Tag: Cadillac

Rocket Bomb: The Oldsmobile Rocket 88 and the Dawn of the American Horsepower Race

In the mid-1950s, American automakers were engaged in a ferocious horsepower race. By the time the battle reached a temporary ceasefire at decade’s end, the average power of the typical passenger car had (at least on paper) more than doubled. The starting gun of that race was sounded by Oldsmobile, with its advanced new overhead-valve V8 and the new mid-size model that shared its name: the 1949-1950 Oldsmobile Rocket 88.
1949 Oldsmobile Rocket 88 badge
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Requiem for Misterl: The 1959 Cadillac and the Winter of Harley Earl

Even if you know nothing about cars and your only exposure to American automobiles is TV and movies, you probably recognize this shape. It’s been featured on everything from T-shirts to postage stamps, a quintessential icon of Fifties Americana in all its grandeur and absurdity. It is, of course, the 1959 Cadillac.

The ’59 Cadillac emerged from a seismic shift at General Motors and marked the transition between two very different eras in automotive design. This week, we look at the history of the 1959 cars and the final days of legendary design chief Harley Earl.

1959 Cadillac De Ville fins
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Take Me to Your Style Leader: The 1938–1942 Cadillac Sixty Special

For nearly five decades, Cadillac was the standard-bearer for luxury cars in America. That dominance was not won through technical innovation or forward-thinking product development, but through styling leadership. Although the division produced some gorgeous cars in the early thirties that are acknowledged as classics, Cadillac’s position as a true styling leader can be traced to one car: the 1938-1941 Cadillac Sixty Special. This enormously influential model was laden with then-radical features that have since become the industry norm. The Sixty Special also launched the career of William L. (Bill) Mitchell, GM styling chief Harley Earl’s eventual successor and one of the most influential men in the history of the American automobile. This is the story of the Sixty Special.

1941 Cadillac Sixty Special nose badge
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Last Time Around: The 1971–1976 Cadillac Eldorado Convertible

Thirty years ago, many believed this car would be the last American convertible. It wasn’t, but it did mark the end of the line for that uniquely American concept: the full-sized open car. This is the history of the 1971-1976 Cadillac Eldorado convertible.
1976 Cadillac Eldorado convertible script
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