By 1954, Chrysler was on the ropes, losing money and market share at an alarming rate. Behind the scenes, however, the company was preparing for the first stage of a phoenix-like transformation. In the second part of our story, we discuss the 1955-1956 Chrysler Forward Look models and the company’s new high-performance flagship: the ferocious and formidable Chrysler 300.
Tag: Virgil Exner
The U.S. auto industry has seen few transformations as dramatic as the one Chrysler underwent between 1949 and 1955. In 1949, Chrysler’s cars were sensible, conservative, and dull, with sleepy performance and stolid styling. Six years later, the corporation offered some of Detroit’s sleekest designs and strongest engines, culminating in the launch of America’s most powerful car, the 300.
In this installment of Ate Up With Motor, we take a look at the 1949-1954 Chryslers, the Exner/Ghia idea cars, and the birth of the FirePower Hemi.
We thought we’d take a slightly different approach with this week’s subject. We’ve touched on Chrysler’s financial problems during this period. So, rather than a lengthy recap of the origins of the Imperial marque itself, we’ve decided to present you with three short stories about this 1961 Imperial LeBaron: its name, its engine, and its transmission.
Advertised as “Nobody’s Kid Brother,” Chrysler’s compact Valiant was originally intended to be its own marque. The story of how it became the Plymouth Valiant is a complicated one, going back to the origins of the Plymouth brand and its relationship with other Chrysler divisions. This is the story of the original Valiant, its little-known Dodge twin, the Lancer, and the long and contentious relationship between Plymouth and its sister divisions.
The Karmann Ghia, the most glamorous of Volkswagens, is an automotive drag queen: a rugged and humble economy-car chassis dressed up in the finest haute couture. It is also a car of many nations: engineered and built in Germany, designed in Italy … and styled in Detroit? Read on…
Making cars smaller (downsizing) can pay huge dividends in improved performance, better fuel economy, and lower emissions — but if the public doesn’t accept it, it can cost you dearly. To understand why Detroit has always been afraid of smaller cars, we need look no further than Chrysler’s ill-fated 1962 Dodge and Plymouth — Detroit’s first downsizing disaster (albeit one with an unexpected silver lining).
In Hunter S. Thompson’s 1971 novel Fear and Loathing in Las Vegas, the narrator, Raoul Duke, and his attorney, Doctor Gonzo, set out from Los Angeles to Las Vegas in a rented red convertible they dub the Great Red Shark, blazing across the desert, hopped up on enough controlled substances to fill a shopping cart, in search of the American Dream. The novel’s Great Red Shark was a Chevrolet, not a Dodge, but there would be few better choices for a fast run from L.A. to Las Vegas than this week’s subject: the rare and rocket-like 1960 Dodge Polara D-500.
Even if you know nothing about cars and your only exposure to American automobiles is TV and movies, you probably recognize this shape. It’s been featured on everything from T-shirts to postage stamps, a quintessential icon of Fifties Americana in all its grandeur and absurdity. It is, of course, the 1959 Cadillac.
The ’59 Cadillac emerged from a seismic shift at General Motors and marked the transition between two very different eras in automotive design. This week, we look at the history of the 1959 cars and the final days of legendary design chief Harley Earl.