The 1920s were a time of unprecedented prosperity in the United States, with fortunes made practically overnight by means both legitimate and otherwise. By the end of the decade, many automakers were preparing a new breed of ultra-luxury cars aimed at that rich new market — not realizing that the Great Depression was about to bring the party to screeching halt. This week, we examine one of the most famous of those elite cars: the 1930-1937 Cadillac V-16.
Category: Model Histories
Overviews of specific models, including the story behind their development, how they performed, and whether they were success or failures (and why!).
While there is a popular misconception in some sectors of the auto industry that you can become profitable simply by cutting your operating costs to the bone, the truth is that a car company lives or dies by the strength of its products. That was the hard truth that Chrysler faced in 1981, as it trepidatiously introduced the models that would determine its fate: the K-cars and the 1981 Imperial.
In our recent article about the Packard One-Twenty, we talked about how not to build a brand. This week, we’ll look at the postwar rebirth of BMW and how the company built one of the world’s most successful automotive brands. We’ll also take a look at one of your author’s personal favorite cars: the 1965-1975 BMW E9 coupe, including the 2000CS, 2800CS, and the legendary BMW 3.0 CSL.
In Hunter S. Thompson’s 1971 novel Fear and Loathing in Las Vegas, the narrator, Raoul Duke, and his attorney, Doctor Gonzo, set out from Los Angeles to Las Vegas in a rented red convertible they dub the Great Red Shark, blazing across the desert, hopped up on enough controlled substances to fill a shopping cart, in search of the American Dream. The novel’s Great Red Shark was a Chevrolet, not a Dodge, but there would be few better choices for a fast run from L.A. to Las Vegas than this week’s subject: the rare and rocket-like 1960 Dodge Polara D-500.
Continue Reading Great Red Shark: The 1960 Dodge Polara D-500
In late 1959, Ford Motor Company released the smallest car it had sold in the U.S. since the 1930s: the 1960 Ford Falcon. The Falcon proved to be the most successful of Detroit’s new breed of compact cars and it gave birth to many spin-offs and derivatives, from the Ford Mustang to the plush Granada. More significantly, though, the Falcon marked the flash point of a conflict between two different philosophies of management and two very different men: Lido Anthony Iacocca and Robert Strange McNamara. This week, the history of the 1960-1970 American Ford Falcon.
Continue Reading The Salesman and the Statistician: Robert McNamara, Lee Iacocca, and the Ford Falcon
Performance car enthusiasts tend to be a somewhat humorless bunch, whether you’re talking about Ferraristes, old-school muscle car fans, or import tuners. If they have one thing in common, it’s that they’re none too keen at being laughed at. That’s why it’s remarkable that one of the premier icons of the muscle car era is one of the most irreverent of them all: a budget Supercar named after a cartoon bird — the Plymouth Road Runner. This is its story.
When we last saw the Plymouth Barracuda, its second generation had floundered (if you’ll excuse the expression) in its efforts to challenge the popular Ford Mustang, ranking near the bottom of the “pony car” sales race despite more attractive styling and stronger engines. Troubled but undaunted, Plymouth took a third swing, with results that surprised even them. Here’s the story of Plymouth’s 1970-1974 E-body Barracuda and Plymouth Duster.
If you ask the average person to name an American sporty car of the late sixties, you probably won’t hear “Plymouth Barracuda” unless the person is a dedicated Mopar fan. In a way, that’s curious, because the Barracuda was the first of the so-called pony cars to hit the market (even before the Ford Mustang) and in some areas it was arguably superior to its Ford rival. So, why was the Barracuda doomed to be a perennial also-ran? This is the sad story of the 1964-1969 Plymouth Barracuda.
Continue Reading Fish Story: The Plymouth Barracuda (Part One)
This week’s subject may be the most obscure of all Ferrari road cars. In fact, a fair number of histories of the marque omit it entirely — which is odd, because it was one of the best-selling cars Ferrari S.p.A. ever built. On the other hand, for the first few years of its existence, it was not officially a Ferrari at all. We’re talking about the often-overlooked Dino 308 GT4.
Our more cosmopolitan readers are no doubt aware that “S/M” can be shorthand for sadomasochism (the enjoyment of inflicting and receiving pain). That alternate meaning makes the designation of the Citroen SM all the more piquant, for although the goal of this ne plus ultra of Citroens was high-speed comfort, its design was every bit as adventuresome (and as kinky) as the name implies. And, as we’ll see, it also involved more than a little pain for everyone involved.
The word “new” is much abused in the automotive business. If you believe the ad writers and press releases, cars are all-new almost every fall, but the reality is that most cars are the product of a gradual evolution stretching back decades. Well into the 1960s, there was little on the average car that would seriously puzzle a mechanic from before World War I. Every so often, though, an automaker takes the plunge on a design that really breaks the mold, a car like the Mini, the Corvair, or this one: the startling 1955-1975 Citroen DS.
The bread and butter of most modern luxury car companies is their “near-luxury” models, moderately priced but still expensive cars aimed at buyers who are enticed by the badge, but can’t afford the company’s real luxury cars. It’s big business today, but it’s not a new idea. Back in the mid-thirties, beleaguered Packard jumped into the mid-priced fray with its affordable One Twenty — the car that saved Packard and set the stage for its eventual demise.