Tag: Mercury

Born to Lose: The Story of the Edsel

Ford’s ill-fated Edsel Division was born in 1957 as part of an ambitious plan to match General Motors division for division. Edsel died only two years later, but it remained the butt of jokes for decades and its name became virtually synonymous with failure. This week, we look at the history of Edsel and the reasons it flopped.

1959 Edsel Ranger grille
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Cheap and Cheerful: The European Ford Capri

The Ford Capri, launched in 1969, was Europe’s answer to the Ford Mustang and one of the first fruits of Ford’s newly unified European operations. This week, we look at the birth of “the car you always promised yourself” — the 1969-1987 Ford Capri — and consider the origins of Ford of Europe.

1976 Mercury Capri badge
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Cool Cat: The History of the Mercury Cougar

Even as the Ford Mustang was making its smashing debut in April 1964, Ford’s Lincoln-Mercury division began work on its own “pony car,” a stylish coupe that sought to bridge the gap between the Mustang and the Thunderbird. This week, we look at the history (and many incarnations) of the Mercury Cougar.

1970 Mercury Cougar badge
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How Big Is Too Big? The Midsize Ford Fairlane and Mercury Comet

One of our biggest challenges in writing these articles is that we sometimes become fascinated by something for reasons that aren’t easy to articulate. Some of our subjects have obvious interest, like the Ford Skyliner or the Jaguar XK120, but others may be puzzling to the casual observer. That is certainly the case with this week’s subjects, which are thoroughly unexceptional in engineering and design and have styling that could charitably be described as ordinary. However, they were at the forefront of an emerging debate that is still going on: the question of exactly how big an American sedan ought to be. This week, the history of the 1960-1965 Mercury Comet and 1962-1965 Ford Fairlane.

1965 Ford Fairlane badge
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Mercury Falling: The Mercury Breezeway Sedans

What’s a Mercury? For the past 30 years or so, the Mercury badge has generally meant a re-trimmed Ford product with slightly different styling and features, offered mostly to give Lincoln-Mercury dealers something to keep them alive between Navigator and Town Car sales. Other than the “electric shaver” grille treatment of recent cars (reminiscent of the 1967 Mercury Cougar), there’s little of substance to differentiate a Mercury from its Ford sibling. Throughout Mercury’s roller-coaster 68-year history, however, FoMoCo has made periodic stabs at giving its ill-starred middle-class division a unique product to sell — like the 1963-1968 Mercury Breezeway sedans.

1964 Mercury Montclair Breezeway hood badge and headlights © 2010 Aaron Severson
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