One Hundred from Zero: The 1936–1942 Buick Century

While the Pontiac GTO is often considered the first muscle car, 25 years earlier it was Buick, not Pontiac, that set the pace as America’s leading purveyor of speed and style, offering the fastest production sedan in America: the 1936–1942 Buick Century. This is its story.

1937 Buick 8 grille badge
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The Unlikely Studebaker: The Birth (and Rebirth) of the Avanti

Once upon a time, a venerable and well-known automaker, realizing the end was nigh, tried desperately to show the public that while they might be down, they were not yet out. They called on the world’s most famous designer and asked him to design them a sports car: something so striking and unusual that buyers would come running back to dealerships just to see it and thus breathe life into a dying business. It failed, but the designer’s sports car rose from the ashes and went on to outlive its parent company by more than 40 years. This is the story of the Studebaker Avanti.
1963 Studebaker Avanti nose
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Getting the Lead Out: The 1970-1981 Chevrolet Camaro and the Rise and Fall of Leaded Gasoline

Pity the second-generation Chevrolet Camaro. Born late — a delivery fraught with complications — it was nearly snuffed out in adolescence. Although it survived to a ripe old age, the second-gen Camaro has never inspired the same nostalgia as its beloved 1967-1969 predecessor, perhaps because it arrived in the fray of one of the most contentious public debates of the 20th century: the battle over automotive emissions and the use of lead as a gasoline additive. This is the story of the 1970-1981 Chevrolet Camaro and the rise and fall of leaded gasoline.
1973 Chevrolet Camaro Z/28 nose
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Dollar-Store Decadence: The Luxurious Ford LTD

The epoch-making success of the Ford Mustang and Thunderbird tends to leave other Ford cars of its era looking like poor relations, but in the 1960s Ford really led the pack when it came to new product development. One of the least-acknowledged — but most lucrative — new concepts was the Ford LTD: Ford’s cut-price luxury car.
1966 Ford LTD hardtop emblem
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Understanding Gross Versus Net Horsepower Ratings

There are a lot of misunderstandings among car enthusiasts and historians about vintage horsepower ratings. It’s easy to assume from a casual glance at ads or spec sheets that even quite ordinary American family sedans of the sixties were overwhelmingly powerful, with 300 horsepower or more, and yet by 1975, many of those same cars were down to 150 hp or less. When asked the reason for the huge difference, gearheads tend to shake their heads and mutter about emissions controls and anemic, low-octane unleaded gasoline — which is true, but only partly.

What complicates the issue and makes apples-to-apples comparisons difficult is the fact that those pre-smog horsepower ratings were not calculated in the same way as modern engines. “A horsepower is a horsepower, right?” you say. While a horsepower, pre-smog or post, remains 746 watts (or 736, for metric horsepower), the way that output was measured has changed quite a bit. Let’s explain:
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The Strange Tale of the Buick Special, Buick-Rover V8, and 3800 V6

From the “what tangled webs we weave” department comes this odd tale of how Buick’s efforts to build an economy car in the early 1960s gave birth to the premier British hot rod engine and a V6 that was still powering new GM cars some 45 years after its original demise. This is the story of the 1961–1963 Buick Special and Skylark, the aluminum Buick / Rover V8, and the long-lived GM 3800 V6 engine.

1963 Buick Special Skylark badge

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Romeo and Julietta: The 1954–1958 Alfa Romeo Giulietta

It might be easier to overcome the various stereotypes that pervade the auto industry if they weren’t so often true, something of which Italy’s Alfa Romeo has long served as a case in point. Alfa’s products are generally attractive and compelling to drive, but they often have a well-deserved reputation for being temperamental and undependable and the politics behind their creation have often been the stuff of comic opera. Such was the case of one of the firm’s loveliest creations, a car named for a Shakespearean tragic heroine: the 1954-1958 Alfa Romeo Giulietta.

1958 Alfa Romeo Giulietta Spider 1300 front view
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Das Boattail: The 1971–1973 Buick Riviera

Bill Mitchell, styling chief of General Motors from 1958 to 1977, presided over quite a few hits and a number of duds in his long career. Some of those designs still spark controversy — few as much as this one. Critics were divided on this design when it first appeared and even today, there’s a love-it-or-hate-it attitude toward it. This week, the history of Buick’s infamous 1971–1973 “boattail Riviera.”

NOTE: This article, originally written in 2007, was revised extensively in November 2010 to correct a number of factual errors.

1972 Buick Riviera tail

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Mercury Falling: The Mercury Breezeway Sedans

What’s a Mercury? For the past 30 years or so, the Mercury badge has generally meant a re-trimmed Ford product with slightly different styling and features, offered mostly to give Lincoln-Mercury dealers something to keep them alive between Navigator and Town Car sales. Other than the “electric shaver” grille treatment of recent cars (reminiscent of the 1967 Mercury Cougar), there’s little of substance to differentiate a Mercury from its Ford sibling. Throughout Mercury’s roller-coaster 68-year history, however, FoMoCo has made periodic stabs at giving its ill-starred middle-class division a unique product to sell — like the 1963-1968 Mercury Breezeway sedans.

1964 Mercury Montclair Breezeway hood badge and headlights © 2010 Aaron Severson
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My Other Car Is a Porsche: Ferdinand Porsche and the Porsche 356

Today, the Porsche brand is built on the strength of the seemingly immortal 911, but to many fans, the essence of Porsche was established by this car, the first model to carry the storied name of Dr.-Ing. h.c. Ferdinand Porsche: the Porsche 356.

1962 Porsche 356B Super 90 nose

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The Infamous 1980–1981 Pontiac Trans Am Turbo

This car’s engine has been much maligned and its muscular styling still conjures up bad memories of gold chains and exposed chest hair, a last gasp of disco-era glory. It was Pontiac’s first turbocharged production car, but it also brought down the curtain on a storied era of unique Pontiac engines. This is the story of the little-loved, often-forgotten Pontiac Firebird Trans Am Turbo.

1980 Pontiac Firebird Trans Am Turbo hood

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