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| The Unlikely Studebaker: Raymond Loewy and the Birth (and Rebirth) of the Avanti |
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| Written by Aaron Severson |
| Monday, 09 June 2008 16:44 |
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Once upon a time, a venerable and well-known automaker, realizing the end was nigh, tried desperately to show the public that while they might be down, they were not yet out. They called the world's most famous designer and asked him to design them a sports car -- something so striking and unusual that buyers would come running back to their dealerships just to see it, breathing life into a dying business. It failed, but the designer's sports car rose from the ashes, and went on to outlive its parent company by more than forty years. THE CRISIS AT STUDEBAKERIn 1961, when the Avanti was conceived, Studebaker was already more than 100 years old. The South Bend, Indiana-based company was founded in 1852 by Henry and Clement Studebaker, who built wagons for the burgeoning Gold Rush. Studebaker's sturdy carriages had borne several presidents, including Abraham Lincoln and Ulysses S. Grant. The company had gone into the automobile business in 1897, until 1904 concentrating on electric cars.
Studebaker had boomed during the 1920s, nearly collapsed with the onset of the Great Depression, and recovered soundly under new management in the mid-1930s. It was the first American manufacturer to offer a genuinely all-new car in the booming postwar years, and it reached its peak in 1950, with nearly half a billion dollars in sales. By 1954, Studebaker was in trouble. Like other American independents (Kaiser-Frazer, Nash, Hudson, Packard, et al), the company was at a serious disadvantage against the "Big Three," General Motors, Ford, and Chrysler. The Big Three were rolling out new technology, like V8 engines, automatic transmissions, power steering, and air conditioning, and their rapid styling changes quickly made year-old cars look outdated. In the face of this competition, and a brutal price war between Ford and Chevrolet, Studebaker struggled to keep up. The venerable independent's smaller volume and somewhat antiquated production facilities made costs high, and keeping prices competitive with the bigger automakers cut their margins to the bone. Studebaker was bleeding money; in 1954, its total sales were only about 80,000, 200,000 units below the break-even point. In the fall of 1954, Studebaker was bought out by another independent automaker, the Packard Motor Car Company, an independent luxury marque whose products had once been the most prestigious in America. Packard's management thought that buying Studebaker would shore up their own struggling business, letting them increase their overall volume and dealer base. Unfortunately, they had seriously underestimated the depths of Studebaker's financial predicament, and the merger nearly sank both companies. In 1956, they signed a management agreement with Curtiss-Wright, the aircraft manufacturer, providing a desperately needed infusion of cash. C-W's plan was to run the company's factories at break-even levels for two years, then either acquire the company (if its fortunes improved) or take it as an investment loss to offset its military profits. ![]() Raymond Loewy's group designed Studebaker's "lazy-S" emblem. It was updated in the 1950s with a more angular look. ENTER SHERWOOD EGBERTAlthough Packard died in 1958, Studebaker earned a brief reprieve in the wake of the 1957-1958 Eisenhower Recession. Seeing the country's new infatuation with compact economy cars, Studebaker president Harold Churchill reinvented the existing car as the compact Lark. It proved to be a hit, allowing the company to post a $28.5 million profit after years of losses.Rather than invest that profit in further updating its car line, the Studebaker-Packard board went on a buying spree, acquiring a variety of other, non-automotive businesses, including the Chemical Compounds company (later STP), two plastics companies, a forklift manufacturer, and the Gravely Tractors company. The board was not sanguine about the company's prospects in the auto business. Their doubts became that much more serious when the Big Three launched their own compacts for 1960, causing Studebaker's profits to plummet to less than $1 million. Harold Churchill, who had fought hard for greater investment in the car business, was sacked and replaced by Sherwood Egbert, a hotshot young executive who was expected to continue the diversification process. The Studebaker board had no reason to assume the 41-year-old Egbert would be a "car guy." Egbert had come from resuscitating the flailing McCulloch chainsaw company, and he had no prior experience with automobiles. To everyone's surprise, Egbert proved to be even more of an automobile man than Harold Churchill. Egbert didn't know much about cars or automobile manufacturing, but he became an excited and enthusiastic booster of the company's automotive business -- certainly not what the board had had in mind. Egbert decided that the surest way to revive public interest in Studebaker's cars was to build something new and flashy that would draw people back to dealerships. He wanted a Studebaker sports car. THE FATHER OF INDUSTRIAL DESIGNIt's entirely possible that if Egbert had known more about the auto business than he did, the Avanti might never have come to pass. Egbert wanted the car ready for the 1963 model year, which meant it had to be in production in the summer of 1962, a little over a year away. This was a very tall order indeed, but since he didn't know much about cars, Egbert didn't know it wasn't really possible, and he set about doing it anyway. He even had a designer in mind -- he picked up the phone and called Raymond Loewy.Raymond Loewy, whose own official website immodestly declares him "the father of industrial design," was perhaps the most famous designer of his era. He had made the cover of Time back in 1949, and it would be fair to say that most Americans interacted with at least one Loewy-designed product every day. Born in France in 1893, Loewy had moved to America as a young man. After a stint as a window designer for major New York department stores in the 1920s, he became an industrial designer, bringing a clean, modern, Art Deco-flavored touch to products like refrigerators, locomotives, the modern Coke bottle, and an array of familiar logos and packaging that ranged from Hoover Vacuum Cleaners to Lucky Strike cigarettes and Shell Gasoline. In 1936, Studebaker president Paul Hoffman hired Loewy to design the company's 1938 line. Loewy remained involved with Studebaker until 1955, with his satellite office in South Bend acting as Studebaker's de facto styling department. Loewy's group produced a variety of memorable models, including the dramatic 1947 Champion, the 1950 "Next Look" Commander, and the 1953 Starliner coupe, which some historians have called the most beautiful car produced in America. Although Loewy's contract with Studebaker had ended more than five years earlier, Sherwood Egbert already knew Loewy personally, having met him while vacationing in Palm Springs. Egbert called Loewy to a meeting in South Bend in early March 1961 and outlined what he had in mind. The two men discovered they had similar tastes, and they quickly came to an agreement. The dilemma? Egbert demanded that the project be developed in absolute secrecy, and the finished design needed to be ready in only 40 days. By comparison, even GM needed more than two years' lead time for an all-new design. Loewy took it as a challenge. CRASH COURSELoewy rented a house in Palm Springs to serve as a workshop, and transferred three of his employees from New York: Bob Andrews (previously the designer of the 1948-1954 Step-Down Hudsons), Tom Kellogg, and project director John Ebstein. The trio were not told what they would be working on, other than that it was to be kept completely secret, even from their wives and girlfriends. Loewy and his team holed themselves up in the rented house -- where Loewy disconnected both telephones and clocks -- and went to work.Although Loewy had been publicly credited with the styling of past Studebakers, his actual involvement with the design work had been very limited. Like GM's Harley Earl and Bill Mitchell, Loewy's role was to direct, inspire, and occasionally intimidate the designers doing the actual work, and to pitch their concepts to management. He was an excellent promoter, but some of his employees, like Virgil Exner (who had designed the 1947 Studebaker behind Loewy's back), were irritated by his grandstanding and propensity for claiming credit for the work of others. Unlike previous "Loewy" Studebakers, the Avanti was very much Loewy's design. Although he did relatively little of the actual design work, which was completed in a few weeks of frantic effort by Kellogg and Andrews, the aesthetic and principles were all Loewy's own, taking their inspiration from several custom-bodied cars he had had built for his own use in the fifties. Loewy and Egbert wanted the new car to have a sleek, aerodynamic form, with a minimum of decoration. They were reacting strongly against the acres of chrome and useless gimmickry that had festooned the American cars of the late fifties, the tail fins and Dagmar bumpers. Loewy's concept was wedge-shaped in profile, with a Coke-bottle curvature to its fenders, flush-mounted bumpers, and a grilleless nose. Although it was basically angular in form, Loewy boasted that the car had no straight lines at all. It was low-slung, and had a noticeable rake, the nose sitting more than an inch lower than the tail. Some critics described its curious detailing as fussy or contrived, but it was undeniably distinctive. Egbert flew out from South Bend to Palm Springs on April 2. He spent about an hour looking over the team's drawings and 1/8th-scale model, made approving noises, and immediately drove back to the airport. Loewy and his designers packed up their work and flew to Indiana themselves, where they completed half of a full-size clay model; to save time, the other half was simulated with a mirror. The clay was ready for Egbert to present to the Studebaker board on April 27, and it was quickly approved for production. It was named Avanti, meaning "Forward" in Italian. ![]() This is a '63 Avanti, distinguishable by the shape of the headlamps. '64s (and the Avanti II) still had round headlights, but the bezels were rectangular, giving a slightly less wide-eyed look to the nose. The grille under the bumper also changed in detail. The "knife-blade" fenders were controversial, as was the absence of a prominent radiator grille. The smooth nose was at least aerodynamically sound, reducing drag. (Most modern front-engine cars are "bumper breathers," taking their intake and cooling air from the high-pressure area under the front bumper; big grilles today are primarily cosmetic.) This car has the R2 supercharged engine, rated at 290 gross horsepower (216 kW), linked to the three-speed Borg-Warner Power-Shift automatic. THE PLASTIC STUDEThere was no time or money for a unique chassis or suspension, so the Avanti would ride a slightly modified Studebaker Lark frame. Cost and time considerations also made building the Avanti in steel impossible. Studebaker commissioned the Molded Fiber Glass Body Company (MFG), the same company that built bodies for Chevrolet's Corvette, to mold the Avanti's body from glass-reinforced plastic, more commonly called fiberglass.Fiberglass had become popular for commercial use in the late 1930s, and in the 1950s, it briefly appeared to be the Next Big Thing in automotive manufacturing. Fiberglass is light, inexpensive, and relatively tough. Better yet, plastic molds are far less expensive than the dies and presses needed for steel body panels, which makes fiberglass much more economical for limited-production cars than steel. Despite the early enthusiasm, however, fiberglass failed to make a big impact on the automotive mainstream, which found that its advantages were often outweighed by its drawbacks. Although fiberglass is lighter than steel, it's not particularly rigid, so the frame must be stiffer and heavier to compensate, canceling most of the potential weight savings. Another problem is that fiberglass is difficult to paint, and flexing of the body leads to 'crazing' in the finish. Indeed, the Avanti's early construction was beset with quality control problems, finally forcing Studebaker to bring the assembly of the body in-house, rather than allowing MFG to assemble them. Even then, fit and finish often left much to be desired. ![]() Beneath this cover is the Avanti's integral roll bar. Some critics thought it was probably a little too thin to be really effective, but it remains an unusual and commendable feature for a production car. THE ULTRA-LARKEgbert and Loewy wanted a car with highly competitive performance, not just in straight-line speed, but in handling, braking, and safety. One unusual provision of the Avanti was an integral roll bar built into the roof. The well-trimmed dash and interior panels were safety padded, years before such padding was mandated by law. To improve handling, the Lark's suspension was beefed up with heavy-duty springs and shocks, front and rear anti-roll bars, and rear trailing links to better locate the live axle. For better stopping power, the Avanti used Bendix disc brakes on its front wheels -- essentially licensed American versions of the Dunlop brakes used on contemporary Jaguars, and the first caliper discs on an American production car (excepting a few Crosley sports cars, years earlier).![]() The Avanti's concept (a sporty body using passenger-car mechanicals) and general size have led it to be compared to the Ford Mustang and Chevrolet Camaro, with some historians proclaiming it the first "pony car." The Avanti is slightly larger than an early Mustang or Camaro, but it was priced far higher; an early '65 Mustang started at $2,368, more than $1,100 less than the '64 Avanti. A supercharged R2 Avanti was, however, a good performance match for a Mustang with the high-power K-code 289 cu. in. (4.7 L) V8, offering similar acceleration and handling. Under the hood was a revamped version of Studebaker's familiar 289 cu. in. (4.7 L) V8, which dated back to 1951. It was not an outstanding engine, being overweight, underpowered, and prone to oil leaks, but Egbert hired racing impresario Andy Granatelli, another acquaintance, to give it a thorough going-over. In basic R1 form, standard on the Avanti, the revamped V8 made 240 gross horsepower (179 kW). The optional R2 version added a Paxton supercharger, raising power to about 290, one gross horsepower per cubic inch (61 hp/liter). Granatelli also developed 304.5 cu. in. (5.0 L) R3 and R4 engines, producing as much as 335 gross horsepower (250 kW), but they were very rarely ordered; Studebaker built only nine R3 Avantis and no known R4s. (Andy Granatelli later bought up most of the 250-odd remaining R3 engines, and some of them found their way into Avantis after the fact.) A three-speed stick was the standard transmission, but most Avantis had either a four-speed manual (the ubiquitous Warner T-10) or a Borg-Warner three-speed automatic, which Studebaker called Power-Shift. TEETHING PAINSAn early-production Avanti was displayed at the New York Auto Show in April 1962, but production problems kept Avantis from showrooms until fairly late in the year. Starting price was $4,445, equal to a Ford Thunderbird coupe, $112 more than Buick's new Riviera, and $193 more than the dramatic new Corvette Sting Ray coupe. That was a lot of money in 1962 -- a Chevy Impala hardtop started at $2,776 -- especially for a marque that was not exactly dripping with prestige.The Avanti may have lacked badge cachet, but it didn't lack for performance. With the R1 engine and automatic, the most common powertrain combination, it could go from 0-60 mph (0-97 kph) in about 9.5 seconds, putting it on a par with the Thunderbird. The supercharged R2 was a different story: capable of 0-60 mph (0-97 kph) in about 7.5 seconds and a top speed well over 120 mph (193 kph), it would outrun any pure-stock American car except the hottest Sting Rays and Carroll Shelby's new Cobra. R3s were faster still. Eager to bolster that image, Studebaker sent Andy Granatelli to set some records. In April 1962, a souped-up supercharged Avanti hit a top speed of 171 mph (276 kph), and production Avantis broke 29 speed records at the Bonneville Salt Flats in the spring and summer of 1962. A year later, Sherwood Egbert himself drove a modified, R3-powered Avanti to a flying-mile record of 168 mph (271 kph). ![]() The asymmetric hood bulge was one of the Avanti's more curious styling features. It continues the lines of the top part of the dashboard, centered on the steering column. It was intended to evoke the feel of a fighter plane gunsight. It was a feature Loewy had previously incorporated on a Motto-bodied Lancia he'd had built for his own use, which was displayed at the Paris Salon in 1960; that car was one of the chief stylistic precursors of the Avanti. Most reviewers found the Avanti's acceleration and braking to be commendable, but they were less impressed with its handling. The Avanti was a fairly bulky car, stretching a little over 192 inches (4,887 mm) on a 109-inch (2,769-mm) wheelbase, and it tipped the scales at nearly 3,700 pounds (1,680 kg) with automatic and air conditioning. Worse yet, it had inherited the Lark's formidable front weight bias, which compromised its handling. The stiff shocks and springs gave better control, but they also contributed to a heavy-footed feel on broken pavement. The weakest link was probably the antiquated front suspension, which gave the Avanti vague steering feel. By the standards of passenger cars of its era, the Avanti was well above average in handling, but it was definitely no match for a Sting Ray. Neither critics nor buyers were blown away by the unusual exterior styling. Critics liked the absence of chrome and glitter, but buyers were displeased by the grilleless nose and gimmicks like the asymmetric hood bulge. The interior was less controversial -- offering bucket seats, full instrumentation (including a 6,000-rpm tachometer and even a vacuum gauge), a Thunderbird-style center console, and an aircraft-inspired overhead panel for the light switches -- but potential buyers remained skeptical. ![]() Notice that the fender line continues in an unbroken arc from the body side through the edge of the decklid, reflecting Loewy's abhorrence of straight lines. The Avanti's gently peaked rear fenders are reminiscent of the Volvo P1800 coupe, which appeared slightly earlier. The Avanti's peaks are not quite as sharp as those of the Volvo, in part because of the limitations of its fiberglass construction. Perhaps the Avanti's greatest sales obstacle was the general perception that Studebaker itself was being measure for a coffin. First-year production totaled a meager 3,834, not enough to worry the Corvette, let alone the Thunderbird. A modest facelift for '64 changed the headlights and a few other details, but sales sank to a dire 809. THE END OF STUDEBAKERBy then, both Sherwood Egbert and Studebaker were terminal. Egbert's apparent vitality belied the fact that he had recently been diagnosed with stomach cancer, and had already undergone one surgery. In late 1963, another round of surgery forced him to take an indefinite medical leave of absence. That was the last straw for the Studebaker board, which announced the closure of the South Bend factory on December 9. Production of the Lark would be continued for a time at Studebaker's factory in Hamilton, Ontario, but the Avanti, the Hawk, and Studebaker's truck line were canceled. So, too, were Studebaker's existing engines; after the end of the 1964 model year, Studebakers would use engines purchased from Chevrolet.Studebaker continued its Canadian production for a few more years, finally closing in March 1966. Although the company was no longer in the auto business, the board's insistence on diversification saved the corporation as a whole, although it went through several subsequent mergers and name changes over the next few years. By then, Loewy and Granatelli had moved on to other things. Sherwood Egbert never fully recovered, and he died in 1969. ![]() Avantis last wore this badge in the 1964 model year; later cars were badged Avanti II, or simply Avanti. This ordinarily would be the end of the Avanti story -- another entry in the lexicon of valiant but Pyrrhic lost causes -- but what happened next was not quite so simple. THE AVANTI REBORNOn July 1, 1964, only a few months after the South Bend factory closed its doors, local Studebaker dealers Nathan Altman and Leo Newman signed an agreement to purchase the Avanti name, along with the rights to the design, all of its molds and tooling, and a portion of the South Bend factory. They also hired former Studebaker chief engineer Gene Hardig as chief engineering consultant. Their plan was very simple: to resume production of the Avanti as an exclusive, limited-edition luxury coupe.The Avanti's fiberglass body had enabled it to be rushed into production, and problems with its construction had been responsible for many of its initial problems; now, it would also prove to be the car's salvation. Had the Avanti been bodied in steel, Altman could never have afforded to resume production, but in fiberglass, the new company could still make a profit on a small production run, particularly since the starting price was more than $2,000 higher than the original car. The revived Avanti, dubbed Avanti II, was only modestly altered from its Studebaker predecessor. The major external changes were the elimination of original car's forward rake and the addition of sharp-looking Magnum 500 wheels. It still used the Lark frame, of which there was no shortage, and the same Bendix brakes and Borg-Warner transmissions. The major dilemma was the lack of engines, since the Studebaker engine plant had been closed down. Altman finally opted for the same solution Studebaker had, buying V8 engines from Chevrolet. The standard engine for the Avanti II was Chevy's ever-popular 327 cu. in. (5.4 L) V8, rated at 300 gross horsepower (224 kW), essentially the same as the base engine of a contemporary Corvette. It was a sensible swap; the 327 weighed nearly 150 pounds (68 kg) less than the old Studebaker engine, improving weight distribution. Better parts and service (not to mention the potential to extract a great deal more horsepower) were readily available. Thus equipped, the Avanti II was in many ways the ultimate Avanti, with performance and handling superior to the original. Altman and Newman's efforts received the highest compliment from Raymond Loewy himself, who bought one of their cars for his own use in 1972. ![]() The standard R1 engine in a 1963 Studebaker Avanti. The Studebaker V8 bowed back in 1951, originally displacing 232 cu. in. (3.8L). The Avanti's version was 289 cu. in. (4.7 L), although it has no relationship to the Ford V8 of the same size. In standard form, it had a single four-barrel carburetor and 10.25:1 compression, making 240 gross horsepower (179 kW). It's a heavy engine, and prone to oil leaks, but it's durable, and it has strong low-end torque. Avanti IIs replaced it with a Chevrolet 327 (5.4 L), rated 300 gross horsepower (224 kW). The Avanti II was very much a specialty item. Its $7,000+ price tag was fully $1,000 more than a Jaguar E-Type, and double the cost of a well-equipped Ford Mustang. Still, Altman and Newman were selling exclusivity as much as anything else, hoping to imbue the Avanti II with bespoke snob appeal. The new builders proudly announced that they could built up to 1,000 cars a year, although their actual annual production seldom approached 200 units. SOUL SURVIVORThe Avanti II soldiered on into the seventies, although federal regulations forced some design modifications. To meet bumper regulations, the delicate flush bumpers were replaced with bulkier units, giving the car a somewhat ungainly look. The Chevy 327 gave way to the 350 (5.7 L), and then briefly the slow-revving 400 (6.6 L), which was now down to an unimpressive 180 net horsepower (134 kW).![]() ![]() The early Avanti dressed up its interior with plush vinyl upholstery, bucket seats, full instrumentation, and an "aircraft-inspired" overhead console. Not only does it have a 6,000-rpm tach, oil pressure, ammeter, and coolant temperature gauges, it even included a manifold vacuum gauge, particularly useful on the supercharged R2 cars. The overhead console has switches for the lights. Nate Altman died in 1976, and control of Avanti passed to his brother, Arnold Altman, who finally sold the company in October 1982 to Stephen Blake, a Washington, DC businessman. Blake made an aggressive effort to revive the small company, reorganizing the factory and putting a greater emphasis on quality control, while negotiating new deals to market the car through selected Cadillac dealers. He dropped the "II" from the name, ordered the addition of body-colored bumper covers to better integrate the big 5-mph bumpers, and planned a convertible model. Blake even made a brief stab at racing, but by then he had overextended himself, and his financing collapsed. In 1985, the company's assets were purchased by Texas businessman Michael Kelly, reportedly for less than $750,000 -- not much for even a tiny automaker. In August 1987, Kelly moved production to a new factory in Youngstown, Ohio, and announced ambitious plans for new models, including the long-delayed convertible, a stretched-wheelbase "Luxury Sport Coupe," an even longer four-door sedan, and even a stretch limo. He also arranged for 50 "Silver Anniversary" coupes for 1988, using supercharged V8s reminiscent of the early Paxton-supercharged R2s. ![]() This is one of 38 completed 2007 Avantis. Under the fiberglass skin -- restyled by Jim Bunting and Tom Kellogg, and bearing only a modest resemblance to the original -- it's essentially a modern Ford Mustang, and is registered as such. Kelly's ambitious overextended the company again, and his partner, J.J. Cafaro, took control in August 1988. The limo was mercifully forgotten, and the long-wheelbase LSC was dropped, but Cafaro did make about 100 four-door models, on a 116-inch (2,946-mm) wheelbase. Sales approached 350 for 1989, the highest ever for the post-Studebaker Avanti, but the bottom fell out the following year. The company went bankrupt in 1991, after a final 15 cars were sold. HOPE SPRINGS ETERNALRaymond Loewy had died in 1986, but the car he designed was not yet ready to follow him. In the mid-1990s, Avanti fan Jim Bunting commissioned Tom Kellogg, one of the original designers, to help him design a two-seat version of the Avanti. With the help of hot-rodder Bill Lang, Bunting built one, using as a 1994 Pontiac Firebird as a basis, the 1993-2002 F-body's plastic body panels were easily swapped for the new fiberglass pieces. Bunting showed the finished car, dubbed AVX, at Studebaker and Avanti club meetings in 1997. He announced that his new company, AVX Cars, would partner with Lang Custom Auto to make more AVXs, using fourth-generation F-bodies as donor cars. Despite these ambitions, Bunting gave up after making a couple of prototypes, and sold the company to John Seaton. # # # NOTES ON SOURCESInformation on the origins of the Avanti came from the following sources: Arch Brown, Richard Langworth, and the Auto Editors of Consumer Guide, "1963-1964 Studebaker Avanti," Great Cars of the 20th Century (Lincolnwood, IL: Publications International, Ltd., 1998) pp. 312-315; Patrick Bedard, "Retrospective: Studebaker Avanti: If not ahead of its time, then certainly contrary to it," Car and Driver, April 1994, Vol. 39, No. 10, pp. 124-127; Fred Fox, "Six Week Wonder: 1963 Studebaker Avanti," Special Interest Autos #32, January-February 1976, reprinted in Terry Ehrich and Richard A. Lentinello, eds., The Hemmings Book of Postwar American Independents: Drive Reports from Special Interest Autos Magazine (Hemmings Motor News Collector-Car Books)
Information on the Avanti II came from the Auto Editors of Consumer Guide, "1965, 1966, 1967, 1968, 1969 Avanti II" (25 November 2007, HowStuffWorks.com, http://auto.howstuffworks.com/1965-1969-avanti-ii1.htm, accessed 10 June 2008) and "How Avanti Cars Work" (13 June 2007, HowStuffWorks.com, http://auto.howstuffworks.com/avanti-cars.htm, accessed 9 June 2008); Matthew Chess's Avanti Source Home Page (1999-2008, http://avantisource.com/history.html, accessed 9 June 2008); the Avanti Motors company website (27 October 2006, Avanti Motors, http://www.avantimotors.com/, accessed 10 June 2008); and Leslie Clark Stipek, "About Michael Eugene Kelly (9 May 2008, http://www.lesliestipek.com/michaelekelly.asp, accessed 9 June 2008). Technical information and additional biographical details on the Avanti's creators came from Richard Gallatin's Avanti website (date unknown, http://www.theavanti.com/, accessed 9 June 2008). We also consulted the following period road tests: "Avanti: A Stunning New Studebaker" (Car Life, July 1962); "First 1963 Road Test! Studebaker Avanti" (Motor Trend, July 1962); "Studebaker's New Avanti" (Road & Track, October 1962); "Avanti: A Step Forward by Studebaker" (Hot Rod, June 1963); "New Avanti II Road Test" (Auto Topics, 1966); "Avanti II" (Road & Track, 1966); "Timeless Beauty" (Car Life, 1969); Bob Dinkel, and "Avanti II" (Road & Track, 1984), all of which are excerpted at TheAvanti.com (Richard Gallatin, ed., http://www.theavanti.com/road_tests.htm, accessed 8 June 2008). Most of these articles are also reprinted in R.M. Clarke, ed., Avanti 1962-1991 Limited Edition Extra |



















