Tag: Willys Overland

Dressed to Kill: The 1954 Kaiser Darrin

The short-lived, fiberglass-bodied Kaiser Darrin was perhaps the most distinctive product of Henry Kaiser’s decade-long adventure in Detroit — it was also one of the last. This week, we look at the birth and death of the Kaiser Darrin, the short history of the Henry J on which it was based, and the final collaboration between the great industrialist Henry J. Kaiser and dashing automotive designer Howard A. “Dutch” Darrin.
1954 Kaiser Darrin grille Pat McLaughlin 2009 (used with permission)
(Photo © 2009 Patrick McLaughlin; used with permission)
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Kaisers Never Retrench: The History of Kaiser-Frazer, Part 2

As we saw in our first installment, Kaiser-Frazer’s initial success in the postwar automotive boom came to an abrupt end in 1949. The debacle that followed ended the partnership of Henry J. Kaiser and Joseph Frazer and left the company more than $43 million in the red. Nonetheless, Henry Kaiser and company president Edgar Kaiser decided to stay the course, betting that they could turn things around with a stylish new 1951 Kaiser and a new compact car called the Henry J. This week, we present the second half of our history of Kaiser-Frazer, including the 1951 Kaiser, the Henry J, and the ultimate fate of Kaiser’s automotive venture.

1951 Kaiser Deluxe sedan hood ornament
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Kaisers Never Retrench: The History of Kaiser-Frazer, Part 1

It seemed like a sure thing: an alliance between the auto industry’s most dynamic and respected salesman and one of the 20th century’s most visionary industrialists. It was a partnership that promised to transform America’s wartime production might into a new automotive colossus, but by the time the end came, less than 10 years later, it had become a cautionary tale of the perils of challenging Detroit on its own ground. This week, we present part one of our history of the Kaiser-Frazer Corporation, including the company’s foundation and the 1947–1950 Kaiser and Frazer cars.

1951 Kaiser Deluxe sedan badge
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