Tag: Armstrong-Siddeley

Pillarless Pioneer: The 1949 Buick Roadmaster Riviera

In mid-1949, GM’s senior divisions introduced a trio of glamorous new models — the Cadillac Coupe de Ville, the Oldsmobile Futuramic 98 Deluxe Holiday coupe, and the Buick Roadmaster Riviera — that are popularly, if incorrectly, considered the first pillarless hardtops. This week, we consider the origins of this quintessentially (though not uniquely) American body style and examine the development of the the 1949 Buick Roadmaster Riviera and the origins of the hardtop coupe.

1949 Buick Roadmaster Riviera roof exterior
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