Tag: Edsel Ford

Like the Wind: The Lincoln Zephyr and Continental

The original Lincoln Zephyr is often overshadowed by its glamorous offspring, the Lincoln Continental, but both are milestone cars. The sleek, streamlined Zephyr saved Lincoln from extinction during the Depression and marked Ford’s first tentative step into the middle market. In this installment of Ate Up With Motor, we look at the origins and evolution of the 1936-1948 Lincoln-Zephyr and 1940-1948 Lincoln Continental.

1939 Lincoln-Zephyr four-door sedan catwalk badge
(Read more … )

Before the Continental: Edsel Ford’s Speedster

Recently, we were invited to an event at the Petersen Automotive Museum in Los Angeles introducing the newly restored 1934 Ford Model 40 Special Speedster, an aluminum-bodied one-off originally designed by stylist E.T. (Bob) Gregorie for Edsel Ford’s personal use. This week, we explore the history of the 1934 Edsel Ford speedster and its lesser-known predecessor and take a look at Edsel Ford and Bob Gregorie’s role in Ford Motor Company styling.

1934 Ford Special Speedster red tease 2004 Pat McLaughlin per
(Photo © 2004 Pat McLaughlin; used with permission)
(Read more … )

Mercury Falling: The Mercury Breezeway Sedans

What’s a Mercury? For the past 30 years or so, the Mercury badge has generally meant a re-trimmed Ford product with slightly different styling and features, offered mostly to give Lincoln-Mercury dealers something to keep them alive between Navigator and Town Car sales. Other than the “electric shaver” grille treatment of recent cars (reminiscent of the 1967 Mercury Cougar), there’s little of substance to differentiate a Mercury from its Ford sibling. Throughout Mercury’s roller-coaster 68-year history, however, FoMoCo has made periodic stabs at giving its ill-starred middle-class division a unique product to sell — like the 1963-1968 Mercury Breezeway sedans.

1964 Mercury Montclair Breezeway hood badge and headlights © 2010 Aaron Severson
(Read more … )

Except as otherwise noted, all text and images are copyright © Aaron Severson dba Ate Up With Motor. (Terms of Use – Reprint/Reuse Policy) Trademarks referenced herein are the property of their respective owners and are used here for informational/nominative purposes.