Tag: Duncan McRae

Kaisers Never Retrench: The History of Kaiser-Frazer, Part 2

As we saw in our first installment, Kaiser-Frazer’s initial success in the postwar automotive boom came to an abrupt end in 1949. The debacle that followed ended the partnership of Henry J. Kaiser and Joseph Frazer and left the company more than $43 million in the red. Nonetheless, Henry Kaiser and company president Edgar Kaiser decided to stay the course, betting that they could turn things around with a stylish new 1951 Kaiser and a new compact car called the Henry J. This week, we present the second half of our history of Kaiser-Frazer, including the 1951 Kaiser, the Henry J, and the ultimate fate of Kaiser’s automotive venture.

1951 Kaiser Deluxe sedan hood ornament
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