As we saw in our first installment, by the mid-sixties, the MGB had become one of the world’s best-selling sports cars. Not even its most loyal fans, however, would have imagined that it would survive for 18 years — or that it would rise again barely a decade after its demise. This week, we present the second half of our history of the MGB, including the 1971-1981 MGB, the 1966-1981 MGB GT, the MGB GT V8, and the MG RV8.
POOR MAN’S ASTON: MGB GT
Considering that the MGB was originally inspired by the Aston Martin DB2/4, it took the factory a curiously long time to develop a fixed-roof version of the B. Indeed, from 1963 to 1965, BMC’s Competitions Department was obliged to fit the MGB roadster with an accessory hardtop in order to race in the GT classes. It seemed that MG was missing an obvious opportunity.
It was not for lack of trying. The Abingdon design office had started work on an MGB coupe, designated EX227, months before the roadster even went into production, but none of their efforts had borne fruit. Engineer Roy Brocklehurst said the primary obstacle was the determination to retain the roadster’s windshield (presumably for cost reasons, although Brocklehurst didn’t specify). Because the B’s windshield was so low, it proved very difficult to design a good-looking roof that would still provide adequate headroom. The tacked-on roof of the previous MGA coupe was no solution; it looked like an afterthought and chief body engineer Jim O’Neill, among others, had never liked it. MG chief engineer Syd Enever explored various design concepts for a fixed-head MGB, but none was satisfactory and the project dragged on for almost two years.
Apparently growing impatient, BMC chairman George Harriman commissioned Italy’s Pininfarina to build a prototype — much to the dismay of Enever, who saw it as a vote of no confidence. In the fall of 1963, Abingdon shipped a gray MGB roadster to Turin. Pininfarina returned it the follow spring, now painted metallic green and sporting an attractive hatchback roof. This new design sliced the Gordian knot that had stymied MG’s designers: By raising the windshield about 4 inches (101 mm) with a commensurately larger greenhouse, the Pininfarina car combined reasonable headroom and fine proportions. It also had superior aerodynamics despite its greater frontal area.
Exactly who was responsible for the decision to raise the windshield and enlarge the greenhouse is still a matter of debate. MG managing director John Thornley credited the designers in Turin, but MG designer Jim Stimson told author David Knowles that Stimson and Syd Enever had decided to give the coupe a taller greenhouse before Pininfarina was even hired. Stimson said Pininfarina’s principal contributions were a proposal for frameless rear windows (not adopted in production) and the coupe’s distinctive roof creases.
Complicating the issue even further, the greenhouse of the finished product bears a noteworthy resemblance to a 1962 concept car built (though not designed) by Pininfarina, a one-off coupe based on the Austin-Healey 3000 platform, developed by design students Michael Contrad, Pio Manzù, and Henner Werner for an Automobile Year contest. That concept had been exhibited at the 1962 Earls Court show in London, so BMC was definitely aware of it. In fact, chairman George Harriman subsequently acquired the rights to the design, which was developed for several years as a possible E-type Jaguar competitor, the ADO30. We don’t know to what extent the ADO30 may have influenced the design of the fixed-head B, but we assume the designers in Abingdon would have seen it, whether at Earls Court or in Longbridge.
Whatever its origins, the Pininfarina prototype made an immediate hit with John Thornley, who thought it would appeal to a more upscale class of buyers; it would at last be the affordable Aston Martin he had imagined back in 1957. After a few detail revisions, the coupe was approved for production, which commenced the following summer. Dubbed MGB GT, the coupe bowed at the London Motor Show in the fall of 1965.
Like the long-departed DB2/4, the GT was a 2+2 with a tiny rear bench into which a small child or medium-size dog could be crammed for short trips. Although a heater was still optional, extra sound insulation and a marginally less flinty ride made the GT more civilized than the roadster, although no one was likely to mistake it for a Cadillac. Since the GT was some 220 lb (100 kg) heavier than the open car and used the same powertrain, its acceleration suffered somewhat, but the coupe’s lower drag made it just as fast as the roadster (if not faster) all out. The GT’s handling was actually superior, thanks to better weight distribution, stiffer rear springs, and a standard front anti-roll bar, still optional on the open car.
Starting at £998 8s 9d with purchase tax (about $2,800 at the contemporary exchange rate), the GT cost about £143 (about $400) more than the roadster, but sales were strong. If the GT was less overtly sporting than the open car, the coupe was also more elegant and obviously more practical. The arrival of the GT boosted the MGB’s total sales volume by more than 40%, prompting BMC to expand production at Abingdon.
By the time the factory had built enough GTs for homologation, the MGB’s competition heyday was winding down, but the coupe did achieve some racing success. An MGB GT driven by Andrew Hedges and Paddy Hopkirk won the GT class at the 1967 12 Hours of Sebring while an aluminum-bodied GTS (actually a prototype of the still-gestating six-cylinder MGC GTS) with a bored-out, 2,004 cc (122 cu. in.) engine ran in the 1967 Targa Florio. In 1969, another MGB GT, driven by Americans Logan Blackburn and Jerry Truitt, took fourth in class at Sebring. As with the roadster, private GTs continued to race in major events as late as 1978.
The MGB GT never became as ubiquitous as the roadster, but it was a solid success, eventually selling more than 125,000 units. Although North America took more than half of all GT production, the coupe is less familiar to Americans today in part because it was withdrawn from the U.S. market in early 1975. It remained available in Great Britain until the end. The last MGB to come off the line in 1980 was a GT.
Excellent article …as usual!!
Interestingly, the MGB seems to never die! Nearly all new parts are still easily available at surprisingly reasonable cost from companies like Moss Motors.
I think Jetronic is a Bosch trademark–or did Lucas plan to take out a license from Bosch?
Sounds like British Leyland had the same problem with the per-body fee for the B that Hudson did with the Jet.
[quote]I think Jetronic is a Bosch trademark–or did Lucas plan to take out a license from Bosch?[/quote]
They did. The system Lucas created for the O-series MGB was essentially one third of the system used in the contemporary Jaguar XJ-S V-12, which was a licensed version of Bosch’s D-Jetronic.
[quote]Sounds like British Leyland had the same problem with the per-body fee for the B that Hudson did with the Jet.[/quote]
Yup, a similar situation.
In another example of BL’s horrendous management, Pressed Steel-Fisher, the MGB’s body supplier, had been a wholly-owned subsidiary of BMC/BMH/BL since 1965. In fact, it was BMC control of Pressed Steel that pushed William Lyons into the BMH merger, fearing threatened by having Jaguar’s bodies produced by a direct competitor in the luxury arena.
All it would have taken was a few strokes of the accountant’s pen to write off PSF’s tooling investment and supply MG in a normal internal fashion. BL would have taken a small, immediate accounting charge, and the B would have been more profitable for the remainder of production. Either an example of a general lack of interest in MG versus Triumph, or total incompetence.
I talked a little about the Pressed Steel/Jaguar situation in a sidebar in the article on the E-type Jaguar. I don’t know how threatened Sir William felt by BMC’s buyout of Pressed Steel before Donald Stokes offered a merger with Standard-Triumph later that year. The number of BMC products that competed directly with Jaguar was still relatively limited — the Vanden Plas Princess 4-litre R, perhaps the big Healeys — but Sir William decided that if he merged with Standard-Triumph, BMC’s principal rival, there was a strong chance of retaliation. According to Keith Adams, Sir William also looked at the merger craze spreading through the industry and realized that if Jaguar were acquired, it might not be by his choice. In that light, cozying up to BMC seemed prudent, and it certainly allowed Jaguar to retain more of its identity after the merger.
I’m not an accountant, and my knowledge of British law is limited to the viewing of the odd BBC drama, so I have no idea what kind of fiscal implications would have been involved in restating or writing off the tooling costs; that probably would have been an additional concern.
I suspect the real problem was finding someone in a position to actually authorize it. One of British Leyland’s biggest problems was its sheer size — more than a hundred different companies, with offices and factories scattered throughout the UK. (The fact that many of those companies had recently been bitter rivals certainly didn’t help.) If something involved multiple divisions, it almost certainly had to be authorized and supported by someone quite high up the food chain; I assume neither MG, Austin-Morris, nor PS-F had the authority to make such a change. By most accounts, senior BL officials were often quite overwhelmed by the scope of their responsibilities, and it was easy for that kind of relatively minor accounting detail to be lost in the shuffle. That in itself wouldn’t necessarily be a sign of either incompetence (except insofar as it reflected the inadequacies of BL’s management systems) or favoritism. There are instances where the latter was clearly a primary factor (like Lord Stokes’ instance that the winning Austin-Morris design in the corporate sports car competition should be built as a Triumph, not an MG), but I think the larger problem was that BL was so unwieldy and its executives spent so much time doing triage that the forest was often lost for the trees.
Hi and thanks for a very interesting read. I read about the MGb O series a little while ago and was lucky enough to get my hands on an O series engine complete with twin carbs from an SD1. After a little fettling I mated it to a standard B box. The car pulls extremely well and is very capable against modern cars. If I could do it with just a few hobby tools and a small workshop then why on earth BL did not try it is beyond me. Thanks again Mike.
In some ways, swapping an engine into a single car is simpler, because you can just keep fiddling until it works properly. Certainly, there’s a lot less paperwork! It wasn’t that fitting the O-series was a great technical challenge, it’s that it required a commitment of engineering resources, including adapting the Lucas Jetronic injection system for the U.S. cars and going through the various certifications for crash testing and federal and California emissions standards, including the EPA’s 50,000 mile (80,000 km) durability tests. The irony is that BL did ultimately do much of that work, only to cancel it at the last minute anyway.
Hello Aaron,
let me first of all congatulate you with your fantastic website: it is very nice indeed!
Secondly I am very pleased with the picture you put in it.
For fun I also gave you the webadress to have a look on some more pictures of my car.
Best regrds,
Axel Volker
Leusden, the Netherlands
great article. Is it correct to say that only 1,000 1980 Mgb limited edition were shipped to the USA.
No — the 1,000-unit figure was for the British-market Limited version that closed out production. I think there were significantly more than 1,000 U.S.-market Limited Editions.
I’m sorry it took me five years to come across this, but I was very interested to see the thread about Jim Stimson, who used to work for Syd Enever but had started off at Cowley. Jim was always insistent that he had drawn up a coupe MGB with a higher roof but that when Syd Enever showed the result to (I assume) Harrimann, he was told to ship a roadster and his drawings out to Pininfarina. I have to say that other former colleagues of Stimposon’s were often unsure of what had happened (they weren’t necessarily involved in some of the forward prototype work, and Stimpson worked in the Boilerhouse at Abingdon, away from prying eyes) but Jim was quite assertive about it, and I wrote more in my recent “MG V8” book. Stimpson also claimed detailed authorship of the long nose used on the MGB at Le Mans.
If he did come up with the idea first, I can certainly understand his exasperation with seeing it attributed to Pininfarina! I’ve seen various examples in other organizations in which ideas are suddenly taken more seriously when an outside consultant says them, even if the consultant is really just repeating things the staff have said or suggested previously. While I obviously don’t know for sure if that was the case here, it certainly happens often enough to seem plausible.
I should perhaps clarify the point about Pininfarina; their work unquestionably transformed the MGB GT into the good looking car that it became – even Jim Stimson was keen to acknowledge that. Sergio Pininfarina personally told me that in his opinion, the MGB GT was the best looking design for BMC that came out of his company. Meanwhile those interested in the story have looked for more evidence; suffice to say I have found some, and it will be in my next MGB book, due for publication in 2020…
Does anyone have any info on the missing MGB Targa. Its not mentioned here and Im trying to gather up info on the car to be able to build one. I have been hunting photo’s and to date have 5 and 2 newspaper article, thats taken 2 yrs. I have all the google stuff. but anything else would help, thanks.
Do you mean the Jacques Coune Targa?
I had a 1971 MGB GT which I purchased 18 months old from a daughter of the President of the Ferrari owners club. I was told it was one of 6 made in Italy by Alfa Romao who were going to build them ( under licence) but then the agreement fell through for some reason.
Not sure now whether story was true or just sales talk by owner.
However it did have an aluminium bonnet & boot lid. I put a Downton conversion on it that made it quicker than a friends MGC
Sold it in 1976 due to arrival of 2nd babs. Great car !!
Without some kind of documentary evidence, my inclination is to be skeptical of the story. BMC did of course have various local production deals, some in Italy — see also the Innocenti Mini — but I have a hard time seeing why Alfa Romeo would be interested in building the MGB GT, which would have competed with the Alfa Giulia Sprint. Also, by 1971, British Leyland was expecting the MGB to expire in the near future, replaced (along with the Triumph TR6) by the Triumph TR7. The auto industry is full of weird deals, so if somebody says, “No, no, funny story, but it’s true, look at this evidence,” I’ll take that, but my off-the-cuff response is, “That doesn’t sound right at all…”
I agree. A good pub yarn without any hard evidence. Reminds me of the ‘genuine factory MGB Daimler V8’ which I found was no such thing. Last known in Switzerland in the ownership of someone who probably didn’t like discovering the truth.
looking for my 1968 MGB red with black and red interior. with 6 cylinder Capri engine
It is interesting to note that unlike the MGC and stillborn Big Healey version, an attempt was belatedly made to differentiate the MGB GT V8 Coupe from the MGB sometime in the early/mid-1970s though coming came of it, via a clay mock up on page 147 of David Knowles – MG: The Untold Story book with the overall shape intended as a sort of “junior” Jaguar XJ-S and the front end even featuring a Jaguar-like nose (though the lack of grille on the clay mock up is almost reminiscent of the Bristol Blenheim 3S/4S).
Yeah, the MGB story is littered with interesting ideas — some perfectly reasonable, some perhaps a stretch under the best of conditions — punctuated by a lack of money and a low place on the list of corporate priorities.
Indeed. Read also in same book of Aston Martin proposal eventual rebodies of the MGB had they been successful in acquiring the MGB from BL.
Despite already being considered a success the MGB has always come across as a compromised design, due to neither featuring IRS let alone a 2-litre+ engine from the outset which could have further prolonged its production without the 13 year gap between the MGB and MG RV8.
Could an MGB plus derivatives receiving the sum of proposed improvements have made it even more of success where outside of the occasional rebody or few, there is less of a need to replace it until a proper successor is developed?
ADO21 was unviable outside of the styling which was used for the TR7 and the Healey WAEC needed a more potent engine, while the EX234 was a Midget replacement that could have taken over from the 4-cyliner MGBs (the latter featuring 6-cylinder / V8 engines), been updated with R6 Metro-type interconnected Hydragas (think front-engined RWD MGF predecessor) as well as carried over the styling of ADO21.
The question is not so much, “Could the B have been improved or modernized to good effect?” — the answer to that is indubitably “yes” — but, “Would it have made a commercially meaningful difference?” The MGB was basically a late ’50s design soldiering on through the sales inertia granted the gradual extinction of most rivals. It was not unlike the position the Mazda MX-5/Miata has occupied in more recent years, where it had an obvious niche that was sustainable, but only so long as there was not a lot of direct competition. That niche was not about the MGB being a modern car or even a particularly good one by ’70s standards (much less ’80s ones), but about it being a cute small roadster for a not-horrendous price. Would customers, particularly American ones, have welcomed a bit more power and a less choppy ride? Sure. Would those qualities have persuaded more people to buy an MGB? I’m inclined to say probably not.
I don’t doubt the MGB could have continued soldiering on through much of the ’80s had Aston Martin continued production, but my suspicion is that the more ambitious proposals would have ended up falling by the wayside because Aston was not exactly flush with cash and sooner or later someone would have done the math and grasped that the extra expense would just make the car less profitable (or possibly a money-loser) rather than more successful.
Periodically of late, I see late-night TV infomercials for various skin creams that are supposed to fill in lines and hide wrinkles and baggy skin. The demonstration phase of those infomercials shows that, at least under those selective conditions, the cream or remedy does temporarily mask certain lines and create the appearance of smoother skin. What it does not do, and could not do, would be to make the subject look younger. Does a 70-year-old with four sets of visible creases around his eyes look better than one with six or eight sets of creases? Arguably, I suppose, but I’d be hard-pressed to say the reduction in wrinkle-count makes him look less than 70.
As a separate matter, I don’t think history has validated the merits of Hydragas. Even the MGF, much more modern than the proposed MGB successors/evolutions, did not demonstrate any particular ride or handling advantage over a well-tuned conventional suspension, certainly not enough to justify the cost and repair/replacement issues. There is a tendency to throw technology at automotive suspensions when something less elaborate would serve as well or better if the designers would hire some competent chassis tuning experts who can properly sort the balance of springs, dampers, bushings, and tires. It’s only been quite recently, in a historical sense, that features like adjustable shock absorbers, air springs, or active anti-roll bars have become more than just a costly brochure gimmick, and I can’t help suspecting that they’d be less worthwhile if not for the modern fad for giant, heavy wheels with ultra-low-aspect-ratio tires.
While an argument can be made about the merits of Hydrolastic / Hydragas (IMHO its potential was constrained by BL’s financial problems and was said to work very well in both the Rover Metro/100 and the Minki-II prototype), EX234 does give an idea as to how the MGB could have been replaced.
Essentially EX234 would replace both the Midget and the MGB featuring 1300-2000cc 4-cylinder engines, with an upscaled 6-cylinder and V8 version replacing the MGC / GT V8. Meanwhile the gap below EX234 could be filled by the Mini-based prototypes like ADO34 (plus ADO35/ADO36) and ADO70 featuring 1000-1300cc engines.
You are probably correct that such models (sans Mini-based sportscars) would likely feature conventional (ideally all-independent) suspension, OTOH it is possible there would be two different versions depending on which side of the Atlantic they are sold at.
In terms of suitable styling for the 1970s and beyond it is a dilemma, the Pininfarina styling of EX234 needs more work IMHO though quite like the look of the ADO21 (particularly at the rear) sans rear flying buttresses and pop-up headlights though a composite of the former with the styling of the Rover SD1 (particularly at the front) could work (especially since the latter was such a departure for Rover from the P6 in the same way the TR7 was for Triumph from the TR6 with both SD1 and TR7 styling actually being better suited for MG).
As for the MGB itself would have been content with it receiving a 106 hp 2-litre B-Series (possibly even a 112-115 hp 2-litre B-OHC), IRS as well as either a 2.4-3-litre B-Series 6-cylinder or a properly-developed (and significantly lightened) C-Series for the MGC prior to gradually being replaced by the early/mid-1970s. One could make a case for a reliable properly developed version of the MGA’s 1.6 B-Series Twin-Cam engine that grows to 2-litres and spawns inline-6 variants, yet the Twin-Cam was still likely to be a limited-run engine as opposed to a genuine productionized challenger to the Alfa Romeo Twin-Cam.
Well, as the article says, BL did the work on putting the 2-liter O-Series in the MGB, although that didn’t come to pass.
I don’t know that the EX234 would have found a strong market. It had its interesting points, but Bruce Williams’ remarks about the American market also applied. The Toyota Celica (q.v.) ended up being more what U.S. buyers wanted in a sport coupe; it was uncomplicated (and the U.S. didn’t get the twin-cam or injected versions), economical, affordable, and well-built, which went a long way toward making up for its lack of verve.
That is true. However BMC did look at a 106 hp 2-litre B-Series OHV a few times during the early/mid-1960s, yet by the time they actually considered putting a 112-115 hp 2-litre B-OHC into production it could not be built due to the tooling being past its prime.
Am not 100% sold on the EX234’s Pininfarina styling though it could have potentially had a fairly long production life due to being more sophisticated compared to both the Midget and MGB as well as indirectly taking over from the original Lotus Elan (prior to the original Mazda MX5). Cannot say whether EX234 would have would spawned a 2+2 GT coupe or even have enough room in the engine bay for the Rover V7, yet would not be surprised if either is the case.