or other legally required filings, reports, registrations, or disclosures; as part of and/or in connection with a customs inspection; and/or in connection with an audit, civil or criminal trial, or other official investigation or proceeding, but could also be in other circumstances that we cannot reasonably anticipate or enumerate here; we may also disclose certain information if we deem it reasonably necessary to ensure our compliance with applicable laws, regulations, and/or orders, even if the specific disclosure is not expressly required, such as (without limitation) if we need to contact a tax agency to determine the correct sales tax or use tax rate for a particular address); and/or:
  • If we are contractually obligated to do so pursuant to our agreement(s) with our business partner(s), client(s), licensor(s), licensee(s), vendor(s), and/or service provider(s) (as applicable), such as (without limitation) in connection with a dispute, an investigation, an audit, and/or arbitration; and/or:
  • If we believe in good faith that such disclosure is reasonably necessary to protect property, rights, security, and/or safety, and/or to forward copyright or other intellectual property rights claims pertaining to material provided to us by a third party to that third party (since such claims may implicate their rights); and/or:
  • If the person(s) to whom the information pertains (and/or, where applicable, their respective heirs, successors, and/or assigns) have asked or authorized us to do so, either directly or through their respective agent(s) or other authorized representative(s); and/or:
  • If the information is de-identified, anonymized, pseudonymized, redacted, and/or aggregated such that it could not reasonably be used to identify the specific person(s) and/or household(s) to whom the information pertains (other than us, if we are somehow included in that information and elect not to de-identify, anonymize, pseudonymize, redact, and/or aggregate our own information); and/or:
  • As part of a business transfer (e.g., if we sell or otherwise transfer ownership of the Ate Up With Motor website and/or its assets; enter bankruptcy; or pass our assets to our heirs and/or successors through our death or incapacity).

Additionally, as also noted in the “Disclosure of Personally Identifying Information” section of the Privacy Policy, if the owner has roommates, cohabitants, guests, and/or visitors in the owner’s home, they may, from time to time, become incidentally aware of certain personal information pertaining to Ate Up With Motor and/or its related services, in ways that are hard to avoid with any business activity conducted at home.

For what we hope are obvious reasons, it is not feasible for us to enumerate every possible entity or even category of entities to whom we might disclose personal information in the above contexts, but any such disclosures could also involve any or all of the categories of personal information we collect in the course of our business.

Much if not all of the personal information we collect or access in the course of our business may be processed by one or more third parties. For example (but without limitation):

  • For obvious reasons, it is impossible for us to call, text, email, or mail any individual or household without disclosing a certain amount of the recipient’s personal information to third parties. For example, making a phone call or sending a text message requires communicating the recipient’s telephone number to the applicable telephone companies and/or mobile carriers.
  • Our web host, DreamHost®, controls the web servers on which this website runs as well as the mail servers for our associated email addresses. Therefore, DreamHost has full administrative access to most files, data, and/or messages processed by and/or stored on those servers. This is in addition to any information we disclose to DreamHost for purposes such as troubleshooting and/or security. (DreamHost is a registered trademark of DreamHost, LLC.)
  • Most files and data on our systems and devices are routinely scanned by one or more malware detection and/or other security tools, some of which may incorporate cloud-based scanning or analysis features and/or otherwise communicate with third parties, as explained in the “Security Scans” section of the Privacy Policy.
  • Most payments we receive are processed by the applicable bank(s) and/or other financial institution(s), and in some cases also by other applicable third-party service providers (e.g., payment processors and/or electronic funds transfer services). Those payments and related tax documents must also be disclosed to several different tax agencies, and may be discussed with our tax preparer(s) and/or other financial and/or legal professionals (e.g., our legal counsel).
  • Internet connections we make in the course of our business are processed by the applicable Internet service provider or mobile carrier (as applicable) and typically also by certain other third parties (e.g., DNS (Domain Name System) resolver services). Even if a website or online resource we access is fully encrypted, the applicable Internet service provider or mobile carrier can usually tell that we have connected to that site or resource and how much data is transmitted through that connection; if the website or resource is not fully encrypted, the Internet service provider or mobile carrier can also see any unencrypted data we may access or transmit. If we connect to a website or online resource using a proxy or VPN, our Internet service provider or mobile carrier generally cannot see that connection or any unencrypted data accessed or transmitted through it, but the proxy or VPN provider can.
  • Some information about our activities and/or some portions of the data we access in connection with our business may be captured by the telemetry and/or other surveillance features of the software, apps, services, and/or devices we use, as explained in the “Information Captured by Service/Software/App/Device Telemetry” section of the Privacy Policy.

Although the above examples might reasonably be considered sharing information “for a business purpose,” they may not always qualify as such by the CCPA definitions, since we do not necessarily always have (or even have any reasonable way to arrange) written contracts with those third parties that meet the CCPA requirements for service provider agreements.

The same conundrum applies to actions like the following:

  • Looking up someone’s name in a search engine, library catalog, or other database.
  • Entering someone’s address into a mapping or navigation service to look up driving directions, or meeting with someone face-to-face while our phone’s location services are turned on.
  • Using an automated translation service to translate text containing any names and/or other types of personal information.
  • Printing a document containing names and/or other types of personal information using a commercial print service or a printer controlled by a third party (e.g., printing a copy of a news article we read at the public library).
  • Performing a WHOIS lookup on an IP address or hostname, or allowing our firewalls and/or other security applications, software, and/or services to perform such lookups.
  • Storing or transmitting any electronic file containing personal information using any cloud storage service or other online storage system.

(These are just a few examples, not an exhaustive list.)

We believe that our use of the Google Analytics service to collect information about visitors to this website — which we discontinued on April 5, 2022 — DID constitutes sharing information “for a business purpose,” since we have accepted that service’s Data Processing Terms and CCPA Service Provider Addendum; we did not enable any Google Analytics Advertising Features; and we did not authorize Google to share or link our Google Analytics data with any other Google products or services, or with any advertising service (provided by Google or otherwise). (See the “Online Tracking” section of the Privacy Policy to learn more about what information the analytics service may have collected about site visitors, how Google may use the information the service collects, and what happens now that we have discontinued our use of Google Analytics tracking. Google, Google Analytics, and other related marks are trademarks of Google LLC.)

As noted in the “Disclosure of Personally Identifying Information” section of the Privacy Policy, the CCPA does not necessarily regard transfers of personal information as part of the sale or transfer of a business (that is, where the information is among the assets of the business being sold or transferred) to be “sales” for the purposes of that law.

Because the owner of this website is a professional writer/editor and writing consultant and much (though not all) of the information we collect in connection with our business is intended for publication (and/or public performance, exhibition, and/or broadcast, as applicable) — whether on Ate Up With Motor or elsewhere — a variety of activities we routinely undertake in connection with our work could potentially be deemed “commercial” as defined by the CCPA, even if our actual content is legally regarded as noncommercial speech. (For writers, photographers, and other creative professionals, the distinction between “commercial” activity and engaging in “noncommercial speech” as an integral part of one’s business is a complicated, muddy legal question mark.) Some representative examples could include:

  • Licensing, selling, and/or otherwise offering offering our content or writing/editing/writing consulting services for money and/or other valuable consideration (including offering the content on this website, which is supported by advertising and user contributions, and which we may use to advertise and/or otherwise promote our work and/or professional services) if that content or those services incorporate or involve any names and/or other types of personal information about individuals or households.
  • Advertising, promoting, and/or marketing our content, or published works incorporating our content, if that content contains any names and/or other types of personal information, and/or if such information is referenced in the promotion or marketing.
  • Proposing or pitching any article, book, and/or other content containing names and/or other types of personal information to editors, literary agents, and/or publishers.
  • Presenting and/or discussing examples of our content and/or our past or current writing/editing/writing consulting services in the course of proposing, pitching, and/or otherwise offering in a professional capacity and/or for commercial advantage and/or financial gain our content and/or professional services (e.g., submitting some of our content as writing samples and/or describing some of our previous work as part of our application or pitch for a job or freelance assignment), if such examples incorporate or involve any personal information.
  • Sharing, exchanging, or discussing with clients, coauthors, and/or collaborators any personal information pertaining to articles, books, and/or other content we are creating and/or editing (and/or on which we are consulting) in a professional capacity.
  • Arranging for people featured and/or quoted in our content to receive complimentary copies of our published work or be notified of its publication or commercial availability.

Even if disclosures like these are NOT deemed to be “for commercial purposes” (or “sales”) by the CCPA definitions, they are certainly for business purposes, whether the CCPA would define them as such or not. (In certain cases, such disclosures might reasonably be regarded as part of our acting as a service provider for someone else, particularly where the personal information involved is supplied mainly by the client rather than by us (e.g., in a manuscript we’ve been hired to edit). However, as explained above, it’s possible to provide services without necessarily being considered a “service provider” as the CCPA and its associated regulations define that term.)

From time to time, we may also facilitate other types of commercial transactions, whether directly or indirectly, such as:

  • By putting into contact (with their mutual consent) parties who have expressed interest in some transaction with one another. For example, if a visitor asks about licensing a photo or other content on Ate Up With Motor that is owned by someone else, we might ask the applicable rights holder if they’re comfortable with our putting them in touch with the interested party.
  • By recommending that a professional contact or acquaintance be hired for a job, assignment, or commission, or chosen as a vendor or service provider.
  • By endorsing (explicitly or by implication) some author, artist, service provider, or vendor, and/or their products and/or services.

By the CCPA definitions, disclosing any personal information in such circumstances might be deemed sharing information “for commercial purposes,” whether or not any transaction is actually completed, whether or not we are a party to that transaction, and whether or not we receive any monetary or other valuable consideration in connection with it.

As noted in the “Ads on Ate Up With Motor” section of the Privacy Policy, we do not allow our advertisers to use scripts, cookies, web beacons, or other such technologies to collect information about you through the publicly visible/publicly accessible portions of the Ate Up With Motor website. However, if you click on advertising links or otherwise patronize our advertisers’ businesses, they may collect and use information about you — potentially for various commercial purposes — as described in their respective privacy policies, cookie policies, and/or terms of service/terms of use, which is outside of our control. Such advertisers may also be able to tell that you clicked on an ad on this website. Such advertisers may also be able to tell that you clicked on an ad on this website, even if we do not directly provide them with any information about you (and even though we obviously can’t control whether or not you click on an ad link). (Also, in some cases, the advertisements, banners, and/or donation boxes that certain plugins, themes, and/or other add-ons place on the site’s administrative dashboard may collect personal information about logged-in administrative users — and may collect personal information about administrative users’ online activities over time and/or across different websites and/or online services — which the providers of such advertising and/or embedded content may sell and/or use for various other commercial purposes; this is typically outside of our control.)

Additionally, some of our embedded content providers (described in the “Embedded Content” section of the Privacy Policy) and/or other vendors and/or service providers might use information collected about our visitors for commercial purposes. For example (but without limitation), if you watched a video we disclosed via an embedded YouTube video player, the embedded video player probably collected information about you that the CCPA would consider personal information (e.g., your IP address and/or hostname, device identifiers and/or other identifiers, information collected via cookies and/or similar technologies, commercial information (e.g., which web browser you use and/or which provider you’re using to connect to the Internet), information about your Internet activity, and/or geolocation data) and may have used that information for what the CCPA would probably regard as commercial purposes (e.g., showing you personalized advertising). The CCPA generally regards allowing advertisers to collect personal information about website visitors as a “sale” of personal information; whether the state and the courts will take the same attitude toward embedded YouTube video players and/or other such embedded content remains unclear. Except as otherwise expressly indicated, we receive no monetary consideration for using and/or sharing such content, but the state may take the position that the simple privilege of displaying the content constitutes “valuable consideration” and thus could be considered a “sale” as defined by the CCPA. (The YouTube platform is owned by Google LLC. Google, YouTube, and other related marks and logos are trademarks of Google LLC.)

Put simply, by the law’s extremely broad definitions, any or all of the categories of personal information we collect through and/or in connection with Ate Up With Motor, its related services, and/or the owner’s work as a professional writer/editor/writing consultant could be deemed to be disclosed for business and/or commercial purposes, whether or not we “sell” personal information in the way most people understand that term.

You can learn more about the circumstances under which we may disclose personal information we collect through and/or in connection with this website and/or its related services in the “Disclosure of Personally Identifying Information” section of the Privacy Policy.

If you have general questions about our data-sharing practices (i.e., questions about our typical practices rather than about the personal information of any specific individual or household), or if you have any concerns about those practices, feel free to contact us via any of the methods described in “Controllers/Responsible Parties, Questions, and How to Reach Us” below.

Opting-Out or Submitting Other California Privacy Requests (Do Not Sell My Personal Information Page)

If you are a California resident and would like to opt-out of the sale of your personal information, and/or to exercise any of the other privacy rights provided by California law — e.g., to request to know about personal information collected, disclosed, or sold, and/or request deletion of your personal information — you (or your authorized agent) you (or your authorized agent) can submit a request via any of the methods specified on our Do Not Sell My Personal Information page.

California Privacy Request Metrics Disclosures

Under Section 7102(a) of the CCPA regulations [formerly numbered as Section 999.317(g)], businesses that buy, receive for the business’s commercial purposes, sell, or share for commercial purposes the personal information of 10,000,000 or more consumers in a calendar year must timely disclose in their privacy policy the following metrics for the previous calendar year:

  • The number of requests to know that the business received, complied with in whole or in part, and denied;
  • The number of requests to delete that the business received, complied with in whole or in part, and denied;
  • The number of requests to opt-out that the business received, complied with in whole or in part, and denied; and
  • The median or mean number of days within which the business substantively responded to requests to know, requests to delete, and requests to opt-out.

Although the total number of consumers whose personal information we collect (much less “buy” and/or “sell” as the CCPA defines those terms) in a calendar year doesn’t even APPROACH 10,000,000 by any remotely reasonable interpretation of the CCPA definitions, we make the following voluntary disclosures, which, for the avoidance of doubt, include all requests we received, whether through the Ate Up With Motor website, through the owner’s 6200 Productions professional writing/editing/consulting website, through the owner’s aaronseverson.com personal website, or by any other means. (6200 Productions is a trademark of Aaron Severson dba 6200 Productions.)

Section 7102(b) of the regulations [formerly numbered as Section 999.317(h)] draws — and requires businesses to draw in making these disclosures — a distinction between requests received from consumers (which we presume means California residents, which is how the CCPA defines that term) and requests received from all individuals. For the avoidance of doubt, the following disclosures present the total number of requests we received from all individuals during each specified period. (These disclosures DO NOT include request forms we submitted for our internal testing and/or troubleshooting purposes that were not actual requests!)

California Privacy Requests Received in 2020

2020 CCPA Request Metrics
Type Requests Received Complied With (In Whole or in Part) Denied Mean Response Time Median Response Time
Requests to know 1 (one) 1 (one) 0 (zero) 17.0 days 17.0 days
Requests to delete 8 (eight)* 6 (six) 2 (two) 8.5 days 3.5 days
Requests to opt-out 8 (eight)* 8 (eight) 0 (zero) 1.0 days 1.0 days

* Totals include several duplicative requests.

California Privacy Requests Received in 2021

2021 CCPA Request Metrics
Type Requests Received Complied With (In Whole or in Part) Denied Mean Response Time Median Response Time
Requests to know 0 (zero) 0 (zero) 0 (zero) N/A N/A
Requests to delete 0 (zero) 0 (zero) 0 (zero) N/A N/A
Requests to opt-out 0 (zero) 0 (zero) 0 (zero) N/A N/A

(We didn’t receive any requests to know, requests to delete, or requests to opt-out during the 2021 calendar year, from California residents or otherwise.)

California Privacy Requests Received in 2022

2022 CCPA Request Metrics
Type Requests Received Complied With (In Whole or in Part) Denied Mean Response Time Median Response Time
Requests to know 1 (one) 0 (zero) 1 (one) 12.0 days 12.0 days
Requests to delete 1 (one) 0 (zero) 1 (one) 12.0 days 12.0 days
Requests to opt-out 1 (one) 1 (one) 0 (zero) 3.0 days 3.0 days

California Privacy Requests Received in 2023

2023 CCPA Request Metrics
Type Requests Received Complied With (In Whole or in Part) Denied Mean Response Time Median Response Time
Requests to know 1 (one) 0 (zero) 1 (one) 14.0 days 14.0 days
Requests to delete 2 (two) 0 (zero) 2 (two) 14.0 days 14.0 days
Requests to opt-out 3 (three) 3 (three) 0 (zero) 1.0 days 1.0 days

California Privacy Request Metrics Methodology

The CCPA regulations leave some ambiguity about what should be considered the date of “substantive response” to requests that require identity verification, a process which may take some time to complete and may require additional action on the part of the requestor. For purposes of these disclosures, our calculations reflect the date we either complied with (in whole or in part) or denied a given request.

For 2020, if we initially denied a request because we were unable to verify the requestor’s identity to the degree of certainty the regulations require, but subsequently verified the requestor’s identity to a degree of certainty sufficient to enable us to comply with the request (whether we did so or not), the disclosures reflect the final decision — and the final decision date — rather than the initial denial. For 2021, we did not receive any requests to know or requests to delete, so response time calculations were not applicable. To the extent it was applicable, we followed our 2020 methodology for 2022 and 2023. We may revise this methodology for later years depending on our subsequent experience.

Under California law, a consumer’s request to opt-out of the sale of their personal information remains in force indefinitely unless the consumer subsequently decides to opt-in, so we respond to duplicative or repeated requests to opt-out from a requestor who has already opted-out by affirming that the requestor’s original opt-out request remains in effect. We treated all such duplicative or repeated opt-out requests as “complied with” for purposes of these disclosures.

Where we substantively responded to a request on the same day it was received, we treated the response time as 1.0 days for purposes of calculating the mean and median response times.

Where we received no requests of a given type during the specified period, we listed the mean and median response times as “N/A” (not applicable).

If you have any questions about these disclosures, feel free to contact us via any of the methods described in “Controllers/Responsible Parties, Questions, and How to Reach Us” below.

Privacy Policy Changes

Ate Up With Motor may revise its Privacy Policy and/or the corresponding sections of this page from time to time, at our sole discretion. We recommend that you regularly review the Privacy Policy for changes, which will be summarized in the “Recent Revisions” section toward the bottom of that page; we may also provide additional notice in other ways (e.g., by updating the “Recent Policy Updates” box and/or by sending out email notifications). If the Privacy Policy has changed since your last visit to the ateupwithmotor.com website, the website may also prompt you to review and accept the changes. Your further access to and/or use of of Ate Up With Motor and/or its related services after any changes to the Privacy Policy (and/or to the corresponding sections of this page), which are effective once published on the applicable pages of the ateupwithmotor.com website and whose effective date(s) will be indicated in the “Recent Revisions” section of the Privacy Policy, will be subject to the updated policy.

Controllers/Responsible Parties, Questions, and How to Reach Us

The controller responsible for processing personal information we collect through and/or in connection with Ate Up With Motor and/or its related services (the “responsible party,” for jurisdictions that use that term) is the owner and operator of the ateupwithmotor.com website, Aaron Severson dba (doing business as) Ate Up With Motor, 11100 National Bl. #3, Los Angeles, CA 90064, USA.

If you have questions or concerns about our Privacy Policy, the disclosures on this page, and/or our use of personal information, or if you’d like to request a change or correction to personal information we’ve collected about you, you can reach us via postal mail at that address, via email at admin (at) ateupwithmotor (dot) com, or by using the Contact Form.

If you are a California resident and would like to exercise your rights under the California Consumer Privacy Act of 2018 (CCPA) or other California privacy laws — e.g.,the right to know about personal information collected, disclosed, or sold; the right to request deletion of your personal information; and/or the right to opt-out of the sale of your personal information — you (or your authorized agent) can submit a request via any of the methods specified on the Do Not Sell My Personal Information page. (To reduce the risk of confusion or error, please do not use the regular Contact Form for these requests.)

Except as otherwise required by law, privacy-related requests or inquiries pertaining to children under 18 should be submitted by a parent, legal guardian, or other authorized adult representative.

A Thousand Reasons Why Not: On Automotive Counterfactuals

Many discussions of automotive history center around what historians call “counterfactuals”: trying to envision what might have happened if certain things had turned out differently than they did in actual fact. For automotive enthusiasts, this often boils down to a simple question: “Why didn’t they just … ?” The answers are often equally simple — and sometimes depressingly mundane. In this editorial, I’ll talk a little about the most common reasons enthusiasts’ favorite counterfactuals never came to pass, which also reveals some of the general lessons I’ve learned about the auto business through my years of doing Ate Up With Motor.
Continue Reading A Thousand Reasons Why Not: On Automotive Counterfactuals