Privacy Policy

Thank you for visiting Ate Up With Motor. This Privacy Policy explains how we gather and use personal information on this website. Please read this policy before using the site. By using the site, you indicate your acceptance of the policy described below.

For purposes of this privacy policy, the terms “we,” “us” and “our” shall be deemed to refer to Aaron Severson dba Ate Up With Motor. (Click here for information on the proprietorship of the site.)


A cookie is a string of information (a type of text file) that a website stores on a visitor’s computer and that the visitor’s browser provides to the website each time the visitor returns. Ate Up With Motor uses cookies to help count and track visitors and their usage of Ate Up With Motor website (see “Online Tracking” below).

Visitors who do not wish to have cookies placed on their computers may set their browsers to refuse cookies before using Ate Up With Motor. Please be aware that certain features of Ate Up With Motor may not function without the aid of cookies.

Online Tracking

Ate Up With Motor uses Google Analytics™, a web analytics service provided by Google, Inc., that uses first-party “tracking cookies” to gather information such as your IP address, browser type, language preference, the referring site (if any), and the date and time of each visit. This does not include your name or email address. The analytics service uses the data to compile reports and statistics on traffic and visitors to the site. Those reports include a process called “IP geolocation,” which uses IP addresses to identify visitors’ geographical locations.

Please note that Google Analytics does not transmit your IP address or other personal information to us except in the form of anonymous, aggregate statistics. For example, Google Analytics tells us what percentage of our visitors come from a particular country and what percentage use a particular type of browser, not what country a specific visitor comes from.

Ate Up With Motor does not use this analytics service or the data it gathers to personally identify our visitors, nor do we link or associate such information with personally identifying or potentially personally identifying information. Furthermore, we have configured Google Analytics to anonymize visitors’ locations by removing the final octet of each IP address.

Our purpose in collecting this type of aggregate, anonymous user information is to better understand how many visitors the website has and how they use the site (for example, determining which articles are the most popular). We may use this aggregate data for the purpose of selling advertising on the site (for example, reporting to potential advertisers how many unique visitors the site has in an average month) or to help us identify potential formatting and technical problems (for example, a technical issue that affects only one specific browser).

Ate Up With Motor has not authorized Google to share Google Analytics data with other Google products or services, although Google may access the data for troubleshooting or service-improvement purposes. You can learn more about how Google uses the information collected by the Google Analytics service at this link: How Google uses data when you use our partners’ sites or apps.

This site’s layout may also use fonts from the Google Fonts API, which is a set of web fonts hosted on a remote server owned by Google, Inc. The Google Fonts service does not place cookies on your computer, but may record certain information about your computer when you visit a page that uses one of those fonts. See the item about user privacy here and the link above for more on how Google uses this information.

Ate Up With Motor also uses Majestic SEO, a service of Majestic-12 Ltd., to analyze backlinks to this website. (See the Majestic SEO website for more information on this service.) However, Majestic-12 does not gather information about site visitors.

Reports and Aggregated Statistics

From time to time, Ate Up With Motor may release aggregated, non-personally identifying information about users of the website. For example, we may publish a report on trends in the usage of the website such as total page views, the average number of unique visitors per month, the most popular pages on the site, or the average time visitors spend on the site. We may display this information publicly or provide it to others (including potential advertisers). However, such reports will not contain any personally identifying information on Ate Up With Motor visitors. Ate Up With Motor does not disclose personally identifying information other than as described in “Disclosure of Personally Identifying Information” below.

Financial Transactions and Tracking

Financial transactions with Ate Up With Motor (including the purchase of advertising and contributions made via the “Contribute” button in the Support Ate Up With Motor box), are processed by PayPal and are subject to PayPal’s terms of use and privacy policy.

PayPal may use cookies or so-called “tracking pixels” to collect and track user data. For more information on what data PayPal collects and what they do with it, see their privacy policy.

Please note that Ate Up With Motor does NOT receive, collect, process, or store credit card numbers or bank account information of any kind, nor do we have any access to your PayPal account information. Questions about PayPal’s data collection and security policies should be directed to PayPal.

When you make a payment or contribution, Ate Up With Motor receives a standard transaction report from PayPal that contains certain personally identifiable information, such as your name, email address, and the date and amount of your payment. Ate Up With Motor retains copies of all such reports for bookkeeping purposes and in case we need to contact you with questions or problems regarding your transaction. We will not publish or otherwise release the information from those reports except as described in “Disclosure of Personally Identifying Information” below.

For the record, Ate Up With Motor IS **NOT** a nonprofit entity, and donations, contributions, or other payments to the site are **NOT** tax deductible.

Ads on Ate Up With Motor

As of July 26, 2013, advertisements (including sponsored links) appearing on Ate Up With Motor are served by us — that is, the advertisement content resides on our website server along with our other content.

As of July 26, 2013, we do not permit our advertisers to use scripts or cookies to collect information about you while you are on the Ate Up With Motor website. However, if you click through an ad to an external website, that website may then collect personal information about you as described in the site’s privacy policy.

You may find additional information on our advertisers’ individual privacy policies at the following links:

Opting Out (California Do Not Track Disclosures)

Ate Up With Motor does not currently respond to DoNotTrack browser settings.

However, Google now offers an add-on for many common web browsers that allows you to opt out of transmitting information to Google Analytics. You can find the add-on at this link: (Please note that we take no responsibility for the functionality of this tool or any other tools provided by Google, Inc.)

Alternatively, users may consider the following products, which allow you to limit the collection of data about you by a broad range of web analytics and online advertising services:

  • DoNotTrackMe, a service provided by the privacy firm Abine, which you can find at Please note that Abine charges a fee for some versions of this product.
  • Ghostery™, a free browser extension offered by Ghostery, Inc. See for more information.

These products are trademarks of their respective owners. We are not affiliated with either Abine or Ghostery and take no responsibility for the functionality of their products.

Gathering of Non-Anonymous (Personally Identifying) Information

Certain interactions with the Ate Up With Motor site require us to gather personally identifying information. The amount and type of information that we gathers depends on the nature of the interaction. For example, visitors who use the comment system or contact forms must supply a user name and email address; see below for further details.

In each case, we collect such information only to the extent necessary or appropriate to fulfill the purpose of the visitor’s interaction with Ate Up With Motor. Ate Up With Motor does not disclose personally identifying information other than as described in “Disclosure of Personally Identifying Information” below.

Visitors can always refuse to supply personally identifying information, although doing so may prevent the visitor from using certain functions, such as the comment system and Contact Form.

Comments and Personal Information

If you post a comment on Ate Up With Motor, our system will record the screen name and email address you provide as well as your IP address. A copy of your comment, along with your screen name (but not your email address or IP address), will be automatically emailed to the site administrator. If your comment is in reply to another user’s comment on which that user has selected the “Notify” option, a copy of your comment and your screen name (but not your email address or IP address) will also be automatically emailed to that user.

Ate Up With Motor may record and use the personally identifiable information associated with your comment (including the IP address and email address) to respond to your questions or comments; verify that you are a human being and not a “spambot” or other automated system; troubleshoot technical problems; and prevent spam, abuse, or fraud (for example, to block IP addresses that have been used for spam, abuse, or electronic attacks from accessing all or part of the site). This information may also be stored in archives and backup files created by us or our web host. However, we will not publish or release that information except as described in “Disclosure of Personally Identifying Information” below or if you specifically ask us to do so (for example, if you indicate that you wish to publish your email address as part of your comment).

If you set your comment to notify you of replies, our system will automatically email you each time a reply is posted. If you no longer wish to receive email replies, you may (1) delete your original comment (reposting it without the notification setting, if you wish); or (2) leave a comment, send us an email at admin (at) ateupwithmotor (dot) com, or use the Contact Form to ask us to stop notifying you of comment replies.

Please note that if you delete your comment, archival copies of the original comment and its associated information may remain in our records or in backups or archives created by us or our web host. However, we will not publish or otherwise release the comment or its associated personal information except as described in “Disclosure of Personally Identifying Information” below.

Contact and Image Authorization Forms

If you contact us via the feedback forms, including the Contact Form, or if you submit an Image Authorization Form, our system will automatically record the data you enter into the form (including your name and email address) as well as your IP address and the date and time of your submission. We may record and use this information to respond to your request, question, or submission; verify that you are a human being and not a “spambot” or automated system; troubleshoot technical problems; prevent spam, abuse, or fraud; and ensure correct, accurate records of our image usage rights. However, we will not release that information except as described in “Disclosure of Personally Identifying Information” below.

When you press the “submit” button on any of our forms, our system will automatically send an email acknowledgment, including a copy of your message or submission, to the email address you provided. A copy of that email acknowledge will also be automatically emailed to the site administrator. If you do not wish to receive future email messages from us, you may contact us via email (the simplest way is to reply to the notification email and type the word “REMOVE” in the subject line of your reply), via a comment (although see the note above regarding comment notifications), or through our Facebook page. Please note that if you submit a new message via one of the contact forms, you may still receive an automated response.

If your message includes a question, request, or general inquiry, we will respond as appropriate via the email address you provide. If you make a general inquiry (for example, if you report a technical problem with the website), we reserve the right to publish that inquiry or excerpts of it on the website in order to help us respond to your questions or comments or support other users with similar concerns. However, we will NOT publish or release personally identifying information (such as your email address) without your prior authorization except as described in “Disclosure of Personally Identifying Information” below.

Server and Error Logs

As part of their normal operations, Ate Up With Motor’s web host and security systems automatically generate access and error logs that include each IP address that interacts with the site, that generates an error such as attempting to access a nonexistent file, or that attempts to interact with the site in any unusual or suspicious way (such as trying to access the site’s administrative area without permission or run an unauthorized script). These logs are part of the routine operation of the website and are not in any way connected to or associated with the Google Analytics service or data described above.

We may use these logs to troubleshoot technical problems such as bad internal links, block spam, and resist intrusion attempts (which may involve temporarily or permanently blocking certain IP addresses). However, we do not release the log data except as described in “Disclosure of Personally Identifying Information” below.

Disclosure of Personally Identifying Information

Ate Up With Motor will not rent or sell personally identifying or potentially personally identifying information we gather through the website to anyone.

We release or disclose personally identifying information (or information that may potentially be personally identifying) we gather through the website only:

  1. To contractors and business partners that: (a) need to know that information in order to process it on Ate Up With Motor’s behalf or to provide services available on Ate Up With Motor (such as PayPal, which processes user contributions made through the website and payments for the placement of advertising, or DreamHost, the company that hosts this website) and (b) that have agreed not to disclose that information to others. (Please note that some of those contractors and business partners may be located outside of your home country; by using Ate Up With Motor, you consent to the transfer of such information to those entities. )
  2. If we are required to do so by law (for example, if we receive a subpoena or other court order).
  3. If we believe in good faith that such disclosure is reasonably necessary to protect the property or rights of Ate Up With Motor, third parties, or the public at large.

Ate Up With Motor takes all reasonable and appropriate measures to protect against the unauthorized access, use, alteration, or destruction of potentially personally identifying and personally identifying information, including password protection, data encryption, and “security through obscurity.”

Ownership Transfers

In the event that we sell the Ate Up With Motor website or its assets, any user information we have collected through the site may be transferred to the new owner(s), who may continue to use that information as described in this policy.

Privacy Questions and Removing Contact and Image Authorization Form Records

If you have questions about this policy or our use of personal information, please contact Aaron Severson, the owner of the website, at admin (at) ateupwithmotor (dot) com or via the Contact Form. You can also contact us by mail at the address listed in the Business Registration: 11100 National Bl. #3, Los Angeles, CA 90064.

If you wish to completely remove your personal information from our online contact form or comment database(s), please sent an email to admin (at) ateupwithmotor (dot) com and we will do so as soon as possible. Please note that even if we delete the entry from our database(s), archival copies of the information may remain in backup files kept by Ate Up With Motor or its web host.

Privacy Policy Changes

Ate Up With Motor may change its Privacy Policy from time to time, at our sole discretion. We encourage visitors to check this page frequently for any changes to this Privacy Policy. When we make material changes to the policy (not including changes made for purely editorial reasons, such as the correction of typographical errors), we will publish a post on the front page of the site announcing the change. The effective date of any changes is the “Effective Date” shown below. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such changes.

Effective Date

This privacy policy is effective Monday, July 7, 2014.

Note: This privacy policy was adapted from Automattic Inc.’s Privacy Policy under a Creative Commons Attribution-ShareAlike 2.5 Generic license and may be modified and reused under the same license.
Updated: July 7, 2014 — 3:38 pm
Except as otherwise noted, all text and images are copyright © Aaron Severson dba Ate Up With Motor