Tag: Robert McNamara

A Historical Note: Ford General Managers

As I’ve said before, one of the things you notice when you do a lot of research in a particular field is that certain pieces of information are repeated over and over again even though they’re wrong. I’ve made those mistakes myself — some times that I know about and probably others I have yet to discover — so I can’t claim any particular moral high ground here, but when I recognize one of these errors, I try to rectify it as best I can.

One common misconception I’ve noticed recently regards Ford in the late fifties and early sixties and the careers of Robert McNamara and Lee Iacocca. Let’s see if we can set it straight:

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Little Bird: The 1955-1957 Ford Thunderbird

The old adage, “Success has many fathers, but failure is an orphan,” could well have been coined for this week’s subject. Immediately embraced by everyone but sports car purists and Ford accountants, it remains among the most beloved (and most coveted) of all American cars. In the wake of its success, nearly everyone involved with its conception claimed credit for it, slighting each other and playing up their own contributions. This week, we try to sort out the origins of the 1955 Ford Thunderbird.

1955 Ford Thunderbird fin
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How Big Is Too Big? The Midsize Ford Fairlane and Mercury Comet

One of our biggest challenges in writing these articles is that we sometimes become fascinated by something for reasons that aren’t easy to articulate. Some of our subjects have obvious interest, like the Ford Skyliner or the Jaguar XK120, but others may be puzzling to the casual observer. That is certainly the case with this week’s subjects, which are thoroughly unexceptional in engineering and design and have styling that could charitably be described as ordinary. However, they were at the forefront of an emerging debate that is still going on: the question of exactly how big an American sedan ought to be. This week, the history of the 1960-1965 Mercury Comet and 1962-1965 Ford Fairlane.

1965 Ford Fairlane badge
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Raising the Roof: The Ford Skyliner ‘Retrac’

As enjoyable as convertibles can be on beautiful, sunny summer days, they can be a terrible burden any other time, when they are too often drafty, noisy, and vulnerable. We suspect that anyone who’s ever owned a convertible has occasionally wished they could magically transform it into a regular coupe on days when the sun is too hot or the wind too cold. Fifty years ago, the Ford Motor Company offered a car that could do exactly that, creating a piece of mechanical showmanship that has only recently been surpassed: the 1957-1959 Ford Skyliner retractable hardtop.

1957 Ford Fairlane 500 Skyliner badge
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In the Continental Style: The 1961-1963 Lincoln Continental

Although Lincoln’s earliest cars were dismissed as homely, in the decades to come, it would spawn some of the most respected and memorable designs in the automotive industry. This week, we take a look at one of Lincoln’s finest stylistic achievements, the elegant and understated 1961-1963 Lincoln Continental.

1963 Lincoln Continental hood ornament
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The Salesman and the Statistician: Robert McNamara, Lee Iacocca, and the Ford Falcon

In late 1959, Ford Motor Company released the smallest car it had sold in the U.S. since the 1930s: the 1960 Ford Falcon. The Falcon proved to be the most successful of Detroit’s new breed of compact cars and it gave birth to many spin-offs and derivatives, from the Ford Mustang to the plush Granada. More significantly, though, the Falcon marked the flash point of a conflict between two different philosophies of management and two very different men: Lido Anthony Iacocca and Robert Strange McNamara. This week, the history of the 1960-1970 American Ford Falcon.

1963 Ford Falcon convertible badge
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Gaudy but Glamorous: 1958–1966 Ford Thunderbird

Like its younger sibling, the Ford Mustang, the Ford Thunderbird enjoys an impressive and loyal fan base whose adulation is somewhat out of proportion to the car’s tangible virtues. Admittedly, any model that survives for 50 years and 13 distinct generations has to have something going for it, but the T-Bird lacks many of the qualities that tend to make a car a classic. Particularly in their later, four-seat incarnations, Thunderbirds never had blazing performance, they’re hardly rare, and as for their styling, let us just say that they often flirted with the ragged edges of good taste. Still, people loved them and these cars inspired a host of imitators, so they were doing something right. Let’s take a look at the tumultuous and occasionally tacky history of the 1958-1966 Ford Thunderbird.

1965 Ford Thunderbird emblem
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