This week, Ate Up With Motor wishes you all happy holidays — or is it Holidays?
Holidays, Oldsmobile Style
As some of you may know (especially if you read our article on GM’s early hardtop coupes this year), Buick called its first hardtop the Roadmaster Riviera; Cadillac, the Coupe de Ville; Pontiac, the Catalina; Chevrolet, the Bel Air; and Oldsmobile, the Futuramic Series 98 Holiday Coupe. There would eventually be De Ville convertibles, Bel Air sedans, and Riviera personal luxury cars, but Oldsmobile stayed the course: from 1949 to 1972, the division applied the “Holiday” designation only to its two- and four-door pillarless hardtop body styles.
Through 1963, that nomenclature was used only in the full-size line — since 1961-1962 Cutlasses and 1962-1963 Jetfires were offered only as pillarless two-door hardtops, we suppose Olds felt it would be redundant on the senior compact line — but from 1964 to 1972, the Holiday name was also applied to pillarless versions of the A-body intermediates. Surprisingly, Oldsmobile never used the name for station wagons, even pillarless ones, and mid-sixties rumors that its new specialty coupe (which became the Oldsmobile Toronado) would be called the Oldsmobile Holiday proved false.
In the spirit of the season, we offer a selection of Holidays for your enjoyment:
Alas, we don’t have any photos of a green ’62 to continue the sequence and round out the color assortment. Maybe next year.
Happy Holidays, indeed.