What’s a Mercury? For the past 30 years or so, the Mercury badge has generally meant a re-trimmed Ford product with slightly different styling and features, offered mostly to give Lincoln-Mercury dealers something to keep them alive between Navigator and Town Car sales. Other than the “electric shaver” grille treatment of recent cars (reminiscent of the 1967 Mercury Cougar), there’s little of substance to differentiate a Mercury from its Ford sibling. Throughout Mercury’s roller-coaster 68-year history, however, FoMoCo has made periodic stabs at giving its ill-starred middle-class division a unique product to sell — like the 1963-1968 Mercury Breezeway sedans.
Today, the Porsche brand is built on the strength of the seemingly immortal 911, but to many fans, the essence of Porsche was established by this car, the first model to carry the storied name of Dr.-Ing. h.c. Ferdinand Porsche: the Porsche 356.
This car’s engine has been much maligned and its muscular styling still conjures up bad memories of gold chains and exposed chest hair, a last gasp of disco-era glory. It was Pontiac’s first turbocharged production car, but it also brought down the curtain on a storied era of unique Pontiac engines. This is the story of the little-loved, often-forgotten Pontiac Firebird Trans Am Turbo.
Successful car design is as much a matter of prognostication as engineering skill or styling acumen. To be successful, a design has to take into account not only where the market is now, but where it’s going to be three years from now. If you show up late to the dance, it may not matter how stylishly you’re dressed or how clever your moves may be. Dodge learned that the hard way in the early 1970s when it made its belated entry into the “pony car” market: the formidable but ill-fated 1970–1974 Dodge Challenger.
Today, there are quite a few American buyers who have never purchased a domestic-brand car, and who are as loyal to Toyota or Honda as a previous generation was to Ford or Chevrolet. It was not always so; Toyota began importing cars to America in 1957, Nissan in 1958, but in the early years, Japanese cars were rarer in most parts of the U.S. than Roll-Royces or Ferraris. When did the tide turn? Many point to the 1970s and the wake of the 1973 OPEC oil embargo, but a major turning point came with the 1968 debut of the Datsun 510. This is the story of the 1968-1972 Datsun 510 and of the man most responsible for its creation: Yutaka Katayama.
By popular demand: a Q&A on supercharging (and turbocharging).
For more than half of its 80-year history, the Pontiac Division of General Motors has tried, with varying degrees of success, to present itself as the hotshot of the GM line-up, with an advertising tagline proclaiming, “We Build Excitement.” Once upon a time, however, Pontiac was a stolid, sensible, rather dull family car whose claim to fame was that it was “priced just above the lowest.” To see what Pontiac used to be before Bunkie Knudsen went racing and John DeLorean twisted the tail of the Tiger, let’s take a look at the 1954 Pontiac Star Chief and Chieftain — the last boring Pontiacs.
What does nearly every car produced anywhere since the days of the Model T have in common? Other than wheels, it’s the inevitability that sometime, somewhere, somebody has stuffed a small-block Chevy V8 into it. We’ve yet to hear of a V8 Prius and there might be a Russian ZiL or two that remains innocent of the Mouse Motor, but everything else from ’32 Fords to RX-7s, has at one time or another had the ubiquitous Chevrolet engine stuffed under the hood — or wherever else it might fit.
The author recent met some of the members of the South Coast CORSA (Corvair Society of America) chapter and had a chance to see some of the cars owned by the members. Aside from Greg Vargas’s cherry black Monza (pictures of which appeared in our recent Corvair article), we also came face to face with a highly unusual example of the Corvair breed: Chuck Rust’s Crown V8 Corvair, a car that is no longer quite a Corvair, but a Corv-8.
Even casual observers of things automotive have probably the curious tendency for certain sporty-looking cars to sport prominent, well, holes in their hoods. What are these hood scoops supposed to be for? Let’s find out.
Thanks to The Dukes of Hazzard, most Americans are familiar with the sleek, late-sixties Dodge Charger, but the General Lee was actually the second generation of Dodge’s sporty car; the first was the original Coronet-based fastback Charger, a peculiar-looking car born of desperation and bitter sibling rivalry. This is the story of the 1966-1967 Dodge Charger.
From 1958 to 1977, the head of General Motors Styling was William L. (Bill) Mitchell, protégé and anointed successor of the legendary Harley Earl. Mitchell was just as contentious and flamboyant as his mentor, but his tastes were somewhat more restrained, bringing about a new era of crisp, confident styling that was perfectly suited to the prevailing mood of the early 1960s. One of the best designs of Mitchell’s tenure — and one of his personal favorites — was the 1963–1965 Buick Riviera, a stylish coupe that finally put GM on the map in the lucrative personal luxury market. But if things had gone according to plan, the Riviera wouldn’t have been a Buick at all, and it came to market only after a strange and complicated journey of missed opportunities, corporate politicking, and sibling rivalry.
For nearly five decades, Cadillac was the standard-bearer for luxury cars in America. That dominance was not won through technical innovation or forward-thinking product development, but through styling leadership. Although the division produced some gorgeous cars in the early thirties that are acknowledged as classics, Cadillac’s position as a true styling leader can be traced to one car: the 1938-1941 Cadillac Sixty Special. This enormously influential model was laden with then-radical features that have since become the industry norm. The Sixty Special also launched the career of William L. (Bill) Mitchell, GM styling chief Harley Earl’s eventual successor and one of the most influential men in the history of the American automobile. This is the story of the Sixty Special.