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The Dodge That (Almost) Ate Detroit |
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Sunday, 29 August 2010 09:00 |
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(Ed.: Ate Up With Motor is still on hiatus, but in the meantime, check out this story from our archives.)
Back in 1962, driven by faulty intelligence and messy internal politics, Chrysler tried to downsize its bread-and-butter big cars, with disastrous results both aesthetically and commercially. It nearly destroyed the company, and it soured Detroit on downsizing for over a decade. This is the whole messy story.
Click here to read more about the downsized 1962 Dodge and Plymouth lines
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