The Karmann Ghia, the most glamorous of Volkswagens, is an automotive drag queen: a rugged and humble economy-car chassis dressed up in the finest haute couture. It is also a car of many nations: engineered and built in Germany, designed in Italy … and styled in Detroit? Read on…
Tag: German cars
For all Mercedes’ reputation for engineering perfectionism and its storied racing heritage, the real appeal of the three-pointed star — immortalized in song by Janis Joplin and many others — has always been snob appeal, a cachet to match all but the most elite luxury cars. Not all Benzs are created equal, however, and few are quite as exclusive or as snobby as the big coupes and cabriolets. This week, we look at the 1963-1971 Mercedes W111 and W112 S-Class coupes and cabriolet.
Continue Reading Rock-Solid Snob Appeal: The Mercedes-Benz W111 and W112
In our recent article about the Packard One-Twenty, we talked about how not to build a brand. This week, we’ll look at the postwar rebirth of BMW and how the company built one of the world’s most successful automotive brands. We’ll also take a look at one of your author’s personal favorite cars: the 1965-1975 BMW E9 coupe, including the 2000CS, 2800CS, and the legendary BMW 3.0 CSL.
Continue Reading From Bavaria with Love: The BMW E9 Coupes
Sometimes there’s nothing worse than having an iconic, instantly recognizable product. How do you follow up an icon? Both Volkswagen and Porsche faced that problem in the 1960s. Volkswagen had the Beetle, Porsche the 911, but both companies knew that these highly successful products weren’t going to be enough to sustain them into the next decade. In 1967, they decided to collaborate on a new, affordable sports car that they hoped would expand their market. Unfortunately, they found out the hard way that the public had some very firm ideas about what a VW or a Porsche was supposed to be. This is the story of the 1970–1976 Porsche 914.
Today, the Porsche brand is built on the strength of the seemingly immortal 911, but to many fans, the essence of Porsche was established by this car, the first model to carry the storied name of Dr.-Ing. h.c. Ferdinand Porsche: the Porsche 356.