Tag: Raymond Loewy

The Once and Future Coupe: The Studebaker Hawk

Some cars are seemingly immortal, but the Studebaker Hawk had more reincarnations than the Dalai Lama. Originally developed by the design firm of Raymond Loewy as a show car, it became a highly acclaimed production model in 1953, and survived for another 11 years in a bewildering number of variations. This week, we take a look at the history of the “Loewy coupe” and its many reinventions, including the Studebaker Hawk, GT Hawk, and Super Hawk.

1957 Studebaker Golden Hawk badge
(Read more … )

Lark and Super Lark: The Last Days of Studebaker

By 1963, Studebaker was already doomed, but its dynamic president, Sherwood Egbert, was not yet ready to admit defeat. Not only did he launch the sporty Avanti, he hired Andy Granatelli to develop a series of hot engines that transformed the humble compact Studebaker Lark into a ferocious — and unlikely — performance car. This is the story of the Lark and Super Lark.

1963 Studebaker Super Lark Lark badge
(Read more … )

The Unlikely Studebaker: The Birth (and Rebirth) of the Avanti

Once upon a time, a venerable and well-known automaker, realizing the end was nigh, tried desperately to show the public that while they might be down, they were not yet out. They called on the world’s most famous designer and asked him to design them a sports car: something so striking and unusual that buyers would come running back to dealerships just to see it and thus breathe life into a dying business. It failed, but the designer’s sports car rose from the ashes and went on to outlive its parent company by more than 40 years. This is the story of the Studebaker Avanti.

1963 Studebaker Avanti nose
(Read more … )

Except as otherwise noted, all text and images are copyright © Aaron Severson dba Ate Up With Motor. (Terms of Use – Reprint/Reuse Policy – Privacy Policy) Trade names, trademarks, and service marks are the property of their respective owners and are used here for purposes of identification, description, and/or commentary.