In mid-1949, GM’s senior divisions introduced a trio of glamorous new models — the Cadillac Coupe de Ville, the Oldsmobile Futuramic 98 Deluxe Holiday coupe, and the Buick Roadmaster Riviera — that are popularly, if incorrectly, considered the first pillarless hardtops. This week, we consider the origins of this quintessentially (though not uniquely) American body style, examine the development of the the 1949 Buick Roadmaster Riviera, and consider the origins of the hardtop coupe.

Continue Reading Pillarless Pioneer: The 1949 Buick Roadmaster Riviera