Thunder and Lightning, Part 1: The Toyota Corolla Levin and Sprinter Trueno

Still, with annual worldwide Corolla sales edging into seven figures, continuing to offer the DOHC cars was easy to justify. The cost probably wasn’t unreasonable; the components that weren’t standard Corolla/Sprinter stuff were either cheap or shared with other models. Beyond that, offering the twin-cam models added spice to the stew, keeping the Corolla and Sprinter competitive on the racetrack and helping to attract younger buyers to Corolla and Toyota Auto Stores, even if many of those customers ended up settling for a cheaper model.

In part two, we talk about the final rear-wheel-drive Corolla and Sprinter and the later history of the twin-cam Levin and Trueno.

# # #

ACKNOWLEDGMENTS

The author would like to thank ‘ars666,’ Frank Dupre, Ingvar Hallström, John Howell, and ‘NTGpictures’ for their assistance with background information and images for this article.


NOTES ON SOURCES

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The online dictionary Jisho (jisho.org) was also a big help in deciphering Japanese-language information.

Some historical exchange rate data for the dollar and the yen came from Lawrence H. Officer, “Exchange Rates Between the United States Dollar and Forty-one Currencies” (2011, MeasuringWorth, http://www.measuringworth.org/exchangeglobal/, used with permission). Exchange rate values cited in the text represent the approximate dollar equivalent of prices in non-U.S. currencies, not contemporary U.S. suggested retail prices, which are cited separately. Please note that all equivalencies cited herein are approximate and are provided solely for the reader’s general reference — this is an automotive history, not a treatise on currency trading or the value of money, and nothing in this article should be taken as financial advice of any kind!


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12 Comments

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  1. Aaron,

    Regarding your comment “…..like Honda’s U.S.-only Acura brand,….”, in fact, the Acura brand has been sold in Canada as well, since its inception in (as I recall) 1986 or 1987.

    Regards,

    Bob Wilson

    1. Bob,

      You’re absolutely right — that had slipped my mind completely. I’ve amended the text. Thanks!

  2. The older Corolla is one of those cars that seemed to go from ubiquitous to non-existent in the blink of an eye. I seldom see a RWD Corolla on the road now and the rare times I do they are either rusted out or the victim of some truly horrible modifications. I really wish I took the opportunity to get a late RWD GTS before they all vanished. Drove one once and it was a blast – nearly as much fun as the original MR2 (another regret was not buying one of those when they ere only a few years old and easy to find in nice shape)

    1. The RWD versions are definitely getting harder to find unmodified. Chalkbthat up to most being emissions exempt and also being so light weight that people use them to drag race or drift. The GTS Corollas can be had for a few grand now, I own a 3rd Gen SR5 that I am now in the process of modifying

  3. Aaron, I will thank you for this article in advance of reading it (which I don’t have time for at the moment). I am a Japanese compact car nut and information dense, scholarly information is difficult to come by. Can’t wait ’til you get to the FWD series, including the 20-valve and E100 chassis cars we didn’t get in the states!

  4. Yet another great article. Those KE15/17 pics bring back memories, as my brother had one around ’79/80. Would be fun to have now with the dual carb 3K-B

  5. We have a 1970 Toyota Corolla Sprinter (fastback) 1200cc engine that my wife bought new. It is a sweet little car, and with the 12 inch tires (radials now) it drives like a go cart. We haven’t had it on the road in a few years, but shares dry storage with a couple of other cars in the stable. I never really remember seeing a lot of the sprinters, but was told by a Toyota dealership, there were not a lot brought into America. Does anyone know the production numbers of these sweet little gems?

    1. I unfortunately don’t have detailed sales breakdowns for the Corolla and Sprinter. (I wish I did; it would have been very helpful.) I looked up the press release for the launch of the second-generation car in 1970, but while that includes sales projections that suggest how many Toyota was selling at that point, it doesn’t indicate how many had been sold to date. If Sprinter sales since 1968 were fairly consistent with those projections, the KE15/KE17 probably accounted for something between 15 and 20 percent of first-generation Corolla production. My very rough guess would be around 150,000 coupes in Japan and maybe 30,000 to 40,000 for export, give or take.

      The dealer was probably correct that not many KE17 Sprinter 1200s were sold in the States. The Corolla was still finding its feet in this market and on top of that, the bigger engine wasn’t introduced until the final year of the first generation. The ’69 was sold only with the 1100.

    2. Anyone selling a sprinter? Would be cool to drive it around town

  6. I have a pre-facelift 72 TE27. Totally restored to original.
    should you need any pics for illustrating any points of interest

  7. I love these articles–the website is a treasure trove. You mentioned that there were five Toyota models whose names mean “crown”. There was the “Crown”, of course, and the Camry, which is a transliteration of the Japanese word for “crown”. Add Corolla, and you have three, and Corona is four. What’s the fifth one?

    1. I was thinking of the Corona Mark II — a name they liked so much they used it twice! The “Corona” part of “Corona Mark II” eventually became silent, but persisted in Japan well after the Mark II became a clearly different car.

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