Kaisers Never Retrench: The History of Kaiser-Frazer, Part 2 PDF Print E-mail

Tags: 1940s | 1950s | American cars | Dutch Darrin | Frazer | Henry Kaiser | independents | Kaiser

Written by Aaron Severson   
Saturday, 06 February 2010 00:00

As we saw in our first installment, Kaiser-Frazer's initial success in the postwar automotive boom came to an abrupt end in 1949. The debacle that followed ended the partnership of Henry J. Kaiser and Joseph Frazer and left the company more than $43 million in the red. Things were bad enough that Henry Kaiser and company president Edgar Kaiser seriously discussed liquidation, but they decided to stay the course, betting that they could turn things around with a stylish new '51 Kaiser and a new compact car called the Henry J.

This week, the second half of our history of Kaiser-Frazer.

1951 Kaiser Deluxe sedan hood ornament

DUTCH DARRIN DROPS HIS PANTS

When Joe Frazer and Henry Kaiser first became partners in 1945, they had had grand ambitions of building an advanced, compact economy car, possibly with front-wheel drive and other innovations. As we saw in last week's installment, expediency led them to shelve those plans by early 1946; the first Frazer and Kaiser production models were orthodox, full-size cars. Although they sold well in the postwar boom, everyone involved considered them interim models, and work began on the second-generation cars by the end of 1947. They were slated for release in 1950 as 1951 models.

Both the Frazer and the Kaiser were based on a tossed-off design by acclaimed styling consultant Howard "Dutch" Darrin. Although early Frazers carried badges proclaiming them "Darrin-styled," Darrin was never happy with the design, which he had not intended as a production model. Disgruntled, he left Kaiser-Frazer in 1946 to return to his studios in Hollywood, although his contract gave him the right of first refusal on the design of future K-F models.

The Kaisers, particularly Henry Kaiser's son, Edgar, who became the company's general manager in 1946, were not sad to see Darrin go. Joe Frazer had hired the mercurial, temperamental Darrin because he was well known and respected in automotive circles, but the Kaisers had opposed many of the terms of Darrin's original contract, including the per-car royalties he would receive if Kaiser-Frazer used his designs. Darrin got along well with Henry and Edgar personally, but the company seemed determined to shut him out, particularly as Joe Frazer's influence waned.

In March 1948, Frazer -- at that time, still Kaiser-Frazer president -- called Darrin in Hollywood and suggested that he fly out to the Kaiser-Frazer offices at Willow Run as soon as possible. When Darrin arrived, he discovered to his annoyance that the company already had clay models of two different proposals for the second-generation Kaiser, one developed by the in-house styling team, led by ex-GM designer Bob Cadwallader, another created by consultant Jim Floria of Brooks Stevens Associates. Commissioning those proposals was technically a violation of Darrin's contract, but there was little to be done about it. If Darrin wanted a shot at styling the '51 Kaiser, he would have to work fast.

At first, the in-house styling team seemed reasonably accommodating. Bob Cadwallader assigned Kaiser-Frazer stylist Duncan McRae to help Darrin refine his design concepts -- which Darrin dubbed "Speed Styling" -- into a full-size model. The initial pretense of cooperation faded quickly. K-F employees actually tried to bar Darrin from the styling studios, and at one point, he had to offer a $5,000 contribution to the workman's fund to convince the staff to let him in. With much work to be done and little time, Darrin eventually bribed some of the clean-up crew to stay late to help him and McRae finish their model. As the deadline drew close, Cadwallader forbade McRae from working any overtime on Darrin's project, although McRae disobeyed him, working till midnight night after night.

By the end of April, Darrin and McRae's model, dubbed "Constellation," was ready for viewing. It incorporated a variety of novel features, the most unusual of which was sliding doors, a concept that Darrin patented and later applied to the short-lived Kaiser-Darrin sports car. The model incorporated Darrin's signature "Darrin dip" in the rear beltline, along with a distinctive "widow's peak" at the center of the windshield and backlight. With its steeply raked windshield and sloping roof, the "Constellation" was sleek and almost racy, particularly in comparison to the upright, rather stodgy design developed by the in-house team.

1941 Packard Clipper Darrin dip
The "Darrin dip" was one of Dutch Darrin's stylistic trademarks, seen here on a 1941 Packard Clipper Darrin.

All three proposals were shown to Henry and Edgar Kaiser at the end of the month. On viewing day, Cadwallader, recognizing that Darrin and McRae's design was a serious threat, ordered his stylists to line up in front of the "Constellation" model, completely blocking it from the Kaisers' view as they walked through the studio. Darrin, unwilling to be defeated by such an obvious trick, resorted to one of his own. Standing up, he undid his belt and walked toward the Kaisers, which caused his pants to drop to his ankles. Having succeeded in capturing the attention of his audience, Darrin immediately launched into his sales pitch. Henry Kaiser, apparently unfazed by Darrin's antics, walked around the "Constellation" and declared it the winner.

Although Darrin had won the contest, his relationship with Kaiser-Frazer remained uneasy. At the time, Darrin felt the reason for these clashes was Edgar Kaiser's reluctance to pay his royalties, but he later admitted that some of the fault was his own. Despite his undoubted talent, Darrin could be stubborn and contentious, something he admitted with some chagrin in later interviews. In any event, Darrin remained with Kaiser-Frazer for four more years, but left in disgust in late 1952, claiming that the in-house stylists had recycled some of his concepts without consulting or crediting him.

1951 Kaiser Deluxe sedan windshield
There's an urban legend that the Kaiser's distinctive "widow's peak" windshield was the result of a draftsman's error, which is not true. Darrin's son Bob suggested this feature, which appears in his earliest sketches, although Darrin intended the windshield to be one piece.

THE 1951 KAISER

Although Darrin and McRae's original concept was inevitably watered down for production, the '51 Kaiser was quite an advanced design for its era. At 60.3 in (1,532 mm) tall, it was one of the lowest cars of its time, and its low beltline and slender roof pillars gave it 20% more glass area than any competitor. It was a significant departure from the high beltlines and gun-slit windows that characterized many prewar and immediate postwar designs. The new Kaiser included several now-common features that were rare in its day, including doors cut into the roof for easier entry and exit, and a recessed bay beneath the trunk floor for the spare tire. Darrin's sliding-door concept was dropped early on, however, which was probably just as well. The production car also got a more conventional split windshield, rather than the intended one-piece wraparound design, which would have been too difficult and expensive to produce. Still, the new Kaiser was a far more sophisticated car than its undistinguished predecessor.

1951 Kaiser Deluxe sedan front 3q
The 1951 Kaiser Deluxe was 210.4 in (5,344 mm) long; Specials, without bumper overriders, were 1.9 in (48 mm) shorter. The Deluxe was 3.9 in (98 mm) longer than its 1950 predecessor, but its wheelbase was reduced from 123.5 in (3,137 mm) to 118 in (2,997 mm). The '51 was also significantly lighter than its predecessor, weighing 3,300 to 3,400 lb (1,500-1,542 kg), typically equipped. It was one of the lightest cars in its class.

The interior was less radical, but it did feature a variety of attractive color and fabric combinations, selected by Kaiser-Frazer color chief Carleton Spencer. Spencer developed many of his concepts based on ideas from the well-known tastemaker House & Garden magazine, making Kaiser interiors very au courant.  Spencer's greatest contribution to the second-generation Kaisers was an unusual alligator-pattern synthetic material called "Dragon Vinyl." The first Dragon-upholstered model was the 1951 Golden Dragon, a $125 trim option announced in November 1950.


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